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AI in marketing: Examples to help your team today

Martech

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Enhanced targeting. Increased ROI.

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These Are the Only SEO Audit Tools You’ll Ever Need

Marketing Insider Group

Instead, it’s an ongoing process that involves developing a strategy, generating content, and conducting SEO audits to evaluate content performance and how you stack up against the competition. A quick Google search for SEO auditing tools will show you 1.3 million results and dozens of tools that all seem to have similar offerings.

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Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

Martech

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year.

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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The Ultimate List of Content Amplification Tools

Marketing Insider Group

It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. The process of amplification can be cumbersome, but technology tools enable you to streamline it. No matter how you amplify, you’ll need effective tools. Quick Takeaways.

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Email automation tools for the savvy marketer

Martech

Generative AI makes it easier for organizations to create a lot of email in a short amount of time. MarTech contributor Kath Pay showcased poor examples of AI-generated cold emails , and by now most of us have examples of our own. As a marketing team, you need tools to help. Drip campaigns. Abandoned cart emails.

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User-generated content from Catch+Release fuels success for cybersecurity firm F5

Martech

What we do is give our customers tools and technologies to build and deploy more secure applications.” ” Licensing and developing user-generated content How does Catch+Release differ from other well-known suppliers of image and video content like Shutterstock, Getty Images and Adobe? .” ” Get MarTech!