SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience. “No NEW YORK and FOSTER CITY, Calif.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Delivra

AUGUST 30, 2021

By using the plethora of information you have about your contacts, you’ll be able to connect with them at the right time using the channel they prefer. Promote your event and send messages to participants before, on the day of, and after an event to maximize engagement. Learn more about SMS . SMS Improvements.

Product 52

Product SMS API Privacy 52

Customer Experience Matrix

NOVEMBER 5, 2015

It organizes the information into customer profiles that can include both static attributes and events such as transactions. It also supports more common, but still important, functions including filters, splits, a/b tests, waiting periods, API calls to external systems, and sending email, SMS, and push messages.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Hubspot

JANUARY 4, 2021

Virtual Events. Marketers will plan asynchronous events that plug into the funnel. Latané Conant , Chief Market Officer at 6sense , predicts: "This year saw an explosion of virtual events as marketers adapted to a changing world. Imagine a virtual event running 24/7.". Webinars just don't do it anymore.".

Trends 101

Trends Marketing AI Work Management Planning 101

Zoominfo

DECEMBER 5, 2017

Everything from the channel you select to the language you use impacts how your prospect will respond. Today we’ll cover a list of insights around sales follow-up productivity, channels, cadences, and effectiveness. Sales Follow Up Channels Email 4. SMS messages can have a clickthrough rate as high as 30.3%

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Statistics Cold Calling Peer-to-peer SMS 100

ClickZ

JANUARY 22, 2020

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Oracle Eloqua is a cloud-based cross-channel marketing solution that primarily helps marketers to target customers and track them across all phases of the buying cycle. SendinBlue.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Porch Group Media

JUNE 3, 2021

Some brands were more prepared than others to meet consumers head on via digital channels while others struggled to compete. As we know, consumers shop across any number of devices and channels, much of these increasingly digital in today’s changed environment. email was the most popular channel at 45%. Email Marketing.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

Vision6

OCTOBER 5, 2020

Email and SMS Marketing Tools. Our direct integrations with Google Ads and Facebook Business allow you to easily streamline your multi-channel campaigns and guide your potential donors through every stage of the funnel. What You Get.

Budget Programs 72

Budget Programs Tools Marketing Analytics Tools Paid Search Agency 72

The Lead Agency

DECEMBER 6, 2021

From a sales perspective, businesses are making the most of these digital channels and using them to interact with and even close sales with B2B customers, as opposed to attending in-person meetings and networking events. The majority of survey respondents stated that, given the choice, they prefer video to phone. Demand Metric.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

SmartBug Media

APRIL 17, 2020

But its potential goes far beyond email and event management. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Other Marketo Add-Ons. Have a more specific need?

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Valasys

OCTOBER 19, 2022

As customer interaction and communication channels multiply, businesses strive to make combining these channels easy and seamless. Companies are now required to close the physical and digital gap, which is sometimes referred to as an Omni-channel customer experience, in order to lower customer friction, dissatisfaction, and churn.

Planning 52

Planning Marketing Automation Services Paid Search Agency Multi-Channel 52

LeadSloth

MARCH 15, 2009

Cross-channel: using SMS and instant messaging. Using multi-variate testing to optimize conversion and sales. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Email design. Mobile email marketing.

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Landing Pages Multi-Channel SMS Trigger Marketing 100

Martech Advisor

OCTOBER 23, 2019

An automation platform should boast email marketing automation with capabilities such as triggered emails based on events and activities, personalized emails, scheduled messages, prioritizing email groups, tracking email campaigns, trigger responses, basic HTML email templates, and recording customer engagement with opens, clicks, etc.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e.,

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Litmus

MARCH 18, 2021

According to our latest State of Email report , email returns $36 for every $1 spent—more than any other marketing channel! These should cover the different types of content you send such as newsletters, events, product updates, or deals & discounts. Learn more about your best audience. This makes your email subscribers like gold.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Valasys

JUNE 25, 2020

Instead of agonizing over the continuous scaling-up of your databases, you can channelize your focus on continual development and prototyping. You can channelize the energy of your workforce towards solving more creative business problems rather than investing too much time maintaining an in-house database. Wrapping Things Up.

Enterprise Management 64

Enterprise Management Marketing Management Service Multi-Channel 64

Anything Goes Marketing

SEPTEMBER 13, 2009

You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? The “problem” is that these athletes are women and the IOC has not sanctioned women’s ski jumping as an official event making it the only Winter Olympics activity that does not allow women to compete in. Multi-channel Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Hubspot

MAY 8, 2019

The tool also allows multiple data collection channels, including PC/laptop, mobile, SMS and QR Code surveys, as well as multi-language support. You can survey customers via email, SMS, or a link, and the feedback arrives in real time. It integrates with most of the popular CRM and helpdesk systems.

Customer Surveys 78

Customer Surveys Software Tools Marketing AI 78

SmartBug Media

JULY 11, 2022

Over the past several years, SMS marketing has increased its presence in the e-commerce marketing space. Working in tandem with email, SMS has shown positive trends in ROI, customer experience, fast communication, and an effective way to grow a customer base. SMS Marketing Platforms: The Basics. Flash sales. Better Price.

SMS 96

SMS Work Management Marketing Management Multi-Channel 96

Martech

MAY 22, 2024

Mobile: Leveraging SMS and app notifications In our mobile-first world, SMS and app notifications are direct and personal ways to communicate with customers. In fact, 75% of consumers made purchases as a result of SMS marketing efforts. This increases the likelihood of conversion and makes the user feel valued and understood.

Automation 74

Automation Marketing Automation Services SMS Touchpoints 74

Adobe Experience Cloud Blog

FEBRUARY 12, 2014

Marketers love to talk about multi-channel marketing – campaigns are most effective when they span multiple channels and techniques. Use this technique for your Valentine by combining handwritten notes with digital messages: SMS, Facebook ,Snapshat, etc. Make him/her laugh – send a meme or a funny YouTube clip.

Planning 48

Planning Advertising Agencies Multi-Channel Buyer Personas 48

ClearVoice

APRIL 6, 2021

This may be through a multi-channel stream of communications, targeted ads, tailored social postings, SMS, QR codes, or even more tangible products like direct mail or physical coupons distributed in stores. That is a solid conversion path-goal. Laurie Anne Art’s video advertisement.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. 91% of participants recorded email marketing as the most effective channel for delivering revenue results. Other notable marketing channels include: display (81%), paid search (72%) and SMS (54%).

Stats 79

Stats Email Marketing Trends Work Management 79

Adobe Experience Cloud Blog

APRIL 15, 2014

Today, I’d like to share a story about how another company, Fandango, is taking data – and personalization – to an entirely new, multi-channel level. While I realize this isn’t a big event for most people, anyone with young children understands how rarely we get out of the house. My wife and I went to the movies last week.

Buzz 48

Buzz Multi-Channel Thought Leadership SMS 48

Delivra

DECEMBER 11, 2018

Using table tents or offering a “ text-to-subscribe ” service with advertisements and signage is a way to encourage satisfied guests to subscribe to your weekly, bi-weekly, or monthly newsletter service via SMS text messaging with less effort. Calendar of events. Newsletter.

Email Marketing 66

Email Marketing Work Management Marketing Management Campaigns 66

TrustRadius Marketing

SEPTEMBER 20, 2022

An all-in-one solution covering support, multi-channel engagement, and customer relationship management could be the answer. Service level agreements provide another layer of cybersecurity to your channels. For AWS users, the Zendesk Events Connector provides customer data updates that are almost real-time.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Marketing Management 98

Customer Experience Matrix

FEBRUARY 25, 2010

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. One way to avoid this complexity is to generate a file containing the customer records and segmentation variables and let channel-specific output systems generate the customized messages. This would further simplify marketers’ lives.

Multi-Channel 120

Multi-Channel Demand Generation Agencies Advertising Channels Marketing Automation Services 120

Customer Experience Matrix

JULY 14, 2017

Basically, the system is still what it was: a Customer Data Platform that includes predictive modeling, content creation, and multi-step campaigns. There is some new advanced automation, such as tying related events to a transaction ID. That's special because many vendors still limit campaigns to a single channel.

Features 120

Features Enterprise Management SMS Multi-Channel 120

chiefmartech

FEBRUARY 27, 2017

It streamlines the notifications the API sends when important events take place, e.g., something stopped working or a new lead appeared. To offer seamless content delivery for today’s multi-device and multi-screened world, they’ve enclosed the CMS functionality in the API and exposed a web interface for editors.

API 40

API CMS Development Enterprise Management eCommerce 40

Optinmonster

SEPTEMBER 20, 2023

That makes it flexible enough to build campaigns for all of your favorite marketing channels. Though, suppose you need an automated email marketing service that can help manage event invitations, registrations, and tickets (Email Plus plan). With RafflePress , you can host these contests on your own blog and social media platforms.

Marketing Automation Services 108

Marketing Automation Services Automation Tools Work Management 108

Optinmonster

DECEMBER 14, 2021

Key Features: Real-time event tracking. Sendinblue is a complete marketing automation platform that combines both email marketing services and SMS messages. With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms. They do offer a free trial. Sendinblue.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

ClickZ

JUNE 20, 2019

Campaigners’ strength lies in its artificial intelligence (AI) which allows you to automate and optimize your email marketing with data and event-driven triggers. It helps you cater highly personalized emails with its multi-platform versatility and layouts that are effective, fast, scalable, and easy to customize. Campaigner.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

Hubspot

JANUARY 25, 2012

co-authors Jeanne Hopkins and Jamie Turner lay out the fundamental concepts marketers need to leverage this growing marketing channel. Short-messaging services (SMS, also known as text messaging) are far and away the most widely used mobile phone feature and the most widely used mobile marketing tool. You decide.), 116,000 a Second?

Mobile Marketing 28

Mobile Marketing Budget Programs Planning Mobile Advertising 28

seo.co

JANUARY 12, 2022

You can use it across channels, which makes it especially appealing to multi-channel campaign runners. You can use it to segment audiences and track your analytics across channels as well. It helps you automate a campaign that sends updates via other mediums like SMS text and voice messages. Dialog Tech.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation CMS Development 98

SendinBlue

JUNE 29, 2022

Examples of personalized automated campaigns: Individual birthday email with discount for the customer’s most shopped product category SMS order status updates Reply to customers who give you negative feedback. And your marketing automation platform can. Effortless lead capture. Read more: 10 Marketing Automation Workflow Examples.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

TrustRadius Marketing

DECEMBER 4, 2019

As your social media, SMS messages, and chat boxes become more prominent in your marketing strategy, you need the right tools to handle all the available communication channels. . Marketing automation software offers automated marketing capabilities across all your marketing channels — social media, SMS, websites, AND email.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52