Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Read more on How to Build Customer Loyalty with Content Marketing. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Vidyard

JULY 18, 2017

Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. As a marketer myself, I’ve seen first-hand how powerful video can be for engaging audiences. Sales Professionals.

Video Marketing 52

Video Marketing Personalization FAQ Business 52

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Belkins

JULY 15, 2019

Hello and welcome to the Belkins overview of the basic techniques and methods that are a must for you if your goal is to make your B2B sales lead generation more efficient and less time-consuming. Your current clients are your way to your B2B sales leads. ” — that will be their takeaway from a generic sales message.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

Valasys

FEBRUARY 13, 2020

This blog post will tell you how you can provide an extraordinary stimulus to your content marketing endeavors to build brand authority. A robust & engaging content strategy fuels sales by engaging the prospects, end-users & existing-customers. It’s a repercussion not the stimulus for the content marketing endeavors.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Webbiquity

OCTOBER 4, 2022

There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market. Let’s say it’s because sales are down—not an uncommon scenario, particularly heading into a recession. Why are sales down? Why aren’t there enough sales leads?

Paid Content 327

Paid Content Paid Search Agency Advertising Agencies Planning 327

Valasys

JULY 29, 2020

Event marketing, both physical and virtual, provides brands with an opportunity to offer their humanized faces to the customers and interact with them in real-time to provide them with seamless experiences and to inspire them to make sales-oriented actions. Setting Goals for your Events.

Work Management 64

Work Management Event Marketing Marketing & Strategy Marketing Strategy 64

Zoominfo

JULY 14, 2023

What is B2B Marketing? A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines. Need an audience?

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Hubspot

DECEMBER 11, 2019

While Twitter, Facebook, Instagram, and Snapchat are valuable tools to learn more about your prospect’s interests and personality, warm them up before you reach out, and build your subject matter expertise, LinkedIn is typically the only platform that directly leads to new business. How to Prospect on LinkedIn. How to Research on LinkedIn.

Linkedin 95

Linkedin Ideal Customer Profiles Lead Ranking Profiling 95

Hubspot

MAY 1, 2017

Some of the web-based services that work with IFTTT include Gmail, Google Drive, Facebook, Twitter, Fitbit, and much, much more. You and your sales team want to sell your product or service -- not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. Other CRO Tools: HubSpot Marketing Free.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

SpotMe Blog

DECEMBER 20, 2021

Even though webinars have been around for a while, virtual and hybrid events are now more common, and easier than ever to host. Entire event management platforms exist that can make hosting a webinar an experience with maximum integration and engagement. Efficiently and Affordably Use Webinars as a Sales and Marketing Tool.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

LEADership

AUGUST 27, 2013

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership. HAVE A PROCESS TO MONITOR AND ESTIMATE TIME TO PURCHASE.

Lead Generation 40

Lead Generation Event Marketing B2B Marketing Sales Qualified Leads 40

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010. Follow the Lead ( Gatekeeper Cold Calling Sales Social ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

FEBRUARY 27, 2020

The customer experience (CX) is the amalgamation of all the interactions that a customer has with a B2B brand, both pre & post-sales. Makes the Shopping Experience Hassle-Free: Marketers need to understand that a customer-centric approach is imperative to branding.

Brand Identity 52

Brand Identity Branding B2B Psychographics 52

SpotMe Blog

DECEMBER 20, 2021

An audience is more than just ticket sales. They are the very heart and soul of any event, in-person or virtual. And how do you get them to attend your event? We’ve compiled a list of 35 different event promotion ideas to get the word out about your event without emptying your bank account: Online Event Promotion Ideas.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

Vidyard

FEBRUARY 2, 2021

Many sales organizations hire sales reps who are great in-person and yet most of them spend as much as 36% of their time hunched over email or on the phone. They make ghosting a little more acceptable, no-shows tantalizingly easy, and the whole process of selling harder. Video for Sales Statistics 1.1 Post-Sale 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Webbiquity

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. . ” — 2018 Trends: B2B Marketing , Edelman.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

SEPTEMBER 14, 2021

But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Video for Sales Statistics 1.1

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

SnapApp

DECEMBER 14, 2016

Marketing automation. Account based marketing. Influencer marketing. Sales enablement. Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Provide solutions and start them on the sales funnel. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

AUGUST 19, 2016

While a surprising number of people haven’t heard of the concept, it’s kind of a big deal -- there’s an entire three-day summit dedicated to it, and 65% of brands that use it say that it positively correlates with sales. It might sound a bit like event marketing, which makes sense -- experiential campaigns do tend to be event-centric.

Campaigns 28

Campaigns Advertising Agencies Work Management Marketing Management 28

Hubspot

APRIL 19, 2017

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. I helped launch Inbound Sales Day here at HubSpot, and I'm here to teach you how it's done. How to Plan a Virtual Event. Sales Acceleration Summit , hosted by InsideSales.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

Referral Rock

OCTOBER 30, 2019

Customer Relationship Management (CRM). With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! With every email sent and sales call scheduled hopefully your prospect is one step closer to the main objective, converting! Marketing Automation.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Vidyard

SEPTEMBER 23, 2021

It’s for you, the lone-wolf BDR or Account Manager, the marketer with a humble team of two, the video manager with no equipment, or the executive flush with budget but starved for time. Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 FAQ Videos 2.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

OCTOBER 8, 2021

Onboarding Your Remote Sales Team 1.1 Training Your Remote Sales Team 2.1 Coaching Your Remote Sales Team 3.1 Communication with Your Remote Sales Team 4.1 Remember the Three C’s of Remote Sales Team Management 1. Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Webexpenses is a global provider of online expense management software to businesses of all sizes across 70+ countries. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52