social video Facebook Related Topics 
ViewPoint
SEPTEMBER 26, 2011
Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.
ViewPoint
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. After all, content is the “fuel” that drives the social media engine, right?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ViewPoint
AUGUST 14, 2013
Leveraging social media is a familiar tactic for individuals. Then go on Facebook and let your friends and family know. Companies have been a bit slower than individuals in realizing the power of social media. Companies have been a bit slower than individuals in realizing the power of social media. What is Social Selling?
ViewPoint
OCTOBER 1, 2013
Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Click to start video at this point — I asked Ardath what changes she has seen in sales and marketing this year.
ViewPoint
JANUARY 24, 2012
Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Social media is a different marketing channel than all those that came before it.
ViewPoint
APRIL 30, 2013
He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom.
ViewPoint
JANUARY 31, 2013
Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Millennial talent may have shocked the professional world upon their arrival a few years ago. They’re social. Click to start video at this point — “Customer 2.0
Expert insights. Personalized for you.
120 
Let's personalize your content