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The Power of Peer-to-Peer Amplification for Marketers [Video Motion Graphic]

Adobe Experience Cloud Blog

by Jason Miller Last week I saw a post on Facebook from C.C. I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution.

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Did martech break B2B marketing?

Martech

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Google, LinkedIn and Facebook are driving CPC up. Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? It was the early aughts.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Just listen to marketing guru Gary Vaynerchuk, perhaps the biggest champion for advertising on Facebook and other channels, who says that social media advertising is “grossly underpriced” and that companies have a window of opportunity to take advantage before big brands drive up the cost. All of which begs the question: what about organic?

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New Benchmarks from Marketo: How Does Your Organization Measure Up?

Top Rank Marketing

Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. How are marketers coping?

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Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Adobe Experience Cloud Blog

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media. And what should be the cornerstone of your marketing?

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Customer Communities: The Engagement Economy’s Best Kept Secret

Adobe Experience Cloud Blog

And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. And when you think about it, a customer community is the perfect place to do all three, let’s take a look at why: Step 1: Listen.

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Does Facebook Work for B2B Lead Generation? Hell Yes!

Adobe Experience Cloud Blog

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities.