The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. If the landing page experience is designated “below average,” there’s room for improvement.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

Unbounce

MARCH 10, 2022

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Tools for Improving Your PPC Workflow. Even better? AdEspresso. QuickMail.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

FunnelEnvy

FEBRUARY 5, 2024

From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is PPC? PPC is a digital advertising model that drives paid website traffic. Funnel Envy can help.

Paid Content 62

Paid Content PPC Traffic SEO 62

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 254

Paid Content Personalization Lead Ranking Marketing Analytics Tools 254

Unbounce

APRIL 15, 2021

And that’s why it’s never been more important to ask yourself this question: “What’s a good, bad, or average conversion rate for my landing pages?”. How do your pages stack up against the competition? In other words, ensuring the readability of your pages is key for some marketers, and relatively unimportant for others.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Navigate the Channel

MAY 26, 2021

One of the most overlooked strategies for commercial contractors is landing pages. Keep reading to learn the best commercial contractor landing page strategy. You can also create specific landing pages with a purpose. Step One: Build Your Landing Pages with Quality Content.

Landing Pages 65

Landing Pages Word of Mouth Marketing & Strategy Best Practices 65

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Lean on Landing Pages. Heartwarming, right?

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Stevens & Tate

APRIL 21, 2020

PPC (pay-per-click) optimization is an often underlooked marketing strategy that can be incredibly beneficial to your overall marketing efforts. However, PPC advertising is actually quite cost-effective. This is because PPC optimization works by allowing you to bid on specific keywords. Create Effective Landing Pages.

PPC 69

PPC Marketing Budget Optimization Marketing & Strategy 69

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

Marketing Insider Group

AUGUST 19, 2020

It seems impossible to discuss present-day martech without mentioning personalization. Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. Not all personalized efforts are created equal.

Account Based Marketing 255

Account Based Marketing Personalization Paid Search Agency Work Management 255

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. For example, OakBeamUK reached out to Digital Gearbox when they realized over 90% of their traffic was visiting their website without converting. What Is Retargeting, Really?

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

KoMarketing Associates

APRIL 13, 2017

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. Form Submission. Baidu Shangqiao.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

MAY 25, 2022

For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”. For example, if this campaign is about getting demos, choose that option. Optimize Ad and Landing Page Copy .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

Landing Pages 61

Landing Pages Conversion Rate Conversion Urgency Marketing 61

The Point

OCTOBER 14, 2009

Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. He/she received very little information about your company in the ad (105 characters to be precise, including the URL) so it pays to consider the person uninformed and unconvinced. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. Just like the holiday season, it’s easy to get overwhelmed by the ever changing PPC world. For example, if a keyword’s average position increases to 3 or above, and advertiser can set a rule for the CPC bid will automatically go up $1. Extended Text Ads. Final Thoughts.

PPC 123

PPC Budget Programs Tactics Tools 123

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 91

PPC Paid Search Agency Advertising Agencies Ad Agencies 91

Envy

SEPTEMBER 20, 2018

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. Many companies leap into PPC with the hope of increasing their reach, scoring hot leads, and growing their customer/consumer base.

PPC 88

PPC Paid Search Agency Advertising Agencies Ad Agencies 88

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond. Promote Travel Experiences. Target High Purchase Intent Keywords.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

EMagine B2B Blog

FEBRUARY 25, 2019

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. What is PPC?

PPC 59

PPC Cost Per Thousand Funnel Advertising Advertising Agencies 59

Webbiquity

APRIL 14, 2010

Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. 149 Mortal Sins That Will Send Your Site to Web Design Hell by Web Pages That Suck.

Landing Pages 100

Landing Pages Design Microsite Tips 100

Directive Agency

APRIL 2, 2019

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. SEO vs. PPC Misconceptions. One of the largest search marketing falsehoods we see on a consistent basis is “ PPC gets you quick results and SEO takes a long time “. Also, this person typically has a larger budget to spend.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

KoMarketing Associates

MARCH 3, 2015

A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns. Landing Page & Conversion Path. Consider the following: There should be a very obvious and logical connection from the keyword, to the ad text, to the copy and presentation on the landing page.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Optinmonster

JUNE 7, 2024

Just follow the steps outlined in this support doc from Google to set up a click-to-call landing page. Here’s an example from Security Solutions who have their phone number in the floating bar : If you use WordPress for your site, head over to WPBeginner for an excellent step-by-step guide to adding a click-to-call button or link.

Marketing Websites 75

Marketing Websites Paid Search Agency Click Rate Copywriting 75

Hubspot

JUNE 5, 2019

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Ecommerce PPC.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

DAGMAR Marketing

MARCH 14, 2020

Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. PPC for Law Firms – the Basics. How Law Firms Can Benefit from PPC Management Software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Unbounce

JANUARY 13, 2022

Privacy features are becoming the norm, which means you’ll have to further adjust your PPC campaigns. Landing page strategy is shifting: What still works and what doesn’t? We’ve helped marketers build landing pages for more than 10 years—but let me just say our tips and tricks are a wee bit different today.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Unbounce

MAY 1, 2021

In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. But our team’s favorite PPC competitive analysis tool is the site SpyFu.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Directive Agency

SEPTEMBER 15, 2023

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. But our team’s favorite PPC competitive analysis tool is the site SpyFu.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

BenchmarkONE

AUGUST 1, 2019

And if you’re working with the right PPC firm , you should be getting regular updates on the performance of your paid ads. In terms of PPC ads and the PPC firm that you work with, the goal is to identify key measures of success that you can use to monitor your paid ad campaigns and ensure that they’re pulling their weight.

PPC 66

PPC Advertising Agencies Lead Scoring Lead Ranking 66

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 88

Personalization Planning Marketing & Strategy Banner Ads 88

QuanticMind

DECEMBER 20, 2018

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . More advertisers will start using Bing PPC. Back when Bing first started developing PPC advertising capabilities, the company created a platform completely unique from that of Google’s.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

Unbounce

NOVEMBER 26, 2019

We want to talk about how you can get more sales outta those clicks you do get by sending your paid traffic to pre-cart landing pages. What Are Pre-Cart Landing Pages (and Why Do I Need Them?). Pre-cart landing pages are designed to help move prospects from your advertisement through to your checkout.

Landing Pages 28

Landing Pages eCommerce Paid Content Examples 28

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. What is a thank you page? 5 real-world thank you page examples. Here are 5 of our favorites.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118