The Point

MARCH 29, 2012

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. Offer downloadable content.

RSS 100

RSS Paper Case Study Case Studies 100

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. ReTweeting.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Adobe Experience Cloud Blog

OCTOBER 19, 2010

With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. Showing an active wall displays current interaction and interest on the Facebook page.

Facebook 48

Facebook Tips B2B Business 48

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. For example, some companies think they have to be on Twitter. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. Blog The Point Twitter HJSewell. Social Media (blogs, Twitter, Facebook, LinkedIn).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Next, dive into analytics to determine what visitors from Facebook are doing on your website.

RSS 48

RSS Marketo Correlation Paper 48

SnapApp

SEPTEMBER 30, 2015

Takeaway: Encourage social sharing — interactive content generates attention in social media channels like Facebook and Twitter. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers.

Personalization 48

Personalization Examples Content Marketing Planning 48

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic. Read on to get their insights.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 16, 2013

First, while searching for barstools, I visited this page on the Crate&Barrel website: Next, I was distracted by Facebook, and navigated away from the site. Crate&Barrel, however, used retargeting ads on Facebook to remind me about my potential purchase: . Facebook Lookalike and Custom Audiences. Snowboards?

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. By providing their email address, they are considered “known”.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? An example would be a triggered email inviting someone to comment on a Facebook conversation if they mention your company name in Twitter. .

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Generating Leads with Social Media Going back to the original question: how do you leverage social media to deliver conversions?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Repurpose —Think big.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 9, 2012

For example, if interest is lead generation and you’re in the B2B environment, test free information (a white paper or special report ) against a free initial consultation. Include your Twitter handle in the contact information section or ask them to “Like” your brand page on Facebook. Test the offer.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Generation 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MAY 30, 2010

To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? In an online marketplace, this is where it’s crucial to have communication vehicles such as a blog, Facebook, Twitter, etc. Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Lead Generation 48

Lead Generation Generation Leads Lead 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising? Infographics?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Hubspot

NOVEMBER 18, 2020

Accessing an ebook or white paper. Facebook Custom Audiences – The platform allows you to target custom audiences through website visitors and people who have already engaged with your Facebook ads. To track website visitors for audience customization, you need to add Facebook pixel to your website. Crazy Egg ).

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. They work with your marketing automation tool, they integrate with Marketo, HubSpot, Eloqua, Pardot, all of those guys.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Convince & Convert

JANUARY 11, 2017

I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. So if that channel happens to be Twitter or your blog or Facebook, they’re not getting their fair shake when you look at the numbers. Let me give you an example. They left their information.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics . High-quality white paper reports generated from the platform.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

SmartBug Media

FEBRUARY 21, 2020

Use a content calendar to plan out your content and mix it up between e-books, white papers, infographics, slideshares, and video. Use marketing automation tools like HubSpot, Marketo, or Pardot to segment your audience and send targeted, personalized content that resonates better and drives more traffic. Leverage Social Media.

Paid Content 109

Paid Content Traffic Paid Search Agency Marketing Automation Services 109

Ambal's Amusings

AUGUST 27, 2009

Marketo's Modern B2B Marketing. Blog Marketing Interactions Twitter Ardath421. Blog Phoenix Rising Twitter RebelBrown. Blog Start with a Lead Twitter BrianJCarroll. Blog Sales Leads Insights Twitter B2B_Sales_Leads. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SmartBug Media

NOVEMBER 15, 2019

Identify those in your industry that share a similar market position, without being competitors, and consider co-publishing industry research, a white paper, or an ebook. When you think of social media, Facebook and Twitter probably come to mind. Capitalize on each other’s followings, contact lists, and expertise.

Inbound Marketing 69

Inbound Marketing Paid Search Agency Marketing Automation Services Companies 69

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Some plugins, for example, encourage your readers to “Tweet this,” to share your content and increase your visibility on Twitter.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Hinge Marketing

JULY 6, 2022

From Facebook to Twitter to LinkedIn, there are well-established platforms where you can meet—and influence—hundreds or even thousands of potential clients. White Papers. White papers have been around for decades—and for good reason. White papers tend to have a more technical slant.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

SnapApp

FEBRUARY 13, 2018

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . 90% of Facebook’s daily active users access it via mobile.) Source ). .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Adobe Experience Cloud Blog

APRIL 23, 2012

Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Take interesting data from a research report or white paper, create an insightful infographic, and share it on social media platforms. Become a Distributor as well as a Publisher.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Facebook Insights. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hinge Marketing

DECEMBER 29, 2015

Well known marketing automation platforms (MAPs) you’ve probably heard of include: Pardot, InfusionSoft, HubSpot, and Marketo. While some enterprise-level tools like Marketo and Pardot may cost over $1,000 a month, the industry has evolved with numerous entry level options like Drip and Automizy that start at just $50 a month.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can then add a bunch of these personas to a twitter list and monitor it using Tweetdeck or Hootsuite, for example here is one I started to create for “Content Marketing” You can also use the newly acquired FollowerWonk to search for people with certain phrases in their bio (e.g. Develop Your Content Mix. Define Your Metrics.

Top of Funnel 48

Top of Funnel Campaigns Content Marketing Planning 48