article thumbnail

PR Career Guide: Public Relations Job Titles, Descriptions, & Salary

Hubspot

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

article thumbnail

Themes of Integrity and Ethics Dominate 2018 PRSA International Conference

Brandpoint

Public Relations is the conscience of an organization,” said Del Galloway in his acceptance speech after receiving the Gold Anvil award at the 2018 PRSA International Conference. Managing reputations and influencing public opinion is hard enough in more civil times. PR takes a stand.

Ethics 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Zontee Hou, director of strategy, Convince & Convert Don’t: Overlook AI’s legal, ethical, or quality implications Bias and ethical concerns are associated with generative AI, and there are legitimate concerns over quality, authenticity, security, and privacy. and you’ll see exactly what points your content needs to address.

article thumbnail

What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

article thumbnail

7 best link-building services for SEO performance

Martech

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. 5) Facebook & Slack groups. Having high-quality links to your site is one of Google’s most important ranking factors.

article thumbnail

Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Of course the ethical boundaries are very fuzzy here.

article thumbnail

6 Ways to Bring More Value to Your Client Campaigns: Insights from Rachel Neff of Finn Partners

Brandpoint

Our placements in San Francisco Gate and Los Angeles Times were used for Facebook geo-targeted ads — not even a huge amount — so people see the URL of the newspaper they trust and know. They add another layer of ethical review that’s serving the broader cause.”. “We’ll take placements in key markets and sponsor them in social media.