SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

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Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular.

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SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

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SpotMe Blog

OCTOBER 13, 2021

SpotMe Anywhere integrates with Veeva CRM Events Management to deliver personalized interactions and ensure efficient compliance. The integrated solution helps medical and commercial teams better plan, deliver, and measure in-person, hybrid, and virtual event experiences for healthcare professionals (HCPs).

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Martech

OCTOBER 23, 2023

Shiva Corporation and Forrester Research. followers) Website: The Futurum G roup Ted Schadler Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership. She is also the author of “Right-time Experiences” (John Wiley and Sons) and a contributor to Forbes.

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Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a laser focus on driving sustainable growth by prioritizing customer-centricity, this event provided attendees with a wealth of insights and actionable strategies.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

SpotMe Blog

JUNE 28, 2023

Hopin is sunsetting Boomset, the all-on-one event management for in-person and hybrid events. We’ve compiled a list of the best 10 Boomset alternatives and competitors for event management. Each platform has its own positives, so you can find the one that fits your in-person or hybrid event needs. But don’t worry.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. trillion in the U.S. Why the Change?

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Martech

AUGUST 9, 2023

Chris has been named a “Leader” of the ABM category by Forrester Research and Gartner Marketing and was DM News’ Technology Executive of the Year in 2018 and 2019. Before that, he founded Demandbase and practically invented the ABM technology category. That’s plenty, but far from all. LinkedIn: Juliet Randall (14.6K

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Influitive

MAY 26, 2020

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive.

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Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

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Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns. Source: Auseh Britt. Why we care.

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SpotMe Blog

AUGUST 20, 2021

SpotMe joins Adobe Exchange Partner Program to enable B2B Marketers to enrich their post-event campaigns and activities with event data. 20 2021 — SpotMe, a leading B2B event marketing platform, today announced it has joined the Adobe Exchange Partner Program. LAUSANNE, Switzerland, Aug.

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Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

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SpotMe Blog

SEPTEMBER 21, 2021

SpotMe is pleased to announce their new solution for webinars, completing their end-to-end B2B event marketing platform. SpotMe Express is a new web-based webinar management solution that completes the spectrum of events from webinars to hybrid and virtual events. SpotMe Express is browser-based.

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Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

SpotMe Blog

MARCH 23, 2023

In-person event costs are rising. And events need to be more accessible, inclusive, and sustainable. Put the ever-evolving event tech landscape on top of all that and it sure does make choosing the right event management technology more complex than ever. Audiences want more digitally-driven experiences.

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Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

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Porch Group Media

NOVEMBER 26, 2019

[on-demand webinar] Revolutionize Your Marketing with Life Event Trigger Data. According to Forrester Research , a consumer is 43% more likely to buy a product or service around a life event. How new mover marketing strategies can be applied to numerous industries for a significant increase in conversions and engagement.

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SpotMe Blog

AUGUST 4, 2023

Event check-in: The first impression you make onsite. It sets up the expectations for the rest of the event and gives you first-party insights that are hard to get anywhere else. That’s where event check-in software can help. But with so many options out there, how do you find the best event check-in app for you?

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Valasys

APRIL 15, 2020

Execution of effective nurturing strategies has innumerable benefits as is evident from the data collected by several marketing research agencies. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

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Valasys

MARCH 30, 2020

Robert Hollier, Director of Consulting and CoE at MomemtumABM defines account-based marketing as follows: “ABM is not just getting quick results. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”. How does ABM work?

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Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing' This is particularly important.

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DiscoverOrg

SEPTEMBER 14, 2018

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. A stylin’ soiree with networking, demos galore, and heavy-weight speakers from SiriusDecisions, Forrester, Salesforce? Meet you there! Salesforce Enablement Soiree.

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Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

Customer Experience Matrix

SEPTEMBER 3, 2009

A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Where are marketers moving their budgets? Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows.

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SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

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Marketing Insider Group

JANUARY 6, 2020

When you’re deciding on which conference to attend you need to consider what your main priorities are for attending the event and weigh this up against the combined cost of the conference, travel, and accommodation as well as the time you have available. I’ll also be speaking at a number of these events. Digital Summits.

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Conference Marketing AI Work Management Marketing Management 58

DiscoverOrg

SEPTEMBER 17, 2018

Hey, they single-handedly created the Burning Man of sales events, so it’s fair to say they’ve seen results. Dreamforce-adjacent events. A stylin’ soiree with networking, demos galore, and heavy-weight speakers from SiriusDecisions, Forrester, Salesforce? Meet you there! Salesforce Enablement Soiree.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Valasys

APRIL 10, 2020

Using omnichannel retargeting strategies helps marketers keep their brands in front of the prospects and engage specifically with specific target accounts. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix.

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Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

markempa

AUGUST 30, 2007

Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leadership Marketing Strategy My Podcast Personal Messages Podcasting Public Relations (PR) Referral Marketing ROI Measurement Sales Sales Leads Social Media (..)

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Biznology

JULY 28, 2016

I was teaching B2B digital marketing in Buenos Aires this month, and found some of my students to be dismayed by one data point that came up again and again in the course: of all tactics in the B2B marketing toolkit, the most valued, the most used, and the most effective is face-to-face events. We need a conversation.

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SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. Webinars also allow you to record your virtual event, making it available on-demand and allowing you to build your evergreen content library. What is a webinar?

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Webinar Metrics Enterprise Management Planning Work Management 59

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. While the scope of such events has become difficult to track, here’s a list of some upcoming conferences that could help your organization with future strategies.

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SpotMe Blog

SEPTEMBER 22, 2022

50% of our event platform customers are from the life science industry. We have 10+ years’ experience in the medical education event field. So, we’ve had the privilege of talking to numerous pharma industry experts and speaking at many global life science events, such as the Veeva APAC Commercial Summit. .

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Brandpoint

MARCH 26, 2021

The first time we spoke about this concept — which details our proven process for creating and executing a robust marketing plan from start to finish — was back in 2018. Read More: Virtual Event Marketing: 9 Industry Experts Weigh In ] Don’t forget sponsorships, too. And the rest: Wait a minute. Glad you’re still with me.

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Hubspot

JANUARY 3, 2012

In Lead Nurturing Campaigns: Companies leveraging marketing automation tools to efficiently deploy lead nurturing campaigns are known to generate awesome results. In fact, Forrester Research reports that companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. What are we missing?

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Lead Generation Top of Funnel Generation Lead Ranking 28

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

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