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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The good, the bad and everything in between.

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Video Marketing Best Practices

SmartBug Media

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

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10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. feature=mhee.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

For example, if you’re trying to run a referral program and most of your customers or followers are using TikTok, then short-form content is the way forward. However, YouTube or LinkedIn users prefer slightly longer form content. RSS feeds offer an easy way to stay updated with every piece of content a site has published.

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How to optimize your content publication process in Scoop.it

Scoop.it

Let’s take the example of a marketing software company. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Here’s an example. You can add: RSS feeds. Videos from a YouTube channel. Detailed segmentation.

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7 Content Marketing Tasks to Automate Right Now

Content Marketing Institute

It helps craft personalized cold emails and integrates with your LinkedIn account to send follow-up emails. You also need to set up your RSS feed. If you need help with RSS, read this guide. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Cost: Free.

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The complete guide to online social listening

Sprout Social

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Online social listening on YouTube starts with your brand name. What is online social listening?

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