Remove Facebook Remove Product Remove Response Rate Remove Viral Marketing
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A guide for finding product-market fit

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

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9 Antidotes to the Facebook Algorithm Squeeze

Convince & Convert

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

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Why brands need a social media monitoring strategy

Sprout Social

If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints.

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The most important social media metrics to track

Sprout Social

To meet this goal, you decide to run a campaign that will include ads, product tags and influencers. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics. For Facebook, you’ll find them in the Insights tab.

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5 Things B2B Marketers Should Learn from B2C Marketing

Leadspace

Customers who receive relevant content are much more likely to consider buying than those served content — even on potentially useful products or services — which doesn’t speak to them. Speak wants and needs, not product features. B2B customers aren’t looking for fashionable, cool or viral. But so what?

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Stealth Mode Social: What You Can Learn By Spying On Your Competitors on Social Media

BenchmarkONE

To check out a business’s current ad campaigns, use their Facebook Info & Ads section, which is found on their Page. While scoping out online reviews– on Facebook and off– is helpful, taking a look at what people are saying about a brand instead of to it can be even more helpful. What audiences they’re targeting.