SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Only B2B

FEBRUARY 6, 2024

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” What are your privacy practices? If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. That being said, companies should take security measures and adopt regulations to use AI ethically and aligned with the law. “As So, what can salespeople expect and be prepared for in 2024?

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

Envy

OCTOBER 12, 2021

Principal Analyst for Security & Risk Professionals at Forrester, Andras Cser covers cloud security and enterprise fraud management. Follow her on Twitter or listen to her TED talk to learn more about global privacy and free speech. Andras Cser. Kevin Mitnick. He was even featured in a 2000 Miramax Film. Ashley McGlone.

Enterprise Management 133

Enterprise Management Work Management Marketing Management Consulting 133

Martech Advisor

JANUARY 17, 2020

A separate study by Forrester found that 14% of brands (U.S.) Be transparent about customer data privacy. But this should be approached with a clear, ethical stance. Regular updates to a brand’s data privacy policy and timely notifications to subscribed customers are also essential. And this had measurable results.

Marketing AI 92

Marketing AI Lead Ranking AIDA Forrester 92

SpotMe Blog

JUNE 29, 2023

By fostering meaningful connections and providing value to professionals and patients, pharma companies can achieve their marketing goals in a responsible, ethical way. Strict laws govern how pharmaceutical companies can market their products to ensure ethical practices. Regulatory compliance is non-negotiable. Find out more.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52