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B2B Link Building: Identifying Low-Hanging Fruit

KoMarketing Associates

If you don’t have a list of them in front of you, try performing a Google image search for your logo or flagship products. Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Once you locate websites which mention your company, thank them with a tweet or Facebook post.

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B2B Marketing Trends for 2021

Heinz Marketing

SocialMediaToday noted a 50% increase of Facebook live viewings during the lockdown period of the pandemic. Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Prospects and potential customers are going to be more aware, now more than ever, of everything you put into the world.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Creative Social Strategies: More Than Just Facebook (via The Dallas Digital Summit ). Live Events & Trade Shows. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 21 B2B Marketing Initiatives Enhanced by Search Engine Optimization. Here are two of her more recent presentations.

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The Critical Ingredients Of Effective Demand Generation

Marketing Insider Group

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. Marketing must drive sales for the business. Let the Prospect feel in control.

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12 Simple Ways to Build Links Through Events

KoMarketing Associates

After spending much of my year at conferences and trade shows, I can tell you events are a great place to learn what’s happening in your industry, connect with your peers, and drive new business. Headed to a show? Check out the event’s Facebook page, Twitter hashtag, LinkedIn group, etc. Hold an Interview.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. We were surprised to see the significance in telemarketing and cold calling.

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Book Review: Marketing in the Round

Webbiquity

Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations.