Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Content Standard

APRIL 28, 2020

“Shorter is better” tends to be the mantra for video content marketing. However, documentary-style videos are an engaging and immersive way to drive conversions. These videos seamlessly show how each establishment’s bottom lines and customer experiences have benefited from the partnership with Uber Eats.

Video Marketing 136

Video Marketing B2B Marketing Conversion Advertising Agencies 136

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Sprout Social

NOVEMBER 21, 2016

Set up Your Facebook Page for Success. Before we even get started on psychology, make sure your Facebook Business Page has been set up with all the necessary basics. Here are a few key items you should check on: Are your products or services easily purchasable on your Facebook Page? Are your virtual stores linked?

Facebook 103

Facebook Tips Lock-In Work Management 103

Content Standard

FEBRUARY 21, 2019

But today, with services like Snapchat and features like Instagram and Facebook Stories, users and marketers alike can now interact with each other literally in real time, potentially every second of every day. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. the future of streaming video success belongs to leaders that embrace conversation, being human, and letting go. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Marketing Insider Group

JULY 27, 2021

As a result, despite attempts from mainstream tech giants like Google and Facebook, VR and AR content failed to see widespread adoption. VR and AR presented solutions in the form of interactive learning tactics like VR field trips, gamification of practical tasks, and enhanced classroom environments that lessen outside distractions.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Convince & Convert

APRIL 13, 2016

From a storytelling perspective, the variables can provide the tension that makes a story compelling. The stories and stunning visuals associated with farming make video an excellent storytelling device. With the launch of Facebook Live to brands, Monsanto recently experimented with it to tell the story of the growing season.

Facebook 105

Facebook Social Media Storytelling Video Marketing 105

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Use smart content to present personalized case reports to visitors based on their needs. Repurpose for Video Marketing.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? Forget snackable videos.

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. At Keywee, we’re firm believers in Facebook’s ability to reach target audiences at scale.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

CoSchedule

JANUARY 27, 2023

The brand created a dedicated Facebook page for the campaign and published engaging content that built anticipation around the day Felix jumped. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Vidyard

MAY 14, 2014

The cool folks over at Toronto corporate communications agency Atomic Clock are experts in branded content, and with a large portfolio of clients including Procter and Gamble, Starbucks, Toys’R’Us and Coors Light, you can be sure they’ve created tons of awesome ads and online videos. It’s the only way. insignificance.

Storytelling 51

Storytelling Paid Search Agency Video Marketing Ads 51

Champion Communications

JUNE 7, 2023

And for those who still use Meta (Facebook), let’s face it, although the social media platform still has billions of users, it’s not what it once was. Short-from videos are on the rise Increasingly short-form videos are becoming a prominent strategy in the world of PR and communications. Enter the new wave of social channels.

PR 62

PR Social Media Media Public Relations 62

Contently

FEBRUARY 21, 2018

A few years ago, a pale woman with crazy eyebrows and a keytar strapped to her back shot a home video. ” Then she posted the video on the crowdfunding website Kickstarter. In 30 days, the video raised $1.2 Storytelling Is More Than a Buzzword. ” Today, one of the biggest corporate buzzwords is “storytelling.”

Storytelling 140

Storytelling Content Marketing Paid Search Agency Content 140

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Upholding Reputation and Pursuing Excellence: In our digitally interconnected world, every guest review presents a unique opportunity for growth.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

JANUARY 5, 2021

Let’s face it, we love videos. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. Recent data shows that video content is one of the most influential forms of marketing out there. More recently, short-form videos have taken over social media platforms.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Outbrain

FEBRUARY 1, 2022

No one can ignore the importance and influence of video in today’s fast-moving world. In this context, creating videos that convert and videos that people actually want to engage with is important, both for individuals and brands. Plus, some more things you can do to make sure you create high-quality content that converts.

Video Marketing 29

Video Marketing Top of Funnel Youtube Content 29

Outbrain

MAY 24, 2021

No one can ignore the importance and influence of video in today’s fast-moving world. In this context, creating videos that convert and videos that people actually want to engage with is important, both for individuals and brands. 6 Ways for Creating Video Content That Converts. Let’s get into it. Source: YouTube.

Video Marketing 32

Video Marketing Top of Funnel Youtube Content 32

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Content Standard

JUNE 15, 2015

At first, I didn’t know how it happened—didn’t know what force was responsible—but the act of logging into Facebook shot me back and forth through time. It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Sprout Social

SEPTEMBER 2, 2022

Additional resources: Video: What is social listening? When you use a tool like Sprout Social , reports are presentation-ready. But if you don’t, you need to know how to collect and present data in a time-efficient and digestible way. There’s more to optimizing your social media accessibility than adding captions to videos.

Social Media 118

Social Media Training Course Resources 118

Liveintent

SEPTEMBER 23, 2020

This means that online users are spending time reading and interacting with content, presenting a golden opportunity for digital publishers to polish up older content and ramp up the production of new content that readers want right now. Or share a post or video clip discussing what’s in the works for your business or industry.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Navigate the Channel

DECEMBER 14, 2023

It’s not just about posting cat videos or vacation photos; it’s a powerful tool that, when used strategically, can boost your online presence and revenue. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, these platforms have become an integral part of people’s daily lives.

Social Media 65

Social Media Allocation Social Marketing Media 65

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. Let that soak in. viewtopia16 pic.twitter.com/SOM3LD2MNW.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Convince & Convert

MAY 10, 2017

Many of the new feature roll-outs on top social platforms have focused on storytelling. Snapchat changed the game when it evolved from a messaging app to a storytelling platform. Now stories are integrated as part of Instagram , Facebook , Facebook Messenger, WhatsApp, and even on Clips by Apple and Medium’s Series.

Social Media 120

Social Media Media Storytelling Social Networks 120

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

ClearVoice

MARCH 8, 2022

Just do a little research, target the names that pop up frequently, and present them through clever write-ups. As a female content creator myself, I’m honored to present the following women in content marketing that you need to know, in no particular order. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Contently

MARCH 30, 2020

We’ve seen this with a lot of our coverage of Facebook’s algorithm over the years—a big initial spike, and then a smaller long-term tail as it’s still shared over social and ranks for longer-tail search terms. Mediocre presentations can’t be propped up by great food, booze, and networking opportunities.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Tasty video of a chocolate chipwich dessert: arguably more exciting! Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Martech Advisor

DECEMBER 19, 2019

Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. The content could be in the form of photos or videos. million videos uploads on Facebook. Create a Facebook Messenger Chatbot.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Contently

OCTOBER 11, 2019

The audience can find an abundance of videos from day-in-the-life vignettes to lectures from current nurses. Could it include videos of underwater research and vintage Air Jordan sneakers collections? Healthcare companies may face more challenges than brands in retail or travel, but their hurdles are also present an opportunity.

Creativity 134

Creativity Examples Content Marketing Planning 134

Zoominfo

MARCH 14, 2018

You’re competing against your customers’ friends and family and viral videos and cute puppies. In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different? Same is lame. We ignore average, but we discuss different.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164