KoMarketing Associates

JULY 7, 2015

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Adobe Experience Cloud Blog

AUGUST 14, 2017

Facebook’s recently announced (Wednesday, August 9 ) that the company is expanding their already robust platform by adding an episodic streaming video platform—Facebook Watch. This blog will explain the details of Facebook Watch and explore the potential impact it may have for marketers and advertisers.

Facebook 134

Facebook Advertising Agencies B2B Thought Leadership Paid Search Agency 134

Valasys

MAY 24, 2021

If your organization hasn’t yet embraced digital transformation, in the coming days your business growth will also suffer and as a result, you might not be able to stay at par with your competitors online. This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. Video is by far one of the more popular marketing tools available. Or simply, paid. What are paid traffic sources? YouTube Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Wondering how to drive awareness and acquire B2B leads and customers with Facebook Ads? Give the audiences below a try.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

B2B Marketing Traction

MARCH 8, 2013

A lot of online marketers want to rush in and solve issues, but they don’t take time to research and analyze first. In one of my client situations, a marketing department wasn’t sure of the login for their website statistic tracking account. So, online marketers, slow down. Do your research.

Online Marketing 100

Online Marketing Ideal Customer Profiles Marketing Proposals Statistics 100

WriteSpark

MAY 14, 2013

However, these services aren't often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Tomorrow People

JANUARY 9, 2013

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. At Tomorrow People, we live and breathe online marketing - we pride ourselves on being early adopters, naively assuming everyone is the same.

Online Marketing 120

Online Marketing Word of Mouth Paid Search Agency Advertising Agencies 120

Marketing Insider Group

JULY 15, 2020

Life as we knew it, along with the “marketer’s playbook,” has completely gone out the window. In the COVID era, marketers can’t rely on the tried-and-true methods and behavioral patterns of the past to reach their audiences. . These four marketing trends might help you reach your customer base in this continuing uncertainty.

Paid Content 273

Paid Content Trends Planning Cost Per Click 273

WriteSpark

MAY 14, 2013

However, these services aren''t often the focus of guidance for effective marketing. In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. by Sylvia Montgomery.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 Facebook Video Ad Specs. Required Lengths By Placement: Facebook: 240 minutes max.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

MAY 3, 2017

That's where self-paced online learning comes in. I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. Email Marketing. 32 Free Marketing Courses to Take in 2017. 32 Free Marketing Courses to Take in 2017.

Class 101

Class Enterprise Management Online Marketing Work Management 101

Webbiquity

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. They also need cultural fluency.

Online Marketing 113

Online Marketing Conversion Rate Advertising Agencies Paid Search Agency 113

Webbiquity

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence.

Online Marketing 100

Online Marketing Trends Lead Scoring Lead Ranking 100

KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Boost Organic Facebook Posts.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Navigate the Channel

JANUARY 30, 2018

If you own, manage or advertise for a business, it is imperative you win the online marketing battle. Here’s how to do it: Tap Into the Power of Inbound Marketing. Just about every company needs a healthy mix of traditional outbound marketing with inbound marketing. Social Media Matters.

Online Marketing 73

Online Marketing Work Management Marketing Management Inbound Marketing 73

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

A Better Jones

FEBRUARY 26, 2020

Now that I’ve completed my 3-month Digital Marketing Nanodegree program through Udacity I’m happy to report I’ve picked up a few new skills that nicely complement my current position. The program definitely had its faults, and didn’t advance my marketing expertise to the level I hoped it would.

Course 52

Course Online Marketing Planning Paid Search Agency 52

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 96

Statistics Advertising Agencies Paid Search Agency Allocation 96

Direct Response Coach

JUNE 9, 2012

As a convenience, most discussions around online marketing include social media as a central player in the process. Some social media experts will tell you can’t do online marketing without social media. It is true that engagements through social media – Facebook, Twitter, LinkedIn and Google+ – [.].

Social Media 100

Social Media Online Marketing Social Marketing Media 100

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Understand all available options on Facebook.

Facebook 172

Facebook Tips Advertisements Advertising 172

KEO Marketing

MAY 10, 2017

There is no silver bullet for success in marketing. When creating your online marketing strategies , you should see what accomplished companies have done and how they got there. To get you started, here are some ways that successful companies have carried out their online marketing campaigns.

Online Marketing 54

Online Marketing Paid Search Agency Marketing Strategy Marketing & Strategy 54

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” With Facebook ads, drilling down to one thing that suits all advertisers is nearly impossible. Click To Tweet.

Facebook 130

Facebook Advertisements Advertising Features 130

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Takeaways for Video Marketers. And what are some trends to look for in 2021? On TikTok and Triller, it's 60 seconds.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. Do you have at least 1,000 Facebook Likes on your Business Page? Video ads are an effective, easy to digest, quick, and well converting Facebook ad option that’s worth testing.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

B2B Marketing Traction

DECEMBER 26, 2011

The Problem with Online Logos. If your logo has a landscape or horizontal format, when you try to apply it to your Facebook company page, it doesn’t display very well. But, if you are just now creating a logo for a new company or new product, my suggestion is to “go square” now, when you can!

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

KoMarketing Associates

AUGUST 21, 2014

As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?

Facebook 120

Facebook Paid Search Agency Ads CPC 120

B2B Marketing Traction

OCTOBER 12, 2011

What kinds of content will fuel your online marketing machine? Tweets, LinkedIn and Facebook status updates. Once you post your content online, tell your followers on social media about it (see my previous post about this, How Social Media Feeds Your Online Marketing Machine ). Press releases. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

Vidyard

JULY 11, 2019

And these numbers are only going up as businesses use Facebook Live for their demand generation strategies. The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Every business has at least contemplated establishing a Facebook presence. But unless you’re tracking what you’re doing, how much money you’re spending and what results you’re getting, it’s difficult to determine whether or not your Facebook ROI is actually working.

ROI 101

ROI Facebook Paid Search Agency Social Networks 101

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

AUGUST 30, 2018

If you want to have more personal interactions with your customers, it might be time to add a human touch to your marketing by turning email flows and comment chains into offline communities. Whatever your goal, it should tie into your brand and your online marketing objectives. Determine a goal for your event.

Communities 73

Communities Online Marketing Ad Building Advertising Agencies 73

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218