Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Ensure thorough awareness and understanding of the latest laws and regulations within your team.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support? Not sure where to start?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Biznology

JANUARY 28, 2021

Workforce engagement and satisfaction impact the overall performance in the workplace and improve employee retention rates. Facebook, Google, Adobe, Amazon, Mastercard, and Coinbase are just some of the numerous companies switching to long-term remote work. Conduct Employee Satisfaction Surveys. Allow Long-Term Remote Work.

Peer-to-peer 118

Peer-to-peer Customer Surveys Amazon Differentiation 118

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

SocialPilot

JANUARY 15, 2024

Snapchat Demographics Statistics Snapchat is one of the most popular social media platforms , with more than 500 million monthly active users and 363 million daily active users. of internet users ages 16 to 64 call Snapchat their favorite social media app. Snapchat is the world’s 12th most popular social media platform.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Ideal Customer Profiles 136

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 136

Brandwatch Marketing

JULY 4, 2022

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.

Analytics 95

Analytics Tools Best Practices Tagging 95

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably.

Business 65

Business Social Media Youtube Facebook 65

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

BenchmarkONE

NOVEMBER 11, 2021

No matter what your business size or niche is, customer satisfaction is a key to business success. billion social media users who spend a considerable amount of time on social media platforms, providing social customer care is an important element of customer satisfaction that brings your business to the next level.

Ideal Customer Profiles 82

Ideal Customer Profiles Tips Customer Satisfaction VALS 82

Content Standard

OCTOBER 12, 2017

Facebook is stealing features from Snapchat. And Snapchat is trying to steal things from Facebook. They’re toying with longer message limits that will look more like Facebook updates than the platform’s iconic tweets. And Snapchat’s story-centric content has been mimicked by Instagram and, later, Facebook.

Social Media 138

Social Media Media Social Networks Network Marketing 138

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Use Social Media the Right Way. Social posts shared by your employees generate eight times more social engagement than posts shared by your brand itself.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. The goal is to connect with industry leaders and have them recommend your service or product to their network. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday 3) SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Includes free templates for all social channels and access to stock library with 50M+ photos, videos, music and fonts. ? Measure and boost customer satisfaction at all relevant interaction points.

Enterprise Management 261

Enterprise Management Marketing Automation Services Work Management Marketing Management 261

The Marketing Blender

DECEMBER 13, 2022

How To Use Social Media To Engage Customers. Social media is an effective way to build relationships with customers. Here are some tips for how you can use social media to engage your customers. . The first step in any successful social media strategy is understanding who your audience is. Resources. . Contact Us. .

Social Media 52

Social Media Media Customer Satisfaction Marketing Analytics Tools 52

KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. They know there is a significant audience on social networks, but which one is right for your business?

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). These valuable insights empower employees to make better decisions that improve the overall customer experience and satisfaction.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? Background on the two social media sites. In contrast, Facebook was founded in February 2004 and only took in its first outside funding of 12.7

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Navigate the Channel

JULY 28, 2022

Read on to see the reasons your dealer network development strategy should include helping your dealers get reviews. Analyzing these reviews communicates both overall satisfaction and areas where you need to improve your product. Builds credibility and social proof. B2B and B2C buyers overwhelmingly trust authentic user reviews.

Ad Building 65

Ad Building Word of Mouth Customer Satisfaction User-Generated Content 65

Scoop.it

JULY 13, 2023

If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content. Social media statistics offer valuable insight into your audience and help find what they like and dislike.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Pam Didner

OCTOBER 7, 2020

Digital Marketing Strategist, Search Engine Optimization (SEO), Social Media Marketing are just a few of the job titles you may already be familiar with. The networking events or conferences usually offer you the opportunity to engage with professional digital marketers who work globally. Customer Satisfaction .

Paid Search Agency 133

Paid Search Agency Planning Work Management Tips 133

Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks.

Youtube 124

Youtube Lead Scoring Lead Ranking Ad Frequency 124

Spiralytics

MARCH 27, 2024

They also do well when it comes to job satisfaction. They can be blog posts, articles, social media captions, website copies, etc. Knowledge of social media – We’re in an era where almost everyone is online. Some are great at creating social media postings, while others specialize in technical writing.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Sprout Social

APRIL 4, 2017

Depending on where you stand, social media algorithms are either the best thing since sliced bread or the bane of your existence. For the casual user who’s tired of sorting through dozens of Facebook posts from brands they followed five years ago and no longer care about, algorithms are amazing. What are Social Media Algorithms?

Social Media 110

Social Media Media Social Networks Tagging 110

Zoominfo

MARCH 27, 2018

15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). 27% of companies say it takes them less than an hour to respond to questions/issues on social channel ( source ). Answering a social media complaint increases customer advocacy by as much as 25% ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Mailmunch

APRIL 20, 2021

Surprised, I read it, and the gist of the article is that social media marketing has taken over email marketing. Email marketing and social media marketing both have the potential to increase brand loyalty, enhance customer experience and elevate engagement. Then why is there a need for social media marketing?

Social Media 86

Social Media Email Marketing Social Marketing Media 86

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Includes free templates for all social channels and access to stock library with 50M+ photos, videos, music and fonts. ? Measure and boost customer satisfaction at all relevant interaction points.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

EveryoneSocial

NOVEMBER 23, 2020

Social recruiting has quickly become a top choice for recruiters and hiring managers to find and attract talent. And the importance of including social recruiting efforts in your talent acquisition strategy is growing. billion active users on social media globally, up +6% from last year ( Statista ). There are now 3.6

Enterprise Management 98

Enterprise Management Ad Exchange Social Networks Work Management 98

Sprout Social

FEBRUARY 24, 2022

Social commerce: researching or buying products directly from social media or social media ads (see below). Livestream shopping : where customers make purchases through real-time streaming via Amazon, Facebook or Instagram. Are they visiting you on social after they bounce? This includes: In-app purchases.

Sales Management 108

Sales Management eCommerce Mobile Marketing Social Media 108

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Facebook, TikTok, Instagram—the list never ends. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. What is Facebook automation & how does it work?

Facebook 124

Facebook Automation Brand Identity Branding 124

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday SocialPilot - SocialPilot is a social media management tool trusted by over 4,000 agencies and marketing teams. Includes free templates for all social channels and access to stock library with 50M+ photos, videos, music and fonts. ? Measure and boost customer satisfaction at all relevant interaction points.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

SpotMe Blog

MAY 11, 2023

They will also handle the marketing of your medical event, such as developing a website or managing social media campaigns. Ask around your network and find out what they think of the company’s work. To find strategies on how to market your medical events, check out our article on omnichannel pharma marketing for events.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Brandwatch Marketing

FEBRUARY 15, 2019

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. Social Bakers. Social Bakers offer a free Instagram analytics tool.

Analytics 85

Analytics Tools Best Practices Tagging 85