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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

Digital transformation went from a slow and steady walk to a 100-yard sprint for a lot of companies, e-commerce skyrocketed, search engines flooded with information overload—not to mention that our lives were all affected and we began to think a little differently. Build an all-inclusive inbound marketing engine.

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4 ways to advance your agency with your social media strategy

Sprout Social

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . What do you do better than everyone else?

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Brand awareness: A marketer’s guide

Liveintent

Brand awareness should be a top priority for marketers. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. That’s part of why marketers across the globe say building brand awareness is their top marketing objective this year.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By 2010, YouTube was generating more than two billion views each day.

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7 Strategies for Monitoring Your Competitors

Convince & Convert

Want to be recognized for your outstanding content? From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Research Their Most Shared Content.

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Top seven chatbot platforms and tools available

ClickZ

to cater to post-sales queries, help customers track their orders, and more. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. It lets local teams customize bots to local markets. Plus, it gives custom KPI-driven goal tracking. Allows you to acquire leads from comments on Facebook.

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Five Best Practices of Instagram Ads for B2B Companies

Webbiquity

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.