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How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. Eye tracking Facial expression analysis Galvanic skin response (GSR).

SERP 66
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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. And as for clicks?

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. This means that nine pages out of 10 are likely not to receive any organic traffic at all — food for thought. Ninety bloody percent!

SERP 74
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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

See below a sample keyword map: . Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. From here, check Google Analytics to see what conversion funnels are not being tracked, and ensure that new goals are created for them. Why is this important?

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A guide to setting up your very own search intent projects

Moz

Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords from a high-level, you’re not getting the full story. You might already know which features you want to target, the ones you want to keep an eye on, or questions you want to answer.

Intent 54
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Always ask to see samples from the writing team. The study also revealed that 59% of respondents were frustrated by not having actionable insights or reliable tracking methods to determine the efficacy of their content marketing strategy. Each piece of content will be tracked and measured. This brings up the next point.

SEO 111
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How to Make Content Optimization a Regular Part of Your Content Strategy

Content Standard

What catches my audience’s eye? Some platforms, like email for instance, may also offer you additional content marketing tools to examine these elements, like click tracking that tells you if users were more attracted to clicking on images rather than hyperlinks in an email. The question becomes how to organize all of them.