KoMarketing Associates

JANUARY 29, 2019

More times than not, when a client comes to us looking for help with their B2B content marketing strategy , we notice the strategy itself is either very new, or it exists with a lack of focus (both SEO and target audiences). Here are five quick tips to take your B2B content marketing strategy beyond the educational phase: 1.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Leads sent to nurture : Number of cold leads you engaged and added to your nurture program.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. However, there is confusion among marketers concerning what it means and how to do it effectively. What is account-based marketing? Why is it important for sales and marketing? How to track the results of ABM?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 86

Sales Management ROI Planning Work Management 86

Parse.ly

JUNE 11, 2020

If you want to maximize the reach of your content marketing efforts, you need to diversify those efforts to make sure you’re hitting all the right angles. Well, you need to have a working knowledge of owned, earned, and paid media — three different types of media that can boost your content marketing efforts in unique ways.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. 20 email marketing campaigns that you can learn from Evernote offer email This email from Evernote was received 3 days after they introduced the 40% discount offer for new users.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

Tiecas

MAY 17, 2024

Tip: Involve your sales team early in the planning process. Plant Managers: Focused on efficiency, productivity gains, and cost savings. Operations Managers: Interested in streamlining processes, reducing downtime, and improving safety. This forms the basis of your website’s messaging and content strategy.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. Why organic social media still matters.

Social Media 96

Social Media Organization Webinar Metrics Paid Social Agency 96

Circle Studio

JANUARY 30, 2020

Many B2B companies are already leveraging webinars as part of their content marketing and thought leadership efforts. As with any marketing tactic, a successful and effective B2B webinar is ultimately a byproduct of proper planning and execution. This is especially true of webinars. Plan, plan, plan.

Webinar Metrics 96

Webinar Metrics Tips Contingency Planning B2B 96

Sprout Social

FEBRUARY 17, 2022

Social media. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging.

Template 127

Template Email Marketing Blast Campaigns Planning 127

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Lead generation isn’t a “one size fits all” process. Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

SmartBug Media

JANUARY 18, 2021

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

Metadata

FEBRUARY 6, 2023

Advertising legend David Ogilvy said, “On average, five times as many people read the headline as read the body copy. Ads have changed since then, and he certainly didn’t have the digital revolution in mind. But his message still applies: ads need to capture attention, and people decide quickly if they want to read them or not.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

Advertising Agencies 106

Advertising Agencies Paid Search Agency Social Media Ad Agencies 106

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 83

Landing Pages Best Practices Eye-Tracking Pricing 83

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Refresh Evergreen Content Because our pillar articles are useful to the target audience and attract a lot of traffic, we make sure to regularly update them.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

BenchmarkONE

OCTOBER 15, 2020

As content has evolved, so has the way we measure the return on investment that we get from it. Back in the early days of content marketing , it wasn’t uncommon for companies to have a set-it-and-forget-it attitude about the pieces that they published. Are you seeing growth in social media followers and engagement ?

ROI 79

ROI Top of Funnel Content Marketing Marketing Analytics Tools 79

Valasys

JULY 31, 2023

In today’s cutthroat business landscape, lead generation has become the beating heart of every successful marketing strategy. Imagine scrolling through your social media feed when suddenly, an ad pops up that speaks directly to your needs and interests. Congratulations! And fear not, we won’t leave you hanging.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

BenchmarkONE

JANUARY 26, 2021

The end of a year — and the start of a new one — always puts sales top of mind. It’s the best time to think about which tactics have been a big win for you and what sorts of things you might want to add to your repertoire moving forward. 2020 was rough, and many small businesses didn’t meet their sales and marketing goals.

Lead Scoring 74

Lead Scoring Lead Ranking Generation Marketing Automation Services 74

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s the outcome of all kinds of marketing activities working together. Not just paid ads or ABM. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. Paid Media.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Optinmonster

FEBRUARY 17, 2021

You can create your own strategy by attracting people to your website, webinars, and social media accounts. With OptinMonster, you can easily create eye-catching popups and other lead generation forms with a drag and drop builder. Are you using guest blogging and influencer marketing to get more SaaS leads?

Paid Content 83

Paid Content Lead Ranking Lead Scoring Leads 83

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. This is a huge win for performance management. Combined, these dashboards give you a bird’s-eye view of 12 valuable metrics, as discussed below.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Sana Commerce

MAY 17, 2023

For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. In fact, in 2022, the global estimated spend on paid advertising hit $441 billion dollars. Get buyers to your site using search. Watch our 45-min webinar for all you need to know.

Paid Content 52

Paid Content SEO B2B Lead Ranking 52

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. Read more: How Omnichannel Reputation Management Assists in B2B Branding. Read more: How to Assimilate Competitive benchmarking in Social Media.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Unbounce

FEBRUARY 7, 2019

But optimizing a web page for search engines requires more content, more links, more calls to action. More content = more distractions. So a question arises: Is it even possible to create a compelling—and high-converting—landing page that also ranks well in search engines? In this guide, you’ll learn how it’s done.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring SEO 145

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. Takeaway: Planning the work and working the plan is the demand gen marketer’s secret to success. Takeaway: What are the other 44% of you up to, B2B marketers?

Stats 59

Stats Webinar Metrics Demand Top of Funnel 59

Only B2B

DECEMBER 27, 2017

18 Best 2018 B2B Lead Generation Strategies For Marketers. Well if you have not until now then you should probably know that when it comes to B2B lead Generation, 2018 is going to become the lifeblood of modern sales process. Increase the frequency of publishing the content. Focus those social media that work.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

LeadSquared

OCTOBER 26, 2017

We have already covered the different types of Facebook ads that you can create. Yet, there is one ad type that deserves special mention. I am talking about Facebook Lead Ads. Rolled out almost 2 years ago, lead ads have created quite a stir in paid advertising. What is Facebook Lead Ads?

Facebook 52

Facebook Paid Search Agency Ads Leads 52

Unbounce

MARCH 2, 2020

And SaaS marketers are getting better at all of the above in 2020. Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…. The Big Problem: SaaS Marketers Are Converting Less. Get hyped—it’s coming soon to a marketing inbox near you.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145