Animalz blog

APRIL 18, 2023

There are already plenty of use cases for generative AI in marketing. Risk of Google penalization. Your job is to understand the risk profile of AI content and decide whether the benefits outweigh the risks for your specific company, your specific audience, and your specific use case. Industry and article research.

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SmartBug Media

JANUARY 5, 2024

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. From strategic analysis to targeting and beyond, the buzz around AI is real—but will marketing be replaced by AI? So instead of, “Will marketing be replaced by AI?”

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Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Salesforce Marketing Cloud

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps? Watch & learn 1.

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Matchcraft

FEBRUARY 14, 2023

Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. AI can include machine learning, as well as other technologies such as natural language processing, computer vision, and expert systems.

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Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? When it comes to AI social media tools, I’m optimistic…and this is coming from someone who regularly thanks her Google Home to keep it happy. Imagine that.

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ClearVoice

AUGUST 4, 2023

In the world of content marketing, artificial intelligence (AI) has evolved from a distant possibility to a staple tool for many businesses. AI-powered content creation tools are smarter than ever. Now, AI can create human-like text for social media, blogs, and emails. Was this written by a human or a robot?

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Salesforce Marketing Cloud

JANUARY 22, 2024

For many content marketing teams, last year started with “What the heck is generative AI?” At Salesforce, 2023 was the year our content marketing team started playing around with generative artificial intelligence (AI). And that’s no surprise: These AI tools are in their toddler phase. In 2024, 7.5

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Champion Communications

JULY 7, 2023

And with AI not looking to leave anytime soon, our clients shared insight on how the UK is currently playing this game. Check out this month’s coverage highlights: Ten 10 Knowledge is power: Why standardised AI training is needed. Clear Junction Comply or say goodbye.

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Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

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Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

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Martech

FEBRUARY 8, 2023

I call my quandary existent-AI-lism. I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. Or as I like to call it, the day Skynet sent the Terminator. Here’s why.

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Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? Marketing and sales were two good examples.

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Valasys

FEBRUARY 4, 2020

Contextual content is something that has always been imperative for B2B marketers. In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. But the vital question is what data points are vital?

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Hubspot

JULY 25, 2017

As long as there have been things to buy, there's been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of a crowded village market. Google and Facebook rely almost exclusively on directly reselling human attention.

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Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

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Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

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Huptech Web

SEPTEMBER 1, 2023

Enhance Customer Experience through AI and Analytics Real-time Customer Behavior Analysis How does AI Provide Real-time Insights? It’s not just knowledge; it’s a sense of direction that helps businesses succeed in a challenging market. Marketing is no different.

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Content Marketing Institute

FEBRUARY 1, 2019

? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing. Google wasn’t. Both seek to explain AI. Click To Tweet.

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Single Grain

MAY 22, 2023

Unless you’ve been living under a rock for the last couple years – or at least since the launch of ChatGPT in October 2022 – then you’ve already heard about how artificial intelligence (AI) has become essential for any organization that doesn’t want to get left behind in the dust.

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Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Bonus: Convert is also a conscious business, socially driven to create a sustainable, ethical world. Google Optimize. G2 Rating: 4.7

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Single Grain

NOVEMBER 1, 2023

In a new era where artificial intelligence is increasingly becoming a cornerstone of digital strategy, questions around AI regulation, especially in highly sensitive sectors like healthcare and finance, are growing louder. The answer lies in the potential risks involved. It’s not just about producing high-quality content.

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Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. Three posts to check out: Why Empathy is a Crucial Skill for Marketers and PR Pros. 7 Business Writing Sins PR Pros Commit Regularly.

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Single Grain

DECEMBER 18, 2023

Whether you’re gung ho or ambivalent about the progress of AI in the past decade, there’s one thing no one can deny: that it can be used to do nefarious deeds with something as seemingly innocuous as personal data. In this post, we’ll look at the concerns that many individuals are grappling with as we hurtle toward an AI-driven future.

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Unbounce

JULY 12, 2023

Being a marketing agency used to be pretty dramatic. But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago? Welcome to Unprompted, a podcast about AI marketing.

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Single Grain

MAY 31, 2023

AI for marketing is becoming increasingly essential for businesses striving to stay competitive. Building an effective marketing funnel with AI can deliver remarkable results, enabling personalized customer experiences, data-driven decision-making, and unparalleled campaign optimization. Let’s begin!

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Single Grain

JUNE 30, 2023

Artificial intelligence has been one of the hottest topics this year, with claims that it will revolutionize various industries, including marketing. However, amidst the buzz and excitement, we’re also hearing why AI is overrated for marketers. It’s part of our lifeblood.

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Blue Flame Thinking

NOVEMBER 15, 2023

Using AI in business is gaining serious traction. Unless you’ve been living in the remote woods of Canada for the last year (and the Yukon is b-e-a-utiful, by the way), you’ve seen artificial intelligence exploding everywhere. Harnessing the power of AI within companies is the future. How do AI models work?

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Outgrow

MAY 24, 2023

AI Lead Generation: Maximizing ROI by Harnessing the Power of Artificial Intelligence AI lead generation has become an increasingly crucial aspect of any business in today’s highly competitive market. That’s where Artificial Intelligence (AI) comes into play.

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B2BMarketing.net

MAY 17, 2024

After using Amazon’s Alexa for several years, and finding its responses somewhat lacking and very boilerplate, I began to see the concept of a Jarvis-like AI from Iron Man as a tangible reality; the sad nerd that I am. Consider this a go-to guide to AI. How does AI actually work ? How does AI actually work ?

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Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

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Unbounce

JUNE 6, 2023

If you’re a marketer, you’re all too familiar with the, uh… less exciting parts of the job. Generative AI tools like ChatGPT, Midjourney, and Smart Copy can spin up everything from copy and imagery to a full-blown advertising plan. Could AI actually, seriously, build a whole marketing campaign on its own? Thanks, Pete.

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Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? 00:00:00] Pete: Hey marketers. Episode 2: What If? [00:00:00]

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Salesforce Marketing Cloud

JANUARY 5, 2024

What will generative AI mean to small companies in 2024? Will employers address the AI skills gap with any real urgency? What’s the one thing that could doom AI initiatives? We asked artificial intelligence (AI) leaders from Salesforce and beyond to tell us what they see in store for generative AI in 2024.

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Outgrow

JUNE 3, 2024

EPISODE 194: Marketer of the Month Podcast with Fernando Dominguez Pinuaga Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Fernando Dominguez Pinuaga for our monthly podcast – ‘ Marketer of the Month ’! Example of quantum navigation using AI to enhance magnetometer accuracy.

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Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.

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ClearVoice

SEPTEMBER 25, 2023

Recently, one of our ClearVoice customers came to us and said: “We want to create 20,000 pieces before Thanksgiving using AI, but they have to be of the highest quality. We’ll also explore how to best use AI to enhance specific content types and finish with a step-by-step guide for employing AI in your content strategy.

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