Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy.

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

JANUARY 8, 2014

Ephemeral Media. “Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” Facebook Video Ads.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. So, take the time to create a brand protection strategy with measurable goals now.

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

JANUARY 16, 2014

. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” ” Face it – you’re not even that surprised. .

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . ” 2. ” 13. ” 14.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 16, 2013

Time to revisit your marketing plan and consider some of these useful and easy-to-implement tips to freshen up your digital marketing strategy: . Make all of your content and strategies connected on every medium (from social to mobile to web) with a uniform look. Try Facebook Graph Search. Try out a mobile strategy.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . Facebook - . Facebook has 1.1 1 million links are shared on Facebook every 20 minutes. 59% of SEO professionals rate blogging as one of top inbound marketing strategies. 59% of SEO professionals rate blogging as one of top inbound marketing strategies.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 7, 2013

Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . The post Pick ‘n’ Mix for a Sweet Content Strategy [Infographic] appeared first on Crimson Marketing. White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. ContentPlus ).

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100