article thumbnail

4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. ” So, don’t act like it.

Ethics 91
article thumbnail

Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ethics in B2B Digital Personalization – Is it Possible?

ANNUITAS

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? The post Ethics in B2B Digital Personalization – Is it Possible? But the real question posed is whether or not these platforms were originally conceived of with manipulative intent. And we all remember wondering….but

Ethics 130
article thumbnail

Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

Facebook recently released a list of its top 20 most-viewed posts. ” Carter’s team might praise and share a great New York Times story via Twitter or Facebook. Highsnobiety’s Carter believes the “golden traffic time,” when anything posted to Instagram, Twitter, or Facebook would get likes, is over.

article thumbnail

And on the Second Day of F8, Facebook Said, ‘Let There Be AI Ethics’

Hubspot

If there's one thing that Facebook wants everyone to know it's taking seriously, it's the topic of ethics. The general idea of an ethical approach to everything it does -- its innovations, initiatives, and new products -- is executed with and undercurrent of ethics, user control, and privacy. May 2, 2018. April 10, 2018.

Ethics 69
article thumbnail

AI Development & Ethics: AI Is Designed to Lie

CMSWire

AI is designed to lie because it’s designed for engagement and overconsumption. Continue reading.

Ethics 87
article thumbnail

Themes of Integrity and Ethics Dominate 2018 PRSA International Conference

Brandpoint

And so it wasn’t surprising that “convergence” — the official theme of the conference — quickly gave way to the omnipresent themes of ethics, diversity and purpose-driven marketing. Related: Fighting Fake News: Facebook’s Battle for Integrity]. PR takes a stand.

Ethics 85