Hubspot

DECEMBER 2, 2020

As marketers, we understand the importance of incorporating social media into our marketing mix. In fact, 74% of global marketers continue to invest in social media marketing. Why is social media important for business? Due to the sheer amount of users ( 3.81 Learn About Your Personas.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Adobe Experience Cloud Blog

DECEMBER 2, 2011

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. But what are the numbers to know behind the most popular social media platforms?

Social Media 48

Social Media Statistics Social Marketing B2B Marketing 48

Porch Group Media

MAY 21, 2019

Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy?

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Strategic-IC

JULY 10, 2018

If Facebook forms part of your marketing mix, you may have seen a drop in reach and engagement due to recent algorithm changes. So what can B2B marketers do to enhance Facebook success today? How to Succeed With B2B Organic Facebook Posting in 2018? Considering the Facebook algorithm. Avoid clickbait.

Facebook 48

Facebook Organization Tips Webinar Metrics 48

Biznology

OCTOBER 15, 2018

Over the years, the relationship between people and mass media has faced some fundamental changes. Those changes include the arrival of Netflix as well as mobile phones with web access and the all-important social media. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. However, for B2B leaders, the mix of content for thought leadership looks a bit different. 48 billion people around the world use social media.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead? Is Local SEO Dead?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Focus on the Buyer. Use Retainer vs. Project Contracts.

Resource Management 358

Resource Management Demand Generation Agencies CMS Development Work Management 358

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. shared each week on Facebook.

Social Media 28

Social Media Statistics Social Marketing Media 28

Directive Agency

APRIL 15, 2022

PPC, like SEO, is an acronym for Pay-Per-Click (we love acronyms in digital media). This is defined as an advertising model that allows marketers to place ads on an ad platform (think Google, Facebook, LinkedIn) and pay the host of this platform each time they receive a click. What is PPC? Drawbacks of Paid-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Work Management Marketing Management Media 124

KoMarketing Associates

AUGUST 22, 2012

To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings. Online) Marketing Spending on the Rise. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Crimson Marketing

MAY 30, 2013

” A lot of factors play into the reasoning behind these troubling statistics (such as the current economic state, consumer trends, etc), but I want to focus on how we can combat failure. . Think faster - Mass media and reach is one of the best ways to quickly grow your customer base. .

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Not very well, from what studies and statistics are showing. That’s nearly 3 billion users.

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. The corporate website is the focus of marketing efforts (as Vanessa Fox suggests ) according to 88% of marketers overall, but 93% of B2B marketers (see chart below).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 91% of B2B marketers use content marketing ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

Marketing Insider Group

NOVEMBER 14, 2013

She continued by asking me a number of questions which all boil down to: Why Does Most Marketing Stink? The statistics do not paint a pretty picture: Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago – Tweet This! So stop creating marketing that stinks.

Paid Search Agency 100

Paid Search Agency Banners Banner Ads Telemarketing 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

The Point

JUNE 1, 2010

You don’t have to be plugged into the new media scene to know that digital games are HOT. According to recent statistics, fully 65 percent of US households play some form of video or computer games. Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Marketing Insider Group

APRIL 26, 2011

41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook. Inbound marketing costs 62% less per lead than traditional, outbound marketing. Change isn’t coming to B2B Marketing.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Create graphs and charts to illustrate data and statistics.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Use past performance to determine what worked.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Adobe Experience Cloud Blog

AUGUST 22, 2011

Now the hub of all information is the Interne, and each B2B marketer is a philosopher in his or her own right, with the ability to share and evolve ideas in the work of a moment. Here are some tips to boost your B2B marketing mix, inspired by three of history’s greatest Greek philosophers.

B2B Marketing 48

B2B Marketing Planning B2B Marketing Mix 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix. Algebra: It might not seem intuitive immediately, but there is a lot of algebra going into marketing in general, particularly in social media. It even has a name: Relationship algebra.

ROI 48

ROI Analytics Automation Marketing Automation Services 48

Hubspot

MAY 28, 2010

Do you work for a B2B company and believe social media engagement doesn't make sense for your company ? According to a recent report from digital marketing agency White Horse , 46% of B2B marketers surveyed indicated they thought social media was irrelevant to their company , compared to 12% of B2C respondents.

Social Media 28

Social Media Social Marketing B2B Marketing Media 28

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Although that might surprise you, it's definitely a much better statistic to focus on. Social media. Content marketing. On the flip side, only 8% are opened.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? What will likely be the hot trends in social media over the next couple of years? Marketing Pilgrim ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

SEPTEMBER 7, 2010

Text message marketing was made popular by now current President Barack Obama during the 2008 election campaign , and while more than half of American’s send text messages , text message marketing has yet to hit mainstream adoption. It is important to have the basics done well before adding mobile to the mix.

Opt-in 28

Opt-in Top of Funnel Opt-out Marketing Budget 28

NetLine

AUGUST 9, 2023

The first needs your product because hiring an in-house media specialist takes too much time, and the second needs it due to the high volume their internal team can no longer handle. Statistical models that help marketers find patterns, correlations, and causations between channels and tactics to improve advertising spend.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Hubspot

FEBRUARY 14, 2013

Even with all the tools we have at our disposal to help us block out these annoying messages, you’ve probably seen spam from marketers weasel its way into your mailbox, your inbox, your news feed, or your phone. letters, catalogs, emails, or social media). Valentine’s Day, here are 14 surprising statistics about spam.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28

B2B Digital Marketer

MARCH 18, 2021

When you think about all the time you spend on social media all the time, you spend on your website on LinkedIn and so on and so forth. That’s the same thing we do with content, with content on social media and in any selling situation, everyone is afraid to be sold. But I would say that there is wisdom in having a marketing mix.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Optinmonster

NOVEMBER 14, 2023

A content marketing strategy is a plan for creating , publishing , and distributing frequent and consistent content that educates , entertains or inspires audiences to turn into customers. Why Is a Content Marketing Strategy Important? Reduced marketing costs , as your content becomes more effective.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics Content Marketing 98