Convince & Convert

DECEMBER 15, 2023

Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Strategically use hashtags to gain visibility Hashtags aren’t dead , as most people want to believe. You have to use social listening to find the most relevant hashtags for your audience.

Social Media 157

Social Media SEO Cost Per Click Media 157

Buffer

NOVEMBER 20, 2018

With the #ThinkVeggiesFirst concept in the bag, Amber and her team then needed to figure out how they could generate awareness of the campaign, and drive traffic to the landing page. Amber says the largest social media success during the campaign came from Facebook ads. “We Building a successful multi-channel marketing campaign.

Campaigns 102

Campaigns Multi-Channel Brand Identity Branding 102

SocialPilot

FEBRUARY 6, 2024

2% 1% Facebook 2% 1.5% The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 57% of marketers use Facebook for influencer marketing Just like Instagram, Facebook is owned by Meta and is another darling among marketers. 1.25% 1% YouTube 3.5% billion times) #instagood (used 1.7

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Webbiquity

APRIL 30, 2020

Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement.

Tools 232

Tools Social Media Social Networks Work Management 232

Act-On

NOVEMBER 7, 2023

Publishing a piece of content and then doing so little with it afterward means you’re missing out on most of the traffic and conversions it could generate. The average Facebook reach is around 6%. Use different hashtags. There’s hope for us all. Re-using your content = improved ROI! We have bad news. Swap images, for example.

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

Convince & Convert

JANUARY 14, 2015

However, if traffic’s been dying down (especially after the recent organic reach debacle ), you may need to revamp your social media marketing strategy (if you have one already) or create a new one with the assistance of an expert or an agency. Today, the organic reach of Facebook page posts has reduced by a drastic 80%–90%.

Social Media 166

Social Media Traffic Media Advertising Agencies 166

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Social media can drive considerable traffic to your blog. Facebook’s diverse user base can cater to a broader audience, making it suitable for various types of blogs.

Social Media 65

Social Media Media Blogger Demographics 65

Convince & Convert

JULY 14, 2021

Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. How to build traffic from Instagram? Still you can get some decent traffic from Instagram if you create interesting updates and invite your followers to click the link in the bio for more info. .

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

We’ve put together some general advice, but if you want platform-specific tips you can jump ahead: Twitter Lead Generation LinkedIn Lead Generation Facebook Lead Generation Reddit Lead Generation Instagram Lead Generation Preparation You always need a plan of action. On Facebook you can hit carefully chosen locations.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Webbiquity

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube. In that order.”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

DAGMAR Marketing

JANUARY 14, 2022

Whether it’s designed to generate more traffic or increase engagement, these ads typically fulfill a goal of a brand. Branded Hashtag Challenge Ads. Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge. What are TikTok Ads? Branded Effects. In-Feed Ads.

Cost Per Thousand 98

Cost Per Thousand Paid Search Agency Cost Per Click Ads 98

Sharpspring

OCTOBER 11, 2021

It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. Monitor specific hashtags journalist are using to find interesting sources: #journorequest. It is easy to keep an eye on these hashtags using a separate column inside a free app called Tweetdeck. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Webbiquity

DECEMBER 6, 2022

Consistently creating posts with punchy copy plus eye-catching imagery and the optimal mix of hashtags isn’t easy, but without the effort, you content will get lost of the deluge of text and graphics shared every day. Facebook is at #3, used by 56% of respondents, followed by Instagram which is used by 44%.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. Facebook undoubtedly has the lion’s share: 2.23 By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

SocialPilot

FEBRUARY 21, 2024

Even though it is not as huge as Facebook, YouTube, and WhatsApp, the platform is more engaging than its counterparts. For instance , a study reports that users on Instagram are likely to comment, like, or share a post 58 times more than users on Facebook. Is there more traffic to your website or app?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Sprout Social

OCTOBER 25, 2022

Website traffic. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. That will give you a rough estimate of how your efforts translated to site traffic.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

SocialPilot

JANUARY 21, 2024

Take The Ritz-Carlton , for example; their prompt and personalized responses to guest queries on their Facebook page are a brilliant display of their digital marketing strategy. Facebook Facebook is a versatile platform that offers a wide range of opportunities for hotels to connect with their audience. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

DECEMBER 2, 2020

Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? How to grow your Facebook audience. There’s been a lot of talk about the ever-changing Facebook algorithm, but it’s still more than possible to get new fans on the network. 15 Facebook post ideas to increase engagement.

Social Media 126

Social Media Media Viral Marketing Demographics 126

Scoop.it

SEPTEMBER 30, 2022

A successful blog captures leads, increases traffic, and fosters a loyal readership. Search using hashtags. If you want to write timely topics on your blog, track hashtags. The most simple hashtag strategy is monitoring social media sites like Facebook, Instagram, Twitter, or LinkedIn. Source: Twitter.

Tips 84

Tips CMS Development Blogger AIO 84

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. And with the Google update that allows you to see TikToks in search results, it can also help drive new traffic to your TikTok account.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Sprout Social

JULY 21, 2022

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. Curate and promote user-generated content via branded hashtags. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Top Rank Marketing

DECEMBER 20, 2023

X/Twitter is only 15-20 minutes, and Facebook is 5-6 hours. Tip: previously it was a best practice to add hashtags on Pinterest, however doing so is no longer needed. Try it out yourself and then check the referral traffic in your particular analytics tool. Pinterest posts however typically have a lifespan of 6 months !

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Optinmonster

JUNE 13, 2022

You can even use a digital prize wheel to drive foot traffic to your physical location. Increasing Traffic. Increasing Traffic. You could encourage visitors to tweet or post about their action with a hashtag that gets collected into a feed. We’ll discuss hashtag feeds more later. Increasing Traffic.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Additionally, leveraging relevant hashtags and engaging with industry influencers can expand your reach and attract new followers.

Social Media 78

Social Media Media Brand Identity Branding 78

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. In fact, a significant portion of traffic that is considered to be ‘direct’ on Google Analytics is from untraceable sources, or other words, dark social.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Sprout Social

APRIL 14, 2021

There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. You can either create the closed captions yourself or let your social platform do the work for you—IGTV, Twitter, Facebook and YouTube all enable automatic closed captions now. Videos with the hashtag #YasClean have garnered over 6.5

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Branded Hashtags – Unlike general hashtags, branded hashtags reflect the brand name, tagline, or motto.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Contently

MARCH 1, 2022

” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Facebook recently released a list of its top 20 most-viewed posts. The aggregating of content is really for traffic, for awareness, reach, and daily news,” Carter explains. It’s a start?” One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Facebook made significant user-focused changes following 2016's fake news fallout and ongoing misuse of data. Data provider Parse.ly

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Valasys

JULY 20, 2020

Some channels, like Facebook and Instagram, offer brands to promote for $1 per day aimed at impressions. Leveraging Referral Traffic. Additional profit for B2B advertisers in social media promotion is its impact on referral traffic. The rise in referral traffic will harness search engine ranking for the brand’s web page.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Scoop.it

NOVEMBER 11, 2021

Harnessing the Power of Hashtags. The beauty of hashtags, which can be embedded across social media posts on a range of platforms but are heavily used in places like Twitter and Instagram, is that they not only help to make content more discoverable but they can also massively boost engagement among your audience.

Curation 85

Curation Efficiency Allocation Generation 85

Adobe Experience Cloud Blog

OCTOBER 30, 2018

By utilizing funnel optimization to convert organic traffic into purchases. For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Choose the Most Engaging #Hashtags. Facebook posts do better without hashtags. Get Your Meme On.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134