WebMarketCentral

OCTOBER 22, 2009

Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media ROI Web 2.0 Media 20

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros. Social Tagging.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 10, 2009

Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% These sites use the insidious "nofollow" tag, so they have no SEO value. Social Tagging. Tags: Web 2.0 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

JANUARY 7, 2008

social tagging sites. Two to three leaders are likely to emerge within each segment of social media, such as tagging/bookmarking (e.g., del.icio.us , Digg , Furl , Backflip ), community ( MySpace , Searchles ), networking ( LinkedIn , Facebook ), etc. tags: Social media sites, Alexa rankings, Web 2.0

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

WebMarketCentral

FEBRUARY 26, 2009

The tendency is to create a proprietary platform for your community, but your audience may dictate using an existing platform, such as MySpace or Facebook. Social Tagging Events and Promotions. Tags: Web 2.0 Conclusions Like any event, social media takes time and patience. There is no magic technology or technique for success.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

MARCH 4, 2009

These can take the form of interaction on a social sharing site like Searchles , blog comments, Twitter replies, LinkedIn messages, writing on a Facebook wall, or other means of online dialog. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JANUARY 28, 2009

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) Social Tagging Web Marketing.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Social Tagging. Tags: Web 2.0 Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

DECEMBER 9, 2009

While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Social Tagging. Tags: Web 2.0 The list also shows previous rank—indicating which networks are growing and which faltering.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JULY 30, 2009

Publishing this content in a blog, podcast, video or online slideshow and promoting it through Twitter, Facebook, LinkedIn, Digg and other tools enables you to show the world how smart and helpful your people are, rather than trying to convince them through paid (and often ignored) media. Social Tagging. Tags: Web 2.0

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Discussion Forums These are a place to showcase your expertise in a non-promotional way.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Social Tagging SEO Practice. Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

SEPTEMBER 18, 2008

Skype ID and Facebook page: these are used in a quarter of the signatures I looked at. Matthew Balthazor This Senior Marketing Manager at TechWeb added his Twitter link and Facebook profile to a standard email signature. tags: email signatures, Web 2.0, tags: email signatures, Web 2.0, signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

AUGUST 28, 2008

The newsletter is nicely put together, with important news at the top (they get PR), a silly but probably effetive free offer about half way down on the right side (they get humor) and links to their Facebook and LinkedIn groups (they get social networking).

Creativity 20

Creativity Paid Search Agency B2B Marketing Advertising Agencies 20

WebMarketCentral

DECEMBER 18, 2007

Get connected on Facebook and LinkedIn. Tag your content on social media sites. When you come across an interesting article or blog post pertaining to your industry (including your own content, if helpful and not just promotional), tag it on sites such as Searchles , ClipMarks , Zimbio and StumbleUpon.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

OCTOBER 20, 2009

In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. If the listener has opted to share their Nabbs with their friends on Twitter or Facebook, a message would also appear there. It still is, though there are now competing technologies available.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JULY 23, 2009

New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. Tags: Web Marketing. The lines between display ads, search and social are blurring rapidly. Use of the tactic is only slightly less than Yahoo!‘s

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

DECEMBER 20, 2007

LinkedIn , Facebook and Wink ) and blogs. Again, the ITtoobox/PJA report on social media use by B2B IT buyers is available here. ** technorati tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 tags: Web 2.0 This group was also the heaviest consumer of online content in general.

Social Media 20

Social Media Web 2.0 Peer-to-peer Wiki 20

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 24, 2009

In It Came from Facebook! Social Tagging Research and Reports. Tags: Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JANUARY 18, 2008

Get a Facebook Strategy by Buzz Marketing for Technology Blogger and podcaster Paul Dunay explains why and how you should develop a brand-building strategy for Facebook leveraging other popular social networking tools. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JULY 13, 2009

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Social Tagging. Social Tagging. Tags: Web 2.0

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 5, 2009

Social media buttons are common, but the author provides an easy coding technique to automatically collect the dynamic information for the bookmark service, so that when the button is clicked, the attributes in the tag will automatically populate the title and URL boxes. Tags: Book Reviews.

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

JUNE 3, 2008

show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc. Four additional content areas, just off the top of my head, that Viewzi probably needs to incorporate rather quickly are people search (e.g. all at once); social search (what's being posted about my search topic on Digg, del.icio.us, Mixx etc.);

Digg 20

Digg Google Zoominfo Aggregators 20

WebMarketCentral

JANUARY 30, 2009

Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Tags: Web Marketing.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

NOVEMBER 23, 2009

PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Tags: Cool Web Marketing Tools. SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). tags: Web 2.0 Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.)

Twitter 20

Twitter Web 2.0 Digg Tagging 20

WebMarketCentral

JANUARY 28, 2008

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. Wal-Mart has a Facebook profile.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

DECEMBER 12, 2007

JR: We have run a few advertising campaigns on Facebook and have had a few press releases. Currently we have been focusing our marketing attention on our new MyTopNetPix application on Facebook , which allows users to add their favorite websites (and corresponding favicons). tags: Jeff Rusinow, interview, Web 2.0,

Web 2.0 20

Web 2.0 Viral Marketing Internet Marketing Tagging 20

WebMarketCentral

NOVEMBER 24, 2008

Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

JANUARY 23, 2009

"Create your keywords tag using your master keyword list and the visible words in your page. Use real header tags (h1 through h6) rather than "fake" p-class tags in your CSS files. And keep in mind that h2-h6 tags are just as important, possibly even more important, than h1 title text. tags: Andrew B.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

WebMarketCentral

SEPTEMBER 4, 2008

The only thing missing is each site's policy on the use of insidious nofollow tags. MySpace and Facebook hold the top two spots) while other findings are more suprising (such as that LinkedIn is only #9, and Twitter—which I use but have never really understood the appeal of—grew more than 4,000% last year).

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

DECEMBER 28, 2009

Social Tagging. Tags: Web 2.0 What’s a Retweet?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

JUNE 17, 2009

WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook. Tags: Cool Web Marketing Tools. Face to Face video chat by ePoster Concise review of ooVoo, a free video chat tool that's been previously written about here.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

DECEMBER 11, 2008

referral visits to your site from Facebook, LinkedIn, StumbleUpon etc.); Use your imagination, be curious, and remember to share your toys. ** technorati tags: search advertising, CTR, SEM, search-optimized press releases, social media participation del.icio.us These effects can be difficult to measure, but are nonetheless very real.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

NOVEMBER 12, 2008

Twitter Tools Similar in concept to Facebook applications —but different—Twitter has spawned an industry in clever little tools. Users receive an email notification whenever a new member follows their updates; simultaneously adding dozens or more followers looks like spamming to the Twitter community."

Twitter 20

Twitter SEM Tools Practices 20

WebMarketCentral

JUNE 3, 2009

Tags: General Marketing. The 6 Untold Reasons Why Businesses Fail by Growthink Dave Lavinsky elaborates on six common but often unrecognized causes of business failure, such as confusing ego with a business opportunity, trusting "white lie" feedback and failing to make a 100% commitment.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20