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5 Ways to Promote Virtual Events on Social Media in 2020

KoMarketing Associates

For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events. There are a multitude of event formats companies can choose from when hosting virtual events.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. What tools are necessary to implement ABM? Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company.

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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

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How to do Account-Based Marketing for Demand Generation in 2020

Metadata

Thanks to these vendors, and increased targeting capabilities across platforms, most B2B companies have made the transition from traditional campaigns to an account-based marketing (ABM) approach, with varying degrees of success. Nurturing demand also includes supporting the brand and customer growth. Examples below.

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Eclipsing the 3 Key Marketing Analytics Concerns

LeadsRX

But what if the numbers – the data – show paid social media ads are winning. Yes, that marketer will need to keep their Google and Facebook pixels to gather that walled-garden data and add it to the mix, but the user now has a holistic view of their marketing efforts. TV has always worked, so let’s stick to it.”

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. In many tech companies’ conferences, there are many tracks based on trends and product topics. Session Content Management Tools are essential.

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How to Define Social ROI for B2B marketing

Valasys

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

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