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The Ultimate Facebook Audit Guide [+ Free Template]

SocialPilot

Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? Well, it is time for a Facebook audit. A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing.

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Whether you’re running ads on Google, Facebook, or another platform, insights gained from reviewing your campaign metrics can guide future optimization efforts. Pay close attention to metrics like click-through rate (CTR), cost per click (CPC), conversion rate, and return on ad spend (ROAS).

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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Their customers are on Facebook and Instagram, and so are their prospects. In measuring roughly one million campaigns, Meta found the solution boosted return on ad spend (ROAS) by an average of 22% when advertisers turned on the AI tools. Our creative process is really listening to customers first.” Processing.

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Impressions vs Engagement: Which should you report on?

Oktopost

To accurately measure and compare performance between platforms, you need to look at how they approach this: Facebook: An impression is counted every time content from (or related to) your Facebook page is displayed to a viewer, either through their news feed, search, paid ads, or direct navigation to your page.

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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

It was a daunting process because I'd never done it before and was terrified of falling. The first time doing anything can be an intimidating process. Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. Facebook Ads Bidding Strategy. Lowest Cost (Auto Bid).