survey 
Zoominfo
OCTOBER 27, 2022
Experiences like these often contribute to a strong work ethic, high motivation, and better job performance — one key reason that a diverse and inclusive sales culture has far-reaching benefits. In a survey of 10,000 knowledge workers across six countries, HBR found that almost one-third of companies are only at the “Compliant” stage.
SmartBrief - Marketing
JANUARY 22, 2024
Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.
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Content Standard
NOVEMBER 16, 2023
According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath also raises concerns about the ethical implications of AI and the need for careful consideration when using AI in marketing. Delivering the content we ‘think’ our customers want has proven ineffective.
Marketing Insider Group
OCTOBER 14, 2019
According to research from Forrester , CMOs are spending more on tech than any other C-suite members. Most participants (74%) cited transparency and ethical business practices as key considerations. B2B strategy firm Renegade’s 2019 B2B CMO survey found that while software and tools promise big returns, they also increase complexity.
Martech
JUNE 23, 2022
Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. To be more effective in reaching the Workday Consumer, we must consider that nearly 62% surveyed said they spend time shifting between various mindsets during work hours.
Martech Advisor
DECEMBER 11, 2019
Research suggests that shoppers are now more ethically conscious and driven by values than ever before. Read on to find out how you can do so by focusing on values and ethics. To combat this, you could take an ethically conscious stance by using recyclable materials for your product packaging in 2019. Leverage the Power of AI.
Hubspot
AUGUST 30, 2023
In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years. For example, some sales reps are skeptical about the accuracy of AI.
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