Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Biznology

APRIL 3, 2018

Finally, you should start populating every social network service, social bookmarking site, and social news site. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can do it yourself — but do it. Whichever way you go, please start.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Sprout Social

JANUARY 2, 2019

And after all, the social landscape took quite a few twists and turns in 2018. We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.”

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Biznology

OCTOBER 22, 2015

He amplified the question–wondering who or what would come along to knock off Facebook. It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. What does this add up to?

Social Media 80

Social Media Media Privacy Facebook 80

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Have you read the Terms link provided by Facebook, Twitter or YouTube?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

B2B Marketing Savvy

AUGUST 18, 2009

Commentaries on Facebook, Twitter… telephones and Earth’s own aliens- and giants like Buffett, Apollo 11 and the BBC. MIT Technology Review : “Privacy in the age of Facebook”. Business Week: “Twitter Dominates CMO Social Network Plans&# . . Posted in Article Digests, PR in a 2.0 THE MONTHLIES.

Twitter 40

Twitter Facebook RSS PR 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Biznology

AUGUST 14, 2012

Finally, you should start populating every social network service, social bookmarking site, and social news site. You can task your Summer Intern (whatever times’ left), you can push it on your PR or communications team, or you can — gasp — do it yourself — but do it.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. What other social media fallacies do you have?

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# link] JasonPeck Hmm- privacy concerns here. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). These programs provide very little if any lasting branding benefit. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Privacy Policy | Site designed by AMAInteractive a div. The use of buzzwords or clichés in B2B marketing content is not a new trend. All Rights Reserved.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Share on Facebook. 1 Comments.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Hubspot

NOVEMBER 29, 2018

It’s fair to say that Facebook has experienced some turbulence in 2018. In the spring, details emerged on the improper harvesting of private user data by a voter profiling firm -- leading Facebook's CEO Mark Zuckerberg to appear before Congress in two high-profile hearings. Think you’re having a bad year? October 2, 2018.

Facebook 73

Facebook Privacy PR Paid Search Agency 73

Hubspot

MARCH 18, 2015

You might think that the real estate industry has it easy when it comes to social media. They have the advantage of getting new inventory on a regular basis, and one piece of inventory can spur Facebook albums, Pinterest posts, and quick one-liners with a link for tweets. Click here to return to the top.). 2) Marketing Services.

Social Media 28

Social Media Advertising Benchmark Media eCommerce 28

Hubspot

JANUARY 16, 2012

And I'm sorry to say that no matter how hard you try, you will inevitably encounter some negative social media experiences along the way. But you can greatly reduce the number of mishaps you experiece -- be it trolls, unfollows/unfans, or PR nightmares -- by simply avoiding certain topics of conversation. Misinformed updates.

Social Media 28

Social Media Media Work Management Marketing Management 28

Online Marketing Institute

DECEMBER 23, 2010

A Few Successful B2B Campaigns IBM, the technology and IT consulting giant, started using social media for B2B marketing before many were even on social networks. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Share on Facebook. Six Facets of the Future of PR. Living Networks book (6).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Hubspot

JULY 3, 2012

So you want to run a contest on social media, eh? Which social network is the most appropriate choice ? Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Not sure where to start? Follow the Rules.

Social Media 28

Social Media Media Rules Landing Pages 28

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Facebook's InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

SmartBug Media

SEPTEMBER 16, 2022

The recent emergence of Web3 and NFT projects has shown that funneling your audience into micro-communities can be a more meaningful way to drive engagement with prospects on social media platforms. Learn hope these communities are shaped in platforms like Slack, Discord, and Facebook Groups. Headwind #2: Privacy is reality.

Social Media 52

Social Media Media Communities Paid Search Agency 52

readwrite

MARCH 12, 2012

When it’s the number of active users Facebook claims in its initial public offering filing. Last week the social networking giant amended that filing and conceded it may not be so giant. Advertisers are finding it hard to figure out the exact number of those prospective customers on social media.

Social Networks 40

Social Networks Advertisements Advertising Mobile Advertising 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Hubspot

OCTOBER 8, 2018

Google+ is search engine giant Google's social network, which since its 2011 inception was often the butt of jokes for being a largely unused attempt to copy Facebook. The Wall Street Journal reported on Monday that a bug discovered in March may have granted access to the private data of nearly half a million Google+ users.

Google 75

Google API Social Networks Profiling 75

Buzz Marketing for Technology

JUNE 27, 2008

« NBA Launches Social Network | Main. Says the Future Will be Modeled on Facebook from Read/WriteWeb. The US basically does not recognise any right to electronic privacy, and whos to say who is snooping around? Facebook: 500028774. Social Commerce. Social Networking. Micro Persuasion.

Paid Content 100

Paid Content Personalization RSS Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Thanks Facebook." 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. What do I do?” Total cost?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. More than 80% of U.S.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

AUGUST 17, 2012

Katie Richman last week said , “One of the next things I’m going to be really focusing on is aligning social with all this really cool stuff that we’re doing.” The best part of the study was that 40% of the participants would rather undertake one of the following, than give up their social networking profile.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Communities 113