KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. Source ) Tweet This Stat!

Social Media 28

Social Media Statistics Social Marketing Media 28

Hubspot

FEBRUARY 14, 2013

letters, catalogs, emails, or social media). along with three strategies to make your marketing more lovable -- and less spammy. Source: Journal of Economic Perspectives ) Tweet This Stat. said that more than half of their emails are from marketers. Source: Blue Kangaroo ) Tweet This Stat. So in the spirit of St.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

Hubspot

JANUARY 28, 2014

Chock-full of stats that legitimize Pinterest''s revenue-generating power for businesses (did you know Pinterest drives four times more money per click than Twitter and 27% more than Facebook ?!), Is Pinterest a part of your social media marketing mix? Social Media' But enough with all this talk.

Twitter 28

Twitter Clickthrough Generation Stats 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

APRIL 7, 2011

It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report , an annual report surveying marketers about the role and application of social media in marketing.

Social Media 28

Social Media Social Marketing Paid Search Agency Media 28

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. Source : Buzz Marketing. Source : BizReport.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. It even has a name: Relationship algebra.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 4 Marketing Management and Measurement Stats. B2B Marketing ). 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. They can guide the creation of your market research, marketing plan, and customer personas, and serve as a fantastic jumping-off point if you're not sure where to begin. Social media. Content marketing. That's not so good.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

OCTOBER 12, 2010

Related Posts: 7 Tips For Successful Lead Follow-up 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JUNE 30, 2020

The number one content marketing challenge faced by B2B marketers remains producing engaging content (60%), followed by measuring content effectiveness (57%) and producing content consistently (57%). Social Media. Use portions of previous work to create a new article or take a snippet and turn it into an image for social media.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Optinmonster

NOVEMBER 14, 2023

A content marketing strategy is a plan for creating , publishing , and distributing frequent and consistent content that educates , entertains or inspires audiences to turn into customers. Why Is a Content Marketing Strategy Important? Reduced marketing costs , as your content becomes more effective.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. good friend Cindy Kim , Head of Social Media for JDA Software. similar to a Facebook page. And Facebook just announced and.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Brightedge

JANUARY 13, 2020

I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2B Social Media: Why Do Business Professionals Use Social Media? Sarah Worsham ( @sazbean ). June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

MAY 4, 2021

A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. Dive Deeper: The Impact of Social Media on Business in 2021.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

B2B Marketing Zone Posts

AUGUST 3, 2010

True Confession: I Don’t Have a Social Media Strategy - Dianna Huff - B2B MarCom , July 22, 2010 Social media gurus tell you to have a strategy. 8220;Not having a strategy&# was the #1 marketing mistake people listed on the survey Mac McIntosh and I did (the upcoming e-book will list the other nine). Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

FEBRUARY 15, 2013

There are a lot of so-called “ social media experts ” out there. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. 30 Terrible Pieces of Social Media Advice to Ignore. LinkedIn, Facebook, and Twitter are safe bets. 2) Focus on Facebook. Have no fear!

Social Media 28

Social Media Media Ad Frequency Paid Search Agency 28

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Single Grain

JULY 5, 2023

Offer Guidance on Content Type: Whether you’re writing blog posts, social media updates, product descriptions, or anything else, let the AI know. ChatGPT Prompts for Digital Marketing SEO (Search Engine Optimization) Create SEO keyword strategies: List the top five SEO keyword strategies for a new yoga studio.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Content Standard

NOVEMBER 3, 2015

If your prospects prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. Provide Value, Selflessly.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

If they prefer articles on the topic of social media, send them a link to an article or group of articles about social media. Sophisticated content marketing software will allow the content creator to not only create the article or eBook but also the supplemental content pieces as well. Provide Value, Selflessly. Here are a few.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And…even social media itself. Marketing Charts ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Hubspot

AUGUST 6, 2012

With the rise in popularity of visual content , marketers are realizing that Pinterest is a great way to show off their brands' personalities, engage their social media fans and followers, and even generate some leads along the way. Econsultancy has a cool "Stats and Charts" board , for instance. 4) Video Board. 17) Meme Board.

Creativity 28

Creativity Branding Brand Identity Aggregators 28

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Click-through rate Also known as CTR, click-through rate measures the number of clicks that visitors to your site make as they travel from one part of your website to the next compared to the number of page landings, emails, and other marketing efforts. This data may include social media interactions, web searches, and browsing behavior.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. Really, what is social media from the brand perspective but email 2.0?

Business 116

Business Paid Search Agency Social Media Analysis 116

Webbiquity

JANUARY 26, 2011

SEO vs. PPC stats, and the ROI of SEO. Search Marketing in a B2B World – PPC and SEO by SlideShare. For many if not most companies, PPC and SEO should both be part of the marketing mix; but it’s important to recognize their differing and often complementary strengths. Share this on Facebook.

SEO 100

SEO Resources Tips Best Practices 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145