Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Writing on the Web

JANUARY 21, 2015

At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). Your other accounts, Twitter, Facebook, LinkedIn, etc. Or, better yet, use a professional, custom-designed survey. Your picture. An ‘About’ page, that tells your core message, your backstory.

Design 100

Design Banners RSS Opinions 100

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Livestream @NYMag survey Click To Tweet. However, the most common are Facebook, Instagram, and YouTube.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Webbiquity

APRIL 10, 2017

Conduct customer surveys, create reports and analyze results. RSS Readers. Create a curated stream of news and posts from any number of RSS feeds, including publications; blogs; YouTube channels; topics, competitors and brand mentions (through Google Alerts); and internal business content. Feedspot is a modern RSS Reader.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. YouTube (66%) and, perhaps surprisingly given its B2C associations, Facebook (67%) also form an important but less prominent part of the mix.

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Valasys

JULY 20, 2020

The researchers led a recent survey of about 115 marketing experts from the B2B domain and numbered out that 79% of B2B brands valued social media as the supreme active marketing network. Some channels, like Facebook and Instagram, offer brands to promote for $1 per day aimed at impressions. LinkedIn is adept by experts and businesses.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Writing on the Web

DECEMBER 15, 2010

Yet how many of us scramble to post on a blog or upload a video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? Do you use social media like Facebook , Twitter or LinkedIn ?

Ning 100

Ning Digg RSS Aggregators 100

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate!

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Writing on the Web

SEPTEMBER 26, 2012

Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. Conduct surveys. People love to express their opinions, and one easy way to let them do that is to conduct surveys on any topics relevant to your blog. Find the communities where your potential readers get together.

Traffic 100

Traffic Blogger RSS Opinions 100

Convince & Convert

DECEMBER 13, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. The RSS feed is: [link]. We all know that the piece of content you write for Twitter doesn’t necessarily belong on Facebook, but that same mistake still happens constantly. Huge thanks to our amazing sponsors for helping us make this happen.

Social Media 150

Social Media Media Content Case Study 150

Buzz Marketing for Technology

JULY 23, 2008

Comments RSS. Subscribe to my RSS feed. Over the last few weeks I have been conducting an online survey of UK SMEs and how they use the Internet/Web to communicate, share information and market themselves. March 2008. February 2008. January 2008. November 2007. October 2007. September 2007. August 2007. April 2007.

Peer-to-peer 100

Peer-to-peer Wiki RSS Skype 100

Convince & Convert

JANUARY 10, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. The RSS feed is: [link]. ” “Every other one of my friends on Facebook,” Jeff says, “is posting a video of themselves throwing boiling water out their door.” Listen Now. Find us on iTunes: [link]. Tweetable Moments.

Curation 131

Curation Television marketing Content Skype 131

NuSpark Consulting

SEPTEMBER 10, 2011

Based on the results of the survey, Miller Heiman recommended 12 activities where sales leaders should focus their attention. Returning focus to best practices, companies are working towards: Formalizing a unique value proposition. Redefining long-term objectives. Increased departmental collaboration (sales and marketing).

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. When they join a chat and get fifty new followers in an hour, they get a sense of accomplishment that takes a lot longer to achieve on Facebook or LinkedIn.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Convince & Convert

JANUARY 17, 2014

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. The RSS feed is: [link]. Sheryl Sandberg , of Lean In and Google/Facebook fame. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! Listen Now. Tweetable Moments.

Skype 137

Skype Aggregators Social Media RSS 137

ConvertKit

APRIL 17, 2019

This could include social media platforms, video websites, RSS feeds, forums , and their email inbox. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. When you create a survey, you want to be intentional about the number of questions you ask.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

This could include social media platforms, video websites, RSS feeds, forums , and their email inbox. If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. When you create a survey, you want to be intentional about the number of questions you ask.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Hubspot

OCTOBER 7, 2012

So instead of scrambling to read through hundreds of RSS feeds before work on Tuesday, take a look at this roundup of top marketing stories of the week. Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook?

Facebook 28

Facebook Planning Thought Leadership RSS 28

Content Standard

JANUARY 25, 2018

When Facebook was introduced back in 2004, it was a college “social network.” Social media remains a silo within the marketing department: In the most recent CMO Survey , marketing leaders gave an average of 4.2 (7 ” Users could connect with other users, join chat groups, organize events, and post photos.

Social Media 78

Social Media Social Marketing Work Management Marketing Management 78

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some monitoring tools let you segment the different types of social media to determine where conversations are happening—such as blogs vs. Facebook. Gather research. See the distribution of conversation.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. Creating Surveys for Twitter Followers. Don’t be afraid to tweet about the survey more than once. If you’ve posted a bunch of pictures on your Facebook fan page or videos on your YouTube page, use Twitter to promote it.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. Facebook Applications for Your Non-Profit Page. Easy RSS Updates with PingShot. How to Set Up a Non-Profit Facebook Page. Rebecca Muller.

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

EveryoneSocial

APRIL 26, 2021

And the data over the last few years backs that up: 76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands A recommendation from a friend or family member makes 83% of Americans more likely to purchase that product or service. LinkedIn sharing and engagement only.

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). I recruited long time college friend (who reconnected with me in Facebook!) and a general tendency to speak in 140 character phrases! Seemed like a good one two punch!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Buzz Marketing for Technology

JULY 20, 2008

1, 2004) — Participants in a survey from the University of Washington's Information School reported that they were much more likely to misfile and lose track of paper information than information stored on. Or view hourly updated newsfeeds in your RSS reader: Email Newsletters. RSS Newsfeeds. RSS Newsfeeds.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Webbiquity

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Social Media 100

Social Media Tools Buzz Media 100