Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Social media traffic is also difficult to understand in Google Analytics. Talk to an expert. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Buffer

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service. What is UGC?

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. This short-sighted approach neglects high-value opportunities like retention marketing. To improve the effectiveness of your marketing efforts, consider fostering customer loyalty with a renewed retention strategy. table of contents].

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

MKT1

SEPTEMBER 28, 2022

I usually start newsletters saying something like “here’s the marketing problem you are facing and here’s a great solution” This is not one of those newsletters. I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case).

Distribution 52

Distribution Top of Funnel Work Management Content 52

Unbounce

MARCH 2, 2020

And SaaS marketers are getting better at all of the above in 2020. Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…. Full disclaimer: I know this is a relatively small sample size. It’s no easy task. But it is possible.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. It’s not easy to fool a search engine algorithm in 2021.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Adobe Experience Cloud Blog

JANUARY 11, 2017

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. There are many reasons to consider hiring a digital marketing agency.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 48

Parse.ly

APRIL 6, 2020

Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

JANUARY 16, 2023

The “father of advertising” is right. And who can forget this classic ad for Rolls Royce from David Ogilvy? A master of soft-sell ads, David Ogilvy had once shared, “The headlines which work best are those which promise the reader a benefit.” s advertising strategy is a masterclass in DTC selling. David Ogilvy.

Copywriting 52

Copywriting Curation Branding Brand Identity 52

Content Standard

MARCH 7, 2023

Search engines are one of the rare online tools that appeal to virtually all demographics, and they’re firmly cemented into our digitally connected culture. So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions. Not to mention paid search ads.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Convert

APRIL 12, 2021

You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. However, there may be some discrepancies caused by the tool and how it measures or tracks your data. Another time, my marketing blog started ranking for a TV company’s brand name and the same thing happened.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Convert

APRIL 4, 2022

Although we’ve overcome considerable hurdles in quality assurance, many organizations continue to undervalue it. However, QA testers ensure that attention is paid to quality. A second pair of eyes on A/B testing and its design can uncover unexpected flaws. Track patterns and QA your test elements (for those devices) accordingly.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. LinkedIn analytics tools help you keep track of those metrics and understand the effectiveness of your strategy.

Linkedin 103

Linkedin Analytics Budget Programs Top of Funnel 103

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Local SEO vs. National SEO. +

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Sprout Social

JANUARY 20, 2022

Social media campaigns are never as simple as they seem. That’s because any given marketing push involves so many moving pieces. But according to our own data , businesses at large still struggle to organize and execute any given campaign. 5 steps to creating a social media campaign from scratch. The good news?

Social Media 129

Social Media Planning Campaigns Effectiveness 129

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. LinkedIn analytics tools help you keep track of those metrics and understand the effectiveness of your strategy.

Linkedin 72

Linkedin Analytics Budget Programs Top of Funnel 72

SpotMe Blog

JUNE 29, 2023

Pharma marketing is complex. Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Goodish Agency

MARCH 18, 2021

So, you want to know about the go-to-market strategies of 2021? To have the power to affect long-term changes in global markets as you sit at your desk watching it all unfold, from your bird’s eye view, as the pieces fall neatly into place, just as you envisioned. TABLE OF CONTENTS. Why do you think that is?

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Hubspot

JULY 21, 2015

On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. Your new website should be live and fully functional - but blocked from search engines for the time being. Break it down by channels like organic, referral, direct, etc.

Paid Social Agency 28

Paid Social Agency Paid Search Agency Process SEO 28

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Managing various different networks at the same time can be challenging and that’s where social media management tools come in handy.

Enterprise Management 96

Enterprise Management Social Media Work Management Marketing Management 96

DiscoverOrg

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. Rolls eyes.] MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Last years happenings combined with this year’s emerging trends have left marketers with a sense of analysis paralysis. Sample Social Media Goals for 2019.

Social Media 112

Social Media Social Marketing Marketing & Strategy Marketing Strategy 112

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. The question is: how do you come out on top? The Pet Rock.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Unbounce

JUNE 29, 2021

When you click, you’re expecting the content to match your interests and browsing habits. It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. Table of Contents. What Is A Landing Page?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. There is a free and paid version of GA (the latter is called Analytics 360). Add the name, URL, and industry of the website you want to track.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Single Grain

AUGUST 1, 2019

Julian Castro once said: “We know that in our free market economy some will prosper more than others.” You need a great product, great distribution and great marketing – not to mention all the human elements like persistence, belief in the idea and hiring the right people. The question is: how do you come out on top? The Pet Rock.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Hubspot

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Marketing campaigns can do the same for your business. Advertising is a component of marketing.

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Webbiquity

FEBRUARY 2, 2017

form of digital marketing, there’s no shortage of marketing technology innovation in this area. Email marketers are challenged not only to make their messages stand out in that deluge, but also to provide relevant, actionable information to targeted recipients. Sample review: “Ever forget to follow up with a contact?

Marketing Automation Services 100

Marketing Automation Services Email Marketing Enterprise Management Tools 100

ClearVoice

MARCH 26, 2021

What is a content gap analysis? A content gap analysis is a process used by marketers to identify “gaps” between popular search queries on a given topic and the content that is currently available online. But first, content producers, we need to talk. But first, content producers, we need to talk.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SmartBug Media

APRIL 19, 2022

Does the page look visually appealing and organized? Here are some examples to consider: For pages receiving organic traffic, compare page titles and meta descriptions with page copy to ensure search results are setting the right expectations for what’s actually on the page. Note: Some would say you should ungate your content.

Practices 98

Practices Best Practices Work Management Marketing Management 98

Oktopost

JUNE 9, 2020

Table of Contents. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy. Why Employee Advocacy Matters for B2B.

Sales Management 145

Sales Management Practices Best Practices B2B 145

Oktopost

SEPTEMBER 16, 2019

What is the defining challenge of marketing in the current era of digital commerce? Cutting through the noise and confusion of an oversaturated media landscape to deliver your message to the people who truly need to see it. . Then you market directly to them in an individualized way. What is ABM?

Account Based Marketing 107

Account Based Marketing Examples ABM Mobile Advertising 107

Sprout Social

JUNE 20, 2019

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce. Competitor analysis tools for content.

Analysis 101

Analysis Budget Programs Tools Ad Frequency 101