Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet.

Social Media 155

Social Media Media Marketing & Strategy Television marketing 155

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Spiralytics

JANUARY 29, 2023

From the websites you visit, the apps you use, and the social media platforms you check in to, there’s an abundance of data that brands can use to better understand what their customers want. Microtargeting is often done with data gathered from social media platforms like Facebook or Twitter.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves. Let’s look at a few.

Social Media 134

Social Media Marketing AI Media Brand Identity 134

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Convince & Convert

MARCH 19, 2018

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Here, I’ll distill these lessons and apply them to social ads. Using social ads to reach your entire audience is a huge waste of budget.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

Social Media 167

Social Media Social Marketing Marketing & Strategy Marketing Strategy 167

seo.co

MAY 11, 2021

Psychographic. Finally, you have psychographic market segmentation. To get psychographic segmentation right, you’ll usually have to rely on a blend of objective and subjective insights. You can find some of this information by mining your website and social media analytics. Social media analytics.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

PureB2B

JULY 19, 2021

While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target. Psychographics is related to your audience's views, beliefs, and habits, and this information is beneficial when planning an experiential marketing campaign. Furthermore, you must figure out your target audience.

Planning 62

Planning Psychographics Business Work Management 62

Hubspot

AUGUST 11, 2020

If a marketer spent 20 minutes browsing CRMs, Googling software prices, and reading customer management blogs, behavioral targeting would analyze those actions to show that person ads for a CRM product the next time they visited a site like Facebook. You can also choose psychographics, like interests and values.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

ClearVoice

MAY 29, 2023

Psychographics: Personality traits, values, beliefs, and attitudes toward specific topics, interests, hobbies, and lifestyles. For example, social media, search engines, email marketing, influencer marketing, etc. Using tools such as Google Analytics, Facebook Audience Insight, and social media monitoring platforms.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

Valasys

MAY 27, 2019

Inbound Marketing, on the other hand, also focuses on identifying & targeting a buyer persona through multiple channels which include different websites & social media platforms (Source: SiriusDecisisons) but it has a wider scope than ABM.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Outgrow

DECEMBER 30, 2020

Psychographic. The final segmentation parameter is psychographic segmentation. Here are a few examples of interactive content types you can use to funnel your leads through a psychographic segmentation. And we can’t forget social media in this regard. Facebook, to be precise. Let us walk you through it.

Segmentation 52

Segmentation Lead Ranking Lead Scoring Outgrow 52

Sprout Social

APRIL 9, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

B2B Thought Leadership 137

B2B Thought Leadership Webinar Metrics Communities Psychographics 137

Porch Group Media

NOVEMBER 7, 2018

How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories. Despite facing challenges earlier this year, Facebook’s advertising revenue is skyrocketing. billion monthly active users on Facebook as of September 30, 2018, Facebook continues to be one of the most effective way to advertise online.

Advertising Agencies 53

Advertising Agencies Ideal Customer Profiles Advertisements Advertising 53

Valasys

JUNE 18, 2019

Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Geofencing Campaigns On Facebook: Engaging audiences on Facebook, using Geotargeting helps marketers generate a greater Return on Marketing Investment (ROMI). Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Content4Demand

FEBRUARY 5, 2020

I also see this as part of the continued alignment between B2B and B2C marketing, as we’ve seen with the inclusion of psychographic information in personas and behavioral science in buyer targeting. Social media preferences also vary. For example 95% of Gen Xers use Facebook, but Gen Zers prefer Instagram. Want to give it a try?

Demand 61

Demand Generation Psychographics Demand Generation 61

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. You can take endless short clips from it to share on socials, and you could think about new episodes that use its popularity to leap from. They could be sliced up into shorter-form content to capture attention on social media platforms like Facebook and LinkedIn.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Unbounce

SEPTEMBER 16, 2021

You typically see them displayed on the newsfeed of your social media platforms. Although, your display ad isn’t just confined to social media. Google, Facebook, Youtube, Bing, LinkedIn). Brand awareness can be like a social currency for startups. Image courtesy of Bloomberg Wealth. Image courtesy of Kajabi. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Predictive Response

AUGUST 25, 2020

Encourage recipients to share the webinars they sign up to on social media. Promote webinars via your social media channels. Create Facebook Campaigns using your repeat registrants’ profiles to target “Lookalike Audiences” It’s critical to attract new registrants to your webinars. Psychographics.

Webinar Metrics 52

Webinar Metrics Marketing Automation Services Psychographics Ideal Customer Profiles 52

Eric Mower + Associates

JANUARY 30, 2019

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively. That means without a paid component to their social strategy, travel brands are no longer likely to reach their target audience and drive business. Post great pictures.

Social Media 64

Social Media Rules Social Marketing Media 64

ClearVoice

JUNE 15, 2021

Every member of that team, from the business analyst to the social media manager, is expected to convert ideas into marketing copy. From there, they work to identify pain points and other psychographics the company’s customers are experiencing. Ten Rules for Marketing Writing. KISS—keep it simple and succinct. Don’t sell.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Valasys

JULY 17, 2020

Marketers can improve inbound lead generation by the creation of SEO-friendly content, promoting user-generated content on social media platforms, and by using relevant content to engage users. Promoting User-Generated Content on Social Media. Stick to an intelligent and dynamic content strategy.

Lead Generation 97

Lead Generation Lead Ranking Lead Scoring Generation 97

ClearVoice

MAY 3, 2021

Successful integration of dynamic content into websites, emails, and social media platforms requires understanding users’ actions and pain points. Over time, the scripting supporting web pages became more sophisticated and flexible, while the late 1990s saw the rise of social sites on the World Wide Web. Social media ads.

Banners 98

Banners Content User-Generated Content Paid Search Agency 98

The ABM Agency

MAY 16, 2023

By creating detailed psychographic profiles of each decision maker, marketers can gather information on personal preferences, communication styles, work habits, and purchasing motivations to customize outreach efforts and tailor messaging to specific needs.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Sharpspring

FEBRUARY 3, 2022

The phrase “marketing plan” can mean many things, from your social media/ad campaign schedule to your lead nurture pipeline to your overall strategic goals. Is it paid advertising, social media growth, website visitors? Favorite Hobbies and Social Activities. Preferred Media, Social Channels, and Information Sources.

Planning 100

Planning Marketing Plans Marketing Budget Creation Paid Search Agency 100

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

Predictive Response

AUGUST 12, 2019

Encourage them to share events they sign up to on Social Media. Promote events via your social media channels. Create Facebook Campaigns using your Repeat Attendees profiles to target ‘Lookalike Audiences’. Psychographics. Improve Numbers on New Attendees. What metrics are most important depends on the event type.

Psychographics 40

Psychographics Segmentation Ideal Customer Profiles Demographics 40

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. Social Media is an excellent place to interact with the audiences & interrogate them to discover if a particular form of content resolves their challenges.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Hubspot

NOVEMBER 13, 2019

To illustrate, because of quantum computing, Facebook can pull your most recent Google searches and then suggest ads based on your search history, thanks to AI. Information, such as demographic and psychographic data, is collected and used by software such as social media analytics tools. Image Source.

Marketing AI 75

Marketing AI Psychographics Paid Search Agency Internet Marketing 75

PureB2B

NOVEMBER 10, 2021

Invest in Social Media Marketing. One of your lead generation tactics should be sponsored social advertising. Use the sophisticated targeting tools on Facebook and Instagram to display advertisements to individuals who are most likely interested in your goods or services. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Invest in Social Media Marketing. One of your lead generation tactics should be sponsored social advertising. Use the sophisticated targeting tools on Facebook and Instagram to display advertisements to individuals who are most likely interested in your goods or services. Generating Leads for Your Business.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Hubspot

JANUARY 16, 2020

These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Ultimately, it's a fantastic way to integrate audience targeting in social media and engage their micro-audiences. And I think it's hilarious.

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Valasys

JUNE 6, 2019

B2B industry has recently started implementing & experimenting with the expanding & increasing trajectory of ‘Influencer Marketing’ , after comprehending its importance, particularly on social media platforms. Using social listening tools like Agorapulse, TweetDeck & Brandwatch may prove to be beneficial.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Hubspot

MARCH 28, 2018

Their great strength in blogging is that they're targeting the lifestyle, or psychographic dimensions, of their buyer personas. Again, the key factor here is the customization of the website experience to the psychographic dimensions of their buyer personas. Social Media Integration. These guys are busy. Customer Voice.

eCommerce 74

eCommerce Inbound Marketing Paid Search Agency Design 74