Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Best Time to Post on Facebook. billion monthly active users , Facebook is king of social media. This leads brands to be more strategic with what time of the day they post to Facebook. Jump to Twitter.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Also, perhaps your potential Mass Influencers aren’t already fans of yours on Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Martech Advisor

DECEMBER 16, 2019

There are some instances where product users know that a specific feature would drastically improve the product/user experience, but can’t put a finger on it. Send out push notifications frequently to entice users to take on new quests, i.e., to explore different product features. Example of a Personalized Video. Eureka or Aha!

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! Facebook Ads. And they’re right. LinkedIn Sponsored Updates.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. This story comes to us from Jeff Ernst's Forrester blog. Facebook Launches New & Improved Recommendations Plugin for Websites. As usual, Facebook changed something this week. We couldn't agree more! Check out the full story here.

Top of Funnel 28

Top of Funnel B2B Marketing Planning Forrester 28

Hubspot

JULY 20, 2011

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals. Mashable ( Subscribe via RSS | Subscribe via Email ): Mashable is your go-to website for social media news and tips.

RSS 28

RSS Marketing Websites Emarketing Forrester 28

Paul Gillin

DECEMBER 1, 2010

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Forrester Research now predicts that smart phones will be the dominant Internet access device in the US within three years. Loading up on features quickly reaches the point of diminishing returns.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Sessions start October 5. That would be two strategies, not one.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Top SMX West Tips. It’ll also show you which pages are getting traffic from which keywords. ** Tip Alert **. Fetch as Googlebot.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. Other tips included: keeping landing pages simple, paying attention to context and looking beyond the page, and completing regular testing and analysis.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Moz

DECEMBER 16, 2019

I even drafted a sewing pattern once that was featured in a crafting magazine. Today, I’m offering my six best marketing tips for craft retailers for a more successful and profitable 2020. But with a little more attention and intention, these six tips can craft even greater success for your business: 1.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

Webbiquity

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. Twitter Tips, Tactics and Techniques. 10 Twitter Features You Might Be Missing by GigaOM.

Twitter 100

Twitter Tactics Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. applications like Facebook, Twitter, Skype, etc. That way employees can take advantage of the benefits of these powerful platforms, while risky or counterproductive features can be selectively blocked!

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

OCTOBER 9, 2014

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. What should you be featuring in your image ads? But how do you know what content to feature in your ads? Increase brand recall (and thus increase branded searches).

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Convince & Convert

FEBRUARY 7, 2017

Today, brands are no longer relying on Facebook alone to promote their products and services. Instagram has announced the addition of a new feature on its platform: business profiles. Log into your Facebook account within the app, but make sure you have the admin rights of that Facebook page.

eCommerce 147

eCommerce Emarketing Mobile Advertising Paid Search Agency 147

Sprout Social

APRIL 6, 2021

Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. — Forrester (@forrester) November 29, 2020. Types of lead generation ads are also available for Facebook and Instagram as well.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

Hubspot

JULY 24, 2015

Download more awesome 'About Us' page examples here, and get tips for making yours great, too. Including the founders' names in the header of the website and featuring the photos of them on the 'About Us' page drives home the point that Nathan and Katie are a "couple that loves to create." One minute of video is worth 1.8

Examples 28

Examples Lead Ranking Lead Scoring Paid Search Agency 28

Adobe Experience Cloud Blog

MARCH 17, 2017

Typically, the first time you attend (or when you’re simply very new to Marketo), you’re learning lots of how-tos and tips and tricks. For example, leaders from Gartner, IDC, SiriusDecisions, and Forrester are speaking this year. Each Summit, Marketo introduces the latest and greatest new features to their platform.

Marketing Automation Services 118

Marketing Automation Services Work Management Marketing Management Advertising Agencies 118

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. Video can demonstrate different features and capabilities; it can also recap meetings and walk through sales proposals. Consider creating series-based content to consistently educate your audience, featuring your own employees.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Content Marketing Institute

MAY 28, 2018

Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson To use the predictive analytics feature, create your data set first. TIP: Built-in social media analytics also generate descriptive models.

Lead Ranking 105

Lead Ranking Social Media Tools Lead Scoring 105

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Video can demonstrate different features and capabilities; it can also recap meetings and walk through sales proposals. It’s one of the most flexible tools in your arsenal.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

QuanticMind

SEPTEMBER 28, 2016

As QuanticMind continues its journey into the latest digital advertising trends at SMX East 2016, we invite you to check out the tips, tricks and insights we’ve gleaned from a variety of paid search and social panels. Tactical SEM tips from “Perfect Your SEM Testing: How & Why to Evaluate Everything”. Consider prepositions.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's Tip. Rebel Brown's Tip. Brian Carroll's Tip. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 13, 2010

Visualizing Facebook. Facebook celebrated its 6 th birthday this year and with over 400 million users, you’d think it was their 60 th. It’s important marketers pay close attention to how far Facebook has gone these last six years and where it is even still heading. Buzz coming in last. Who Participates Online.

B2B Marketing 48

B2B Marketing B2B RSS Marketo 48

Buzz Marketing for Technology

JUNE 27, 2008

In the meantime, for tips on managing these new employees and spanning the gaps between them and the Baby Boomers, check out our collection of articles on managing multiple generations in todays workforce. Why Microsoft Should Bring Facebook-like Look to SharePoint. FEATURED SPONSORS. ); SPONSORED LINKS. leading thinkers.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Single Grain

JUNE 30, 2022

We'll also share some tips on hiring the best agency to run effective ad campaigns for your business. Programmatic advertising offers advanced tracking features that let you see the number of conversions and the category and value of each conversion. Dive Deeper: Tips for Creating a Data-Driven B2B Customer Journey Map.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Outgrow

FEBRUARY 22, 2022

Product pages are a must to showcase the features of your product. Here, we share a bunch of informational blogs, podcast episodes, and marketing tips. . Videos and images work on Instagram and Tik Tok, texts work on Twitter and Linkedin, and a mix of both works on Facebook. Product Pages . Social Media.

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Facebook Insights. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? Special Tips.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. Could Facebook become a Lead Nurturing platform? But Facebook? Best of B2B Marketing. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40