Marketing Insider Group

JANUARY 7, 2014

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. I don’t disagree with what may become more important for marketers in 2014. What do you think?

Forrester 100

Forrester Advertising Agencies Internet Marketing Mobile Marketing 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

JULY 23, 2013

The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. CMOs need to become effective business leaders. Not party-planners or advertising order-takers. Obsess over customers.

CMO 100

CMO Peer-to-peer Forrester Mobile Advertising 100

SpotMe Blog

JUNE 13, 2023

And many of them use our fully compliant life science event platform and mobile event app to help pharma companies manage engaging HCP events. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. And with 10+ languages and industry-specific event knowledge, working together is a breeze.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Lead Forensics

APRIL 16, 2024

According to a study by Forrester, companies that leverage AI for lead generation experience a 70% increase in qualified leads , translating to more time spent closing deals and less time spent chasing dead ends. Hearsay Cloud: Provides AI-powered coaching specifically for sales reps using mobile devices.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Facebook—which accounts for a huge portion of mobile traffic—has said it will be “ all video ” in five years. Can you guess what year this lede is from?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers. As the importance of video rises, so does the importance of mobile.

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

SmartBug Media

NOVEMBER 11, 2019

You can run paid social ads on Facebook, Twitter, LinkedIn, Instagram, and even Pinterest. Most internet users are on Facebook, so around 84 percent of marketers choose to use this platform to drive traffic and acquire leads. One of my favorites for lead generation is Facebook Lead Ads. Optimize Your Site for Local SEO.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Content Standard

DECEMBER 9, 2020

As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery. billion in annual revenue, more than Facebook’s entire take for that year.

Advertising Agencies 95

Advertising Agencies Work Management Paid Search Agency Marketing Management 95

ClickZ

JANUARY 22, 2020

In its first ever Marketing Automation Technology Forecast, Forrester had also predicted that the global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. The tool is an effective personalization device that can be used across various channels like email, video, and mobile.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. A study by Social@Oglivy in 2016 found that Facebook Pages with more than 500,000 likes are seeing less than one percent in organic reach. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Convince & Convert

DECEMBER 9, 2010

However, research from Forrester, Inc. Companies almost invariably fire out their Facebook status updates during the workday. However, research from ExactTarget and CoTweet (disclosure: both are clients) found that 65% of Facebook users do not log-in during the workday, but rather at night and on weekends. Death to Averages.

Mobile Marketing 115

Mobile Marketing Forrester Case Studies Social Media 115

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.

B2B Marketing 100

B2B Marketing Planning Branding Brand Identity 100

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Kerry Cunningham, former Forrester Analyst and Senior Principal, Product Marketing, 6sense. Joseph Zappa.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

Marketing Insider Group

AUGUST 23, 2012

And so Kimberly McCabe from Sitecore found me on LinkedIn and offered to send me a report they commissioned with Forrester on Multi-channel Marketing. And that is why Forrester called their report “The Multi-channel Maturity Mandate.” While it is registration-required, I will provide a nice summary here for all of you.

Multi-Channel 100

Multi-Channel Advertising Channels Peer-to-peer Forrester 100

Martech Advisor

OCTOBER 15, 2019

According to a recent Facebook survey , one in five U.S. Here’s how: Customize Ads for Mobile, Shopper Preferences. Holiday shoppers increasingly like to make purchases on mobile , but if ads – or the landing pages they drive to – are not mobile-friendly, you can say goodbye to those conversions.

Marketing AI 61

Marketing AI Purchase Paid Search Agency Mobile Advertising 61

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. 27% of the customers used voice search on their mobile devices in 2018. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Marketing Insider Group

AUGUST 6, 2013

With all the changes in the content and consumer landscape brought on by digital, social and mobile technology, you would think that innovation in marketing is a foregone conclusion. Those are the findings of a recent Forrester report, covered by MediaPost. Why does marketing innovation fail? Photo Source.

Planning 100

Planning Budget Programs Marketing Budget Creation Marketing Budget 100

KoMarketing Associates

OCTOBER 22, 2012

Facebook now gives you the ability to target your timeline to specific users. Mobile Keywords are Different. Michael Dorausch had a great point about mobile traffic when he said, “not every search is suited for mobile”. It also seems Bing is trying to do big things in the mobile space. Alison Zarella.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

MAY 21, 2013

They’re using search engines but they’re also on social media and mobile apps, and they’re spending time in communities and places that interest them. Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. Are they only searching in Google?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Martech Advisor

DECEMBER 20, 2019

Affle is a mobile marketing platform that leverages blockchain data for in-app ads, consumer-targeted advertising, and fraud detection. This will improve mobile e-commerce experiences, in addition to its web-based applications. Learn More: The Future of Blockchain In the Light of Facebook Libra Developments.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Vidyard

AUGUST 28, 2017

The major social media and messaging platforms from Facebook to WhatsApp have all launched business support options in anticipation of this shift. Because it’s easy: they already spend much of their time on mobile and they can get help without leaving these apps. Customers Want Faster Support. Customers Demand Better Experiences.

Service 61

Service Trends Paid Search Agency Gartner 61

Leadspace

FEBRUARY 19, 2018

Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Optimize your site for mobile speed.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). James McQuivey of Forrester Research. YouTube ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Buzz Marketing for Technology

APRIL 25, 2013

In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. It’s meant to prepare you for changes that are occurring and give you what you need to succeed in this new era.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Hubspot

JULY 19, 2011

Christine recently published a mobile marketig white paper which we asked her to summarize below. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. Trend 1 - Mobile Advertising Spend is on the Rise. According to Forrester, mobile advertising in the U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

The Effective Marketer

MAY 3, 2011

Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Mobile technologies were also a clear trend for 2011, having the majority of marketers saying they are planning on using or increasing the use of mobile marketing technology.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Oktopost

JANUARY 5, 2021

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. billion people that make up the world’s population, 67% of these are unique mobile phone users, 60% are internet users, and 53%, or 4.14 Be it a retweet, a Facebook like, or a comment on LinkedIn, for example.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. Kathy joined Forrester VP-Principal Analyst Laura Ramos in presenting the results of their latest survey of more than a hundred senior B2B Marketers.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Advertising Agencies 100

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

JULY 7, 2014

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. Top ranked by Forrester, Unified has a true end-to-end solution for social marketers. Addvocate makes it happen.

Startups 168

Startups Paid Search Agency Work Management Marketing Management 168

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

FEBRUARY 5, 2024

Backlinko) 30% of mobile searches are related to a specific location. SEO Tribunal) 72% of desktop/tablet users and 67% of mobile users prefer ads tailored to their location. Think With Google) 88% of mobile searches for local businesses result in a visit to the store within a week. SmartInsights) Leading marketers are 1.6

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). And furthermore the path is unique to each company.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100