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What Pandemic? Early-Stage Funding Stays Strong

Zoominfo

Young companies and organizations looking for early-stage funding might have reasonably concluded that the Covid-19 pandemic was going to kick plans back months, if not years. Source: ZoomInfo. Examples include Facebook, Microsoft, Nutanix, and Electronic Arts.”.

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5 Successful Lead Generation Strategies

Zoominfo

When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy. link] — ZoomInfo (@ZoomInfo) January 12, 2021.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

unknown Yes Yes Compare custom date ranges Yes unknown Yes Yes Paid vs Organic sources Yes(?) Paid alternatives include products like Snitcher , ZoomInfo , Visitor Queue , LeadLander , and 6Sense. all blog posts) Yes(?) ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020.

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How Should I Market to Purchased Lists?

The Point

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? Very few organizations can rely exclusively on inbound channels, particularly those companies with solutions that buyers aren’t necessarily searching for. Curious as to your opinion?”. My response is a definitive: yes. Click To Tweet.

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Companies Navigate Through a Storm in 2021

Zoominfo

What’s more, data analyzed by ZoomInfo generally indicates that young companies and organizations seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020. Source: ZoomInfo. Series A funding went up 15%.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. “Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Everyone in the organization must be involved and willing to participate. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.