Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. The Product.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

APRIL 27, 2023

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future. situation].”

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Marketing teams are focused on proving that a given event adds value.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Brandpoint

NOVEMBER 10, 2020

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. I have appreciated the opportunity to stay connected online for events ranging from Minnesota PRSA Career Coffees to the virtual PRSA Classics. Here’s what I learned.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SmartBug Media

SEPTEMBER 11, 2019

Gathering original source data is key to pulling closed-loop reporting in HubSpot. HubSpot now provides the ability for HubSpot users to update the original source property, which allows you to better segment your non-online contacts. a trade show, sponsored webinar, or third-party publication sponsored ads).

Hubspot 61

Hubspot Trade Show Account Based Marketing Paid Search Agency 61

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

SmartBug Media

JUNE 24, 2022

With outbound marketing, the company is starting the conversation—think cold calls, trade shows, TV ads, billboards, paid advertisements, and so on. With outbound marketing, you have to pay for the trade shows, TV commercials, billboards, and so forth, and you’re hoping the message reaches someone out of a mass audience.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. 4 Types Of Brand Activation It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing activation campaign or event.

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Let’s get into it! What is brand activation?

Activities 246

Activities Brand Identity Branding Sample 246

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

SmartBug Media

AUGUST 17, 2022

Without even trying, you will likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? And attend all of the after-hours events possible!

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Answer our new survey on attending or exhibiting at in-person events. The vendor-agnostic part is tricky, of course. Travel is up.

Trade Show 119

Trade Show Vendors Barriers Conference 119

Tiecas

MARCH 21, 2024

Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 78

Top of Funnel Trends Account Based Marketing B2B Marketing 78

SmartBug Media

JULY 31, 2023

Identify Your INBOUND 2023 Goals Without even trying, you’ll likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI?

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

SmartBug Media

AUGUST 24, 2021

With marketing automation tools and powerful customer relationship management (CRM) platforms like HubSpot, marketers have more power than ever before to connect with users on a personal level, using data such as first name, email, company name, and so on. Attend Events and Send Gifts. Content personalization is not a new concept.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

The Effective Marketer

MARCH 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Hubspot

DECEMBER 26, 2011

There are hundreds of companies at trade shows vying for your audience's attention. Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. How to Make Your Business Stand Out at the Next Trade Show. Make Your Trade Show Presence 'Inbound'.

Trade Show 28

Trade Show Landing Pages Hubspot Distribution 28

SendX

MARCH 18, 2021

According to Hubspot , co-marketing is a process that involves two or more companies working together to reap the benefits of their combined efforts. Take the opportunity to collect email addresses at offline events such as conferences, trade shows, seminars, and conventions. This is co-marketing.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. 1) Reserve a Room at the Event. Trade shows and other events are very noisy. 2) Refine Your 30-Second Pitch.

Trade Show 28

Trade Show Tactics Marketing Management Lead Scoring 28

ATAK Interactive

MARCH 12, 2020

Invest in trade shows for lead generation. 3. Trade Show Marketing. In an increasingly digital-focused landscape, trade show marketing is still a valuable B2B marketing strategy in 2020. This greater trackability makes trade shows are a worthwhile investment for B2B marketing in 2020.

Top of Funnel 60

Top of Funnel Trends Account Based Marketing B2B Marketing 60

Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. It's no simple task, and not every trade show is the same, but in this post, we'll teach you how to apply an inbound approach to your trade show marketing efforts.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. In-person events were cancelled and postponed (liked to be cancelled later), putting a huge damper on sales and marketing teams. Community marketing.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Integrated B2B

OCTOBER 26, 2012

To date, few B2B companies have capitalized on the full potential of the seminars, receptions, trade show stands and other marketing events they hold for business partners, clients and prospective customers. The study also showed that B2B companies on average spend 5-8 weeks planning their trade shows or other marketing events.

Social Media 40

Social Media Trade Show Social Marketing Planning 40

markempa

NOVEMBER 17, 2014

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Automation Lead Scoring 120

Hubspot

JULY 13, 2011

As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, Twitter feeds , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful.

Trade Show 28

Trade Show Social Media Media Buzz 28

Outgrow

AUGUST 11, 2021

How Accelevents competes with the established players in the virtual events field. Renaissance for the physical events industry and the future of virtual events. An impending backlash against digital events? Live events vs pre-produced events. Jonathan Kazarian: Virtual events. Saksham Sharda: .

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Content4Demand

MARCH 25, 2021

Here’s what the research found: According to HubSpot, only 29% of buyers want to talk to a salesperson when researching a product. stakeholders , HubSpot says. More than half (57%) of buyer decisions are made before buyers ever speak to a vendor, according to Flume, a sales training company.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

Oktopost

JULY 15, 2020

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. Now that we’re all having to adapt to the dangers of COVID-19, things have changed and in-person events are a non-starter for many companies.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Terminus

SEPTEMBER 24, 2017

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot! In May of 2017, HubSpot announced its investment in Terminus. In May of 2017, HubSpot announced its investment in Terminus.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. According to HubSpot, personalization is the No. trade shows).

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

ClearVoice

JULY 14, 2023

Call to action (CTA) Signature Here’s an example: Image source: HubSpot Why this works: You give a prospect who’s never heard of you a reason to engage with you. It shows you’ve done your homework, which can capture their interest. If relevant, add links to meetings, discount codes, special events, or special landing pages.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

SmartBug Media

JULY 21, 2020

It’s not uncommon for many manufacturers to still be relying solely on traditional outbound sales and marketing methods, such as attending trade shows and other in-person events, sending out printed mailers, and using basic cold-calling tactics.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Buyer Personas Cold Calling 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100