Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. They are very effective in delivering the right information to satisfy the diverse needs of the various stakeholders within your prospects’ companies.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. If possible, add basic pricing information on your site to offer complete information without leaving your site. Having a search function on your website is no longer an option, it is a requirement.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JANUARY 26, 2010

Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. Read The Anatomy of a Great Web Persona by Brian Massey. And in a complex industrial buy cycle, things can get well…complicated.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. With a majority of marketing efforts going digital, that means even more content is needed. Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. So curated content is not something new. What is content curation? Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Achinta offers his industrial clients marketing for engineers by an engineer. {

Features 60

Features Web 2.0 Planning Work Management 60

Directive Agency

APRIL 19, 2017

It’s vital that you can identify where your end customer consumes information and how to promote your content directly to them. Micro Videos for Facebook. If your readers are fans of multimedia content, then you may want to turn to Facebook to promote your posts. Being satisfied with impressing Google isn’t enough.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. If nothing else, it makes the mobile sales force much much more productive.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. Email and e-newsletters use now equals tradeshows in popular use. This blog draws on the heritage of my Forrester research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become. He’s always said that he’s a big fan of social media, Twitter, Facebook, and LinkedIn all these things are great. DJ Waldow: No comment.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Newsletters. Get the entire series by subscribing to this blog , and subscribe to my free newsletter here. I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. A few folks e-mailed me for more information on how and why I use LinkedIn.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. NEWSLETTERS. More Newsletters. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create. Why Microsoft Should Bring Facebook-like Look to SharePoint.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

If you have any questions, feel free to let me know, and if you’re interested I hope you can share this information with your readers. Overall the campaign went incredibly well! I was hoping you would be interested in taking a look. We do not write about ad campaigns and likely never will.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” The Wall Street Journal said email’s era had ended thanks to Facebook. Facebook’s COO said that email was probably going away. March 2009.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. When are the emails from the newsletter turned to the sales department? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? These are all great tips. What is a salespage?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 9, 2012

The new media landscape has reshaped the ways in which audiences access information. For their daily information, online readers consult various sources, including newspaper sites, email, and social media. For their daily information, online readers consult various sources, including newspaper sites, email, and social media.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28