Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

MAY 9, 2011

This could be a good stepping stone for a promising young Marketing Coordinator, for example. This will save everyone (especially the Marketing Manager) a lot of time and avoid headaches down the road. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. That’s great, but what does it have to do with search marketing?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

The Effective Marketer

JANUARY 25, 2009

From a marketing perspective, the principle still holds true and you will certainly be able to recognize in your organization all those different meeting types and should be able to prepare beforehand and run them according to their individual characteristics. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

The Zappos story about blue suede shoes stuck in my mind as a great example of social media, six degrees of separation, and pure luck The best of these events for me is actually the networking portion. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 When I was invited to be the special guest on HubSpotTV on Nov.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

The Effective Marketer

JUNE 23, 2009

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more. You can follow any responses to this entry through the RSS 2.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

markempa

AUGUST 17, 2007

To help you get started, I’ve put together a simple spreadsheet (with example data). What can you do online? Be sure to give your audience a way to subscribe to get updates either via RSS or via email. Begin by developing a catalog (think library) of all of your lead nurturing content. But trust me its worth it.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

MARCH 31, 2011

Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages. Update your email marketing strategies – Targeted email marketing is still a B2B favorite.

Press 48

Press B2B Marketing Tips B2B 48

The Effective Marketer

JUNE 21, 2009

You can follow any responses to this entry through the RSS 2.0 3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. There are several free online courses and resources on the web you can use to learn more about it.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0 Only then will you be able to really make a good decision. Please share! Like Be the first to like this post.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

JUNE 13, 2007

See the above mind map for examples) 2. RSS feeds & via email Don’t try to do everything at once. There are three basic steps if you want start using trigger events: 1. Review 10 - 15 recent sales "wins" and look at what business pains or events were present.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For example, our first event had just 85 live attendees but 14-months later that same event has tracked over 1500 unique archive attendees.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

FEBRUARY 19, 2010

But that only helps if you’re online and “in the flow.&# You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Great example right from his blog [link] [link] Mike Ellis RT @ginidietrich: Does your blog offer enough voices asks @jaybaer? You would be entirely wrong. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Page views are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. I once calculated time spent blogging vs. number of RSS subscribers. This way, you're not just looking at how many are listening to you, but how many are listening and find your stuff valuable.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Online Marketing Institute

DECEMBER 23, 2010

A good example of this approach is 360i , an award-winning digital marketing agency. Tapping the deep expertise of its team, 360i keeps its Facebook Page updated with industry insights on topics that matter to the brand marketing audience, such as how businesses are taking advantage of Google Places or new trends with Foursquare.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 3, 2010

Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement. I am learning a ton and more importantly applying it.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

SEPTEMBER 9, 2018

From there, podcatchers (think podcast directories) pick up and syndicate your podcasts for free via RSS feeds. You can also pitch yourself as a guest on existing podcasts (public relations) or buy your way in via advertising networks. Kent Lewis is the president and founder of Anvil Media.

Marketing Budget 52

Marketing Budget Work Management Ad Frequency Webinar Metrics 52

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. Mike drives a cab for Banff Taxi Taxi, and to stand out from the rest of the drivers, he produces an online and offline guide to the local hotspots. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Effective Marketer

OCTOBER 13, 2010

My biggest disappointed was that the author used mostly well known examples to illustrate his points. JetBlue, Domino’s, United Airlines, Zappos, and others are cases that we marketers already know. You can follow any responses to this entry through the RSS 2.0 We’ll see. Like Be the first to like this post.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

The Effective Marketer

JULY 5, 2009

This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. On this blog, for example, there are 20 distinct share/subscribe buttons on each post. Here’s a quick example.

Tactics 40

Tactics PR Buzz Planning 40