Buzz Marketing for Technology

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email.

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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. But I need your help to vote for my session!

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How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. All of this will lead to a new era of digital commerce in the next 24 months – Are you ready? Tags: Social Networking Facebook Commerce.

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Social Media Lead flow in B2B Marketing

Buzz Marketing for Technology

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. Still others have added click to chat or click to call type of functionality that when combined with a slightly re-engineered process means you can totally measure the leads. Tags: social media Lead Generation.

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Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. This new access provides sales people with leads and opportunities once hidden from the world in person to person verbal conversations or the invisible conversation. A new form of access is being created.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Related posts brought to you by Yet Another Related Posts Plugin.