Adobe Experience Cloud Blog

FEBRUARY 10, 2020

If someone wants to just run Facebook ads, that’s fine, but people will come to your site, see it, and if there’s no nurturing, it won’t turn into sales,” explains outsourced CMO Erik Huberman. True marketing automation involves predictive analytics , social media marketing, email marketing, lead generation, and more.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ).

Thought Leadership 48

Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media?

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. By using Marketo and especially our revolutionary new Ad Bridge technology, which allows marketers to personalize ads across channels. How will they do this?

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

JANUARY 22, 2020

Video works great for social media and other lead generation channels, but it may not be the best mode for in-depth, technical content pieces for the end of your sales funnel. Facebook and Google will always modify their algorithms and come out with new features. You need to really understand the audience,” Wedren advises. “If

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Try Facebook Lead Ads.

Lead Generation 48

Lead Generation Twitter Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. Marketo’s Engagement Marketing Platform is now connected to Google Analytics. More Data, Less Questions.

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Marketo ROI Adwords Google 48

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Aiming at a general audience. Arguably the most successful piece of branded content of all time, The LEGO Movie introduced the block toy brand to a new generation. Pew Research Center data shows at least 7 in 10 of them use YouTube, Facebook, Snapchat, and Instagram. What if you’re trying to reach America’s young people?

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Adobe Experience Cloud Blog

MARCH 19, 2014

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. Want to know how many new names your campaign generating? When : Tuesday, April 8 th , 8:00am-8:50am.

Marketo 48

Marketo Thought Leadership Paid Search Agency Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 30, 2016

All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. Thought Leader Conference Sessions. And the coup de gras: keynotes from Visa and Facebook. Are you a B2B marketer looking to generate some demand?

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Adobe Experience Cloud Blog

MARCH 25, 2015

Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Different initiatives also involve different goals. My solution—dark posts!

Relevance 48

Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

JULY 16, 2015

Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”). So, what’s the answer? Dark posts. Enter, Dark Posts.

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Adobe Experience Cloud Blog

DECEMBER 12, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But Google, Facebook, and Amazon aren’t untouchable. Google, Facebook, and Amazon are all content generators , and they have all paired ads to that content. Facebook disrupted communication.

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Advertisements Advertising Amazon Mobile Advertising 130

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). In the age of Twitter and Facebook, it's easy to let the channel be the answer. Those that are 'ready' get passed to sales.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MAY 24, 2019

In 2016, SocialFlow observed a 42% drop in organic Facebook posts over a three-month period. But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn? But how exactly should you invest your money so your company can truly make an impact on Facebook, Twitter, and LinkedIn?

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. . Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. Matt Heinz. Neal Schaffer.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

APRIL 25, 2017

The day kicked off with breakout sessions, progressed to an awesome keynote led by the Marketo CMO, Chandar Pattabhiram with a multitude of awesome guests (including Queen Latifah ), and ended with more awesome breakout sessions. Let’s take a look at some of the highlights. Educating the Future of Marketing. The Queen Takes The Stage.

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 This begs the question, “Is it even open to us?”

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 3, 2016

What they do respond to, however, is authentic content generated by your most valuable asset —your customers! User-generated content (UGC) is essentially any content related to your brand that is voluntarily produced by your customers. Here are three ways that you can use user-generated content to grow your business: 1.

User-Generated Content 48

User-Generated Content Generation Peer-to-peer Business 48

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

OCTOBER 30, 2018

For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

AUGUST 11, 2017

Content curation provides a direct path to thought leadership for brands and individuals. As you curate and share high-quality content , you’ll generate awareness and gain credibility. I’d finish reading an interesting article, then head to Twitter, LinkedIn or Facebook and share it. Content Curation Best Practices.

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Curation Tools B2B Thought Leadership Thought Leadership 134

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1. Content Creation.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

JANUARY 26, 2018

If you run paid advertisements on Facebook or are thinking about doing so, then you may have read about the various statistics that are measured, which show the performance of your campaigns. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours.

Relevance 134

Relevance Cost Per Click Classified Ads CPC 134

Adobe Experience Cloud Blog

MAY 4, 2017

AI applications exist as a part of products as well, for example, Facebook’s ability to recognize the faces of your friends from their pictures is powered by AI technology, as are Amazon.com’s exceptionally effective targeted ads. B2B marketing—and demand generation more generally—is quickly catching on to the AI trend.

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

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Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

JULY 30, 2018

In 2014, Facebook bought Oculus Rift, the then up-and-coming virtual reality hardware and software company , for a staggering $2 billion. With your friends at your side, wield swords, take selfies, then settle down, and play a game of cards in a more intimate, computer-generated setting. Or so the urban legend goes.

Planning 92

Planning Storytelling Paid Search Agency Thought Leadership 92

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Here are some of the most engaged-with Facebook posts from our surveyed healthcare institutions over a 30-day period. Use Images. Social Media'

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

APRIL 24, 2018

More mediocre content will not stand out in the din of content marketing, and no AI program can generate the kind of new, creative, innovative ideas that will get your brand noticed. If you want to experiment with AI and see the impact it can have on your marketing, look no further than Facebook Ads. Any use cases I missed?

Marketing AI 134

Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership? The top three tactics that contributed to this success? Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MARCH 30, 2017

While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness. Not just any content will do the trick.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

JULY 29, 2016

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. What is an offline conversion event?

Lead Ranking 48

Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. Josh Turner ’s Connect: The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales. Shana Hyder ’s The Zen of Social Media Marketing : An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Adobe Experience Cloud Blog

JULY 13, 2018

Feature the products or services that generate the majority of your revenue on your homepage and make them easy to find. This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email. Artificial Intelligence and Machine Learning.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

AUGUST 21, 2017

The chart below shows the mean and highest conversion rates for lead generating landing pages in 10 different industries. While most users already know that landing page improvements boost ROI, did you know that they also impact how AdWords and Facebook Ads themselves treat you? Source: Unbounce’s Conversion Benchmark Report.

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ROI Lead Scoring Lead Ranking Landing Pages 134

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. But maybe that’s just me. Not so much.”.

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Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

Adobe Experience Cloud Blog

MAY 16, 2018

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. Closing Thoughts—Use What is Known, Grow into What is New. .” “Hyper-connectivity.” Start with your audience.

Planning 134

Planning Multi-Channel Marketing & Strategy Thought Leadership 134