Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI?

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Salesforce Marketing Cloud

JANUARY 24, 2022

Growing small- or medium-sized businesses (SMBs) — those with a 1% increase in revenue or more in a six month period — are 59% more likely to use marketing automation. Growing SMBs are also 23% more likely to use email marketing software. Get more sales and marketing best practices for small businesses. Eager for specifics?

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Heinz Marketing

APRIL 21, 2020

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. All in on ebooks: Several CMOs shared that some of their events and field budget has been diverted to long-form content, namely ebooks and data/research-based reports.

Planning 114

Planning Peer-to-peer Terms and Conditions CMO 114

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. After you’ve spent countless hours in the weeds of an email marketing initiative, you might want to forget it and move on.

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Learn from the Pros

MARCH 11, 2024

The digital marketing landscape is undergoing a seismic shift as we move towards a world without third-party cookies. For years, marketers have relied on cookies to track user behavior, target ads, and personalize experiences across the web. Due to privacy concerns, the tide has turned against third-party cookies.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

6sense

AUGUST 26, 2021

In the best of market conditions, companies that wait for a market opportunity to present itself aren’t likely to be successful. All in on ebooks: Several CMOs shared that some of their events and field budget has been diverted to long-form content, namely ebooks and data/research-based reports.

Planning 48

Planning Peer-to-peer Terms and Conditions CMO 48

SmartBug Media

SEPTEMBER 12, 2022

Marketing trends. Creativity and culture in B2B marketing. Note: Powerhouse Pass attendees have access to the INBOUND 2022 virtual event platform for one year from today to rewatch any session on demand. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. Social media. Designs.ai

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Litmus

NOVEMBER 10, 2022

However, reviewing something as significant as your marketing program can be daunting. An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. An email report template gives you space to share: Email marketing volume and performance. Click-through rate.

Template 82

Template Budget Programs Click Rate Lead Scoring 82

SpotMe Blog

JULY 27, 2021

Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Delivra

MARCH 28, 2019

They’re valuable for marketers at all skill levels. It’s why even the most skilled digital marketers with a background in email focus on their subject lines. Email marketers know that email subject lines are a critical component of their success. Studies have shown it makes open rates tank.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

SmartBug Media

NOVEMBER 17, 2020

From the success of email campaigns to the turnout of a live event or tradeshow, it’s crucial to be able to show how your campaigns have performed. See how your emails are performing, from open rates to click-through rates, including deliverability rate, unsubscribe rates, and more. Marketo Report Types.

Marketo 98

Marketo Landing Pages Privacy Policies Click Rate 98

PureB2B

JUNE 9, 2022

In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. Among the different marketing tactics that employ personalization, email marketing benefits the most.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Litmus

MAY 18, 2020

The truth is, email can (and should) shape nearly every marketing decision—if you know where to look. Jason Rodriguez: We use a variety of tools, but the most important ones are an internal dashboard that pulls in metrics from our ESP, Google Analytics, and a few other places. Like so much in email marketing, it all depends….

Webinar Metrics 48

Webinar Metrics Email Marketing Planning Budget Programs 48

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

LeadSquared

NOVEMBER 8, 2016

Marketing involves a lot of ambiguous activities , and hence might just be the most misunderstood function in the business! As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. Key Marketing Metrics [Webinar Questions]. Do you feel my pain?

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Walker Sands

JUNE 7, 2020

As many organizations evolve to working in an entirely digital environment, B2B marketers have been forced to focus efforts on their online channels in order to effectively engage with their audiences. Key Elements of a Marketing Tech Stack. Content Management System. Customer Relationship Management.

Marketing Automation Services 52

Marketing Automation Services Tools Sales Qualified Leads Work Management 52

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. B2B Marketing’s Editor-in-Chief, Joel Harrison, kicked off the event and teased what was in store for the day, including four different breakout rooms which focused on key ABM topics – so what did you miss?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? Event Management, Deliverability. The 8 best B2B Email Marketing Software 1. Integration.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. 1) Your Own Marketing Sucks.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Delivra

OCTOBER 4, 2018

With 2020 coming into view, it’s a good idea to assess whether your email marketing software is equipped to handle the challenges that are coming your way. For marketers, that presents an ongoing frustration, especially if you have more than a few hundred consumers you’re trying to target. And it manages to do it all with a great ROI.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

ConvertKit

FEBRUARY 16, 2021

Before launching Blogging for Devs, Monica already ran Affilimate , an affiliate dashboard and analytics tool for professional bloggers and affiliate marketers. She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio.

Communities 76

Communities Newsletter Blogger Landing Pages 76

EveryoneSocial

JANUARY 23, 2017

Marketers have more channels to experiment with, but they also have to be where the consumers are. Research shows that email open rates are on the decline. 2017 might be the time to try integrating online and offline marketing efforts. BarkBox created a similar marketing campaign for a print ad.

ROI 40

ROI Top of Funnel Advertising Funnels Digital Marketing Funnels 40

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. Personalized emails & events. the team had 4.8

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Zoominfo

JANUARY 24, 2024

In any sales-led growth strategy , the purpose of marketing is to get new leads into the sales funnel that drives new business. However, only a small percentage of potential customers will ever see your ads or read your content — especially when marketing budgets are under pressure.

Sales Management 130

Sales Management Ideal Customer Profiles Top of Funnel Sales Qualified Leads 130

Convert

AUGUST 9, 2022

This is a critical step that often slips managers’ minds, causing them to purchase software that reflects their personal preferences, and not those of the company. Another mistake managers should avoid is choosing their own martech stack, as this can be a huge disservice to teammates. Convert plugin for WordPress integration.

CMS Development 52

CMS Development Marketing Analytics Tools Industry CMS Marketing Automation Services 52

Salesforce Marketing Cloud

APRIL 16, 2024

Digital marketing for small businesses can be tricky at first, but it’s a crucial skill that helps SMBs connect with their community and customers. Now SMBs can go small and big with digital marketing tools that once seemed reserved for large corporations with generous marketing budgets.

Small Business Marketing 110

Small Business Marketing SMB Planning Enterprise Management 110

LeadSquared

OCTOBER 27, 2015

Each of these would need a separate approach – in the first case, you’d need to run awareness campaigns – who is your target audience, what is the problem that you are solving – structure your campaigns around that – all the marketing channels – Facebook, Google, Twitter or LinkedIn allow you to run highly targeted campaigns.

Webinar Metrics 52

Webinar Metrics FAQ Practices Brand Identity 52

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Email Campaigns 145

Email Campaigns Campaigns Optimization Click Rate 145

Contently

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Launch Marketing

OCTOBER 11, 2023

In the fast-paced realm of B2B tech, where innovation is the name of the game, digital marketing isn’t merely about making noise; it’s about making the right kind of noise in precisely the right places. To harness the full power of these channels and increase conversion rates, you need a strategic approach.

Lead Scoring 126

Lead Scoring Lead Ranking B2B Marketing B2B Thought Leadership 126

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. But what is good ROI for marketing campaigns? But if your business gets less than a dollar back for every dollar invested in marketing? What is good ROI for marketing?

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

B2B Marketing Exchange

NOVEMBER 15, 2023

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year?

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Contently

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218