Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

The Marketing Blender

MARCH 15, 2021

With big events like tradeshows and conferences on hold indefinitely, you may want to know how to handle your marketing in the near future: How will I replace tradeshow leads? Targeted paid social campaigns. Get what you pay for with Paid Social Campaigns. No two marketing agencies are the same.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Vision6

OCTOBER 20, 2021

Gated content is one of the most common inbound marketing tactics that B2B companies use to generate leads. In your emails — include it in your email newsletters, promotional emails or even add it to your email signature. A contest in your newsletter to win a free service trial. Leverage your socials. There are now 4.48

Email Marketing 98

Email Marketing Generation Leads Lead 98

ClickZ

MARCH 16, 2023

So how can brands support consumers as they attempt to stay level in a world constantly telling them otherwise? Jump into the rapids of media change TikTok is shape-shifting the advertising landscape as the most ascendant media company of our time. Adrienne advocates for female founders everywhere and is mother to Olive and Dylan.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Oktopost

NOVEMBER 9, 2023

Some of the most popular paid channels include: LinkedIn Ads Google Ads (Pay-Per-Click) Virtual Events and Webinars Social Media Ads Sponsored Email Newsletters Social media advertising stands out as one of the most popular and highly effective methods.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Mailmunch

MAY 20, 2021

Let’s delve deeper into how you can leverage social media for effective lead generation. . A lead is any person who indicates interest in a company’s product or service in some way, shape, or form. Double-check whether you will be able to provide customer support and answer any questions on the given contact information. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Outreach

JUNE 2, 2020

That sounds obvious — event planning is hard, especially when you’re showcasing 40+ speaker sessions and panels. But Unleash wasn’t supposed to be a virtual event. We knew we had to replace the in-person event with a highly sophisticated virtual conference. Until then, this is our story. Canceling Unleash. Engagement.

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Vidyard

DECEMBER 3, 2019

Social Media and Paid Social 3.3 Conferences, Presentations, and Events 4. A general introductory explainer video works well on your home page, whereas more specific explainers will be most effective on landing pages that support the messaging of each video. Social Media and Paid Social.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Oktopost

MARCH 31, 2021

Global events have caused most of the world’s population to be movement-restricted and remote-working. 81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Facebook is the crown jewel of paid social video content.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

ClearVoice

JULY 26, 2022

Some of the tactics involved in organic marketing may include: Social media posts and discussions. Newsletters. If you create content that’s tied to a specific event or year, its ability to be relevant past that year or past the completion of an event decreases significantly. Create social media ads.

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

SaaS marketing plan vs SaaS marketing strategy Marketing planning for SaaS companies: how to do it? A marketing plan for SaaS companies is basically a roadmap that outlines exactly how you’re going to do that. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Vidyard

DECEMBER 3, 2019

Social Media and Paid Social 3.3 Conferences, Presentations, and Events 4. A general introductory explainer video works well on your home page, whereas more specific explainers will be most effective on landing pages that support the messaging of each video. Do you want viewers to subscribe to your newsletter?

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Parse.ly

JULY 29, 2021

People get excited about new subscribers for their travel tips newsletter or a new booking for one of their luxury tours. You’ll be able to do this with three types of content: paid, earned, and owned. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Outbound Engine

OCTOBER 17, 2018

DO share useful posts or events from your Business Page to your Personal Profile. They’ve made a choice to be supportive, and that’s great! This is similar to the newsletter campaigns that go out every day, including the ones we send out for our customers. Some people unsubscribe to all newsletters and that’s totally fine.

Facebook 91

Facebook Personalization Ideal Customer Profiles Business 91

Outbound Engine

JULY 29, 2019

Social media posts, email newsletters, and other important types of marketing can all be created with local audiences in mind. Image of paid social ads targeting from OutboundEngine. Try event marketing. Live events help community members connect with one another. Join established community events.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Back-end metrics like pipeline and revenue show you not only how your marketing efforts have been hitting the company card but also how much revenue you’re receiving in return. In this blog, I’ll cover how to measure digital marketing metrics and ROI for email, social media, and website landing pages. . Website Landing Pages.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Content Standard

JULY 11, 2019

It became clear that was the hook we could build the rest of the event around. Our strategy included several promotional steps: Sending an email blast to newsletter subscribers. Developing a series of posts on social media channels. Asking employees to spread the word to their social networks.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Marketing Insider Group

FEBRUARY 3, 2022

And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers. A marketing strategy: Defines how your company will grow by finding, converting and retaining new customers. What exactly is a marketing strategy?

Paid Content 288

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 288

Content Standard

JULY 19, 2019

But overwhelming can be a good thing when it comes to paid social strategy targeting options. As social media networks get more cluttered and less favorable toward brands and publishers, effective audience targeting is essential. Business-to-business : seniority, industry, company share. But where do you start?

Paid Social Agency 76

Paid Social Agency Facebook Marketing & Strategy Mobile Advertising 76

MKT1

DECEMBER 12, 2023

This newsletter covers how to run campaigns more effectively. Reading the first two newsletters first will be helpful, but here’s a quick summary: Part 1: How to build your growth marketing strategy. We’re bringing together 9 AI companies and hundreds of marketers this Thursday to walk through AI workflows built for you.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

SnapApp

APRIL 23, 2019

Whether you are hosting, speaking, exhibiting or just attending, events are a great way to generate demand, build useful connections, and get people excited about your product. But engaging an audience before, during, and after an event takes a lot of work. This tactic is mostly for speakers at an events.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? A second common mistake is that many companies focus too much on volume. A stat from Sirius Decisions said that 50-60% of the content a company creates is never used. One of the common ways to look at this is subscribers to a blog or newsletter.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Ledger Bennett

OCTOBER 28, 2020

The events of 2020 accelerated cross-discipline digital transformation within an array of business landscapes, necessitating marketplace changes likely to instill lasting behavioral norms for buyers and sellers alike. What Are Virtual Events & Do They Work? Effective virtual events can take shape in various formats.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Unbounce

MAY 24, 2021

This is what you’d see when you search Google: Those two results are paid ads, denoted by the little “Ad” text on the left. By paying for these search terms, these companies have purchased the right to show up at the top of the more than 1B results (yes, BILLION) for this query. Paid social ads. Newsletter sponsorships.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Content Standard

MARCH 16, 2015

Magazine publishers have been doing this for over a century in the form of dedicated issues that mark the passage of time and celebrate milestones, events, people, and companies. 500 , also introduced in the 1980s, is an annual report that measures countries’ fastest-growing private companies. Key Takeaways.

Advertising Benchmark 40

Advertising Benchmark Ad Building Advertising Agencies Content 40

Contently

DECEMBER 7, 2021

By year two, OnePitch added a newsletter to promote new episodes and tease upcoming guests, all of which contributed to an uptick. Andrea Kilin, global social media manager and executive producer of Discovery Matters , a podcast by life sciences leader Cytiva, also found conventional tactics such as paid social didn’t work at first.

Paid Content 205

Paid Content Word of Mouth Advertising Agencies Paid Search Agency 205

Sprout Social

SEPTEMBER 7, 2021

To support President Biden’s COVID-19 vaccine initiative, Anheuser-Busch launched its “ Let’s Grab a Beer, America ” campaign offering free beer to anyone who gets vaccinated. This tactic is a favorite of the brewing company, which has a history of hosting sweepstakes for the Fourth of July and major sporting events.

Social Media 131

Social Media Campaigns Media Best Practices 131

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. The Applications of PR.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. It gets even more challenging when sponsored material shows up with news stories and ads appear as social media postings. The Applications of PR.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Content Marketing Institute

APRIL 12, 2018

If you need proof of how true his observation is, look no further than the Capital Group, a conservative, trusted financial services company that – until recently ­– lagged far behind its competitors in thought leadership and digital marketing. “We Invest in your email newsletter. Find internal supporters to help promote the content.

Paid Content 108

Paid Content Webinar Metrics Brand Identity Branding 108

Hubspot

APRIL 8, 2019

Paying for 360 also gives you access to dedicated support, including your own account manager. However, if you have the budget for both the service and an agency or in-house analyst to manage your analytics operations, consider investing. It represents a company. Each property can support up to 25 views. It’s not cheap.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 157

Social Media Media Paid Content Work Management 157