SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

Forrester 40

Forrester Consulting Webinar Metrics Advertising Agencies 40

Aberdeen

SEPTEMBER 10, 2019

Our roundup includes stories that discuss a new mandate for data-driven creativity, data privacy penalties, opt-in data, data visualization, and applying AI to ABM. GDPR compliance has been a hot topic for marketers ever since the European data privacy law was passed in 2016. The Power of Data-Driven Creative. GDPR Violations Hit Hard.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

KoMarketing Associates

APRIL 21, 2020

Add to that uncertainty around privacy laws and the lack of guidelines or standard practices, and you have a recipe for hesitation.”. This is 14% more than the 36% of marketers and advertisers who said the same back in April 2019. This is not the first batch of research to suggest that marketers have yet to unlock the full potential of AI.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Privacy and the deprecation of cookies. Better, more powerful tools. Marketers recognize the need for MPM.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Privacy should not limit your scale, personalization, or impact. Personalization is no longer a nice touch—it’s a buyer demand.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Therefore, businesses are looking to CDPs to help them increase the first-party data they hold and engage in privacy-compliant practices like sharing through data clean rooms.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Only B2B

FEBRUARY 6, 2024

Now, let’s delve in the benefits: Benefits of Leveraging B2B Intent Data for Lead Generation : Here are the benefits: Laser-Targeted Audience: Forrester predicts that by 2025, 60% of B2B marketers will be using intent data to identify and target high-value prospects.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Identity resolution is one way to support effective marketing campaigns while respecting consumer privacy. First-party data that’s been sorted is connected to generate a unified but anonymized profile, protecting consumer privacy.

Multi-Touch Attribution 98

Multi-Touch Attribution Work Management Paid Search Agency Marketing Management 98

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

Forrester evaluated 14 providers against 26 criteria across three categories, including data coverage, data acquisition and processing, data security and compliance, and analytics capabilities. Click here to access a complimentary download of The Forrester Wave™: B2B Intent Data Provider, Q2 2023 report.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” Each additional platform also increases privacy risks and makes data orchestration more complicated.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Salesforce Marketing Cloud

APRIL 5, 2024

To help everyone build a web based on the principles of accessibility, internationalization, privacy, and security. According to a 2023 Forrester survey, 60% of companies have “top-down” support to build accessible products, and 65% of software decision makers report they’re implementing accessibility testing tools.

Design 98

Design Guidelines Forrester Barriers 98

Madison Logic

JANUARY 5, 2023

Furthermore, according to the 2022 Forrester Marketing Survey, CMOs cited “addressing changing buyer behaviors” and “understanding buyer preferences” as their top areas of focus in 2023. . B2B marketers will need to be more strategic in working with audience privacy . This is the cornerstone for enhancing the customer experience. .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Martech

DECEMBER 13, 2021

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who your customers are and how to comply with the increasing patchwork of consumer privacy regulations. Are we in compliance with CCPA, GDPR and other data privacy regulations? Click here to download! Why we care.

Enterprise Management 102

Enterprise Management Organization Work Management Marketing Management 102

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. These technologies also ensure their activities stay in line with privacy regulations. Learn more here.

Work Management 86

Work Management Marketing Management Privacy Marketing Proposals 86

Buzz Marketing for Technology

JUNE 27, 2008

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. About Forrester. If you are a registered Forrester client, please log in. As a registered guest, you will be able to: Get full access to selected complimentary reports and briefs as well as summaries of all Forrester Research.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

SpotMe Blog

APRIL 4, 2023

In March 2023, SpotMe has been named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report by Forrester, a leading global market research firm. As part of the joint vision, the product roadmap for SpotMe will continue to prioritize engagement, deep CRM integrations, and enterprise-grade security and privacy.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Forrester 52

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

ClickZ

APRIL 29, 2020

Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. Forrester projections show spending on global marketing automation tech hit $13.4 Where is marketing technology (martech) going? Good question.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. While data unquestionably drives value, it can also create difficulties with complying with privacy regulations especially for those businesses looking to take their ABM programs global.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. For example, if you focus too much on strategies that increase brand reputation and not enough on demand generation, Forrester research found that buyers will fall into a category they call, “Adoring Hesitation.”

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Martech

JANUARY 12, 2022

The term zero-party data was first coined by Fatemeh Khatibloo , VP principal analyst at Forrester Research. said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. I’ve always maintained that data and privacy is NOT a legal and compliance challenge, it is a content, marketing, and design challenge.’.

Lead Scoring 121

Lead Scoring Lead Ranking Psychographics CMO 121

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. Read our privacy policy to see what that means.)

Sales Management 78

Sales Management Top of Funnel B2B Lead Ranking 78

RDIGS

JUNE 23, 2023

Organizations must also address concerns related to data security and privacy when sharing data across departments or with external stakeholders. According to the 2022 report by Airtable and Forrester , 80% of business executives consider “reducing data silos” to be their organization’s top priority.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Terminus

JANUARY 31, 2023

The report noted that Terminus’s advertising solution is “a well-constructed hybrid of in-house ad-tech with custom partner integrations in key places.” “Terminus is ahead of the B2B curve in its vision to enable audience targeting and privacy compliance in the post-cookie world,” The Forrester Wave : B2B Advertising Solutions, Q3 2022 report said.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Forrester 20

Content4Demand

JULY 13, 2021

Here again, data is richer and comes with fewer privacy concerns. Steve Casey, a Principal Analyst at Forrester explains how the different data types can complement one another. Second-party data is usually collected from publishers, review sites or content syndication partners from visitors who’ve opted in.

Intent Data 109

Intent Data Intent Intent Signal Bombora 109

Liveintent

DECEMBER 7, 2021

Coined by Forrester Research in early 2019, the introduction of the term “zero-party data” implies that there is a new source of data to tap into, one that is a more direct source than your customers themselves. Talk about a transparent and immediate value exchange! It’s YOUR party; you can do what you want to (responsibly).

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech Advisor

NOVEMBER 25, 2019

So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. Travel —25% ranked lack of scale as their top challenge.

Forrester 65

Forrester ROMI Cost per Acquisition Work Management 65

Lake One

APRIL 18, 2023

First-Party Data Every day, there seems to be a new twist in personal privacy requirements online. With the HubSpot CRM, you can collect this information in a responsible, privacy-focused way and then deploy your ad strategies with companies like Google or LinkedIn.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” What are your privacy practices? If you build your business on bad data, bad things are bound to happen.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

ClickZ

NOVEMBER 28, 2019

It was recently named as a leader in cross-channel campaign management (CCCM) by The Forrester Wave and was also identified as a leader in the Q3 2019 Gartner Magic Quadrant for CRM Lead Management. “In today’s world, you cannot underestimate the importance of privacy and data security.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

eDataSource

OCTOBER 23, 2019

eDataSource hosted a webinar last week featuring Forrester, the world leading research organization, titled “Mission Critical: How Email Deliverability Can Make or Break Your Program.” Speakers were GB Heidarsson, eDataSource CEO, and special guest Shar Van Boskirk, Vice President and Principal Analyst at Forrester Research. .

Deliverability 44

Deliverability Marketing AI Forrester CAN-SPAM 44

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Online privacy “ is of growing concern ” to consumers, and their confidence in brands’ abilities to protect their data is on the decline.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71