Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Use doesn’t equal success.

Top of Funnel 263

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 263

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.

Intent 194

Intent Optimization Google SERP 194

Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. You’ll also want to invest in a platform to centralize and cleanse all the contact and company data your teams will use to track progress.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Act-On

SEPTEMBER 24, 2023

And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. Marketing Funnels and Keyword Research As you probably know, there are three stages of the buyer’s journey: awareness, consideration, and decision. First, select a “seed word.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. How Do Increasingly Visual SERPs Impact Buying Decisions? Apart from an obvious impact on click-through, images are able to set and transform expectations so that people arrive at your landing page knowing what your content holds for them.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Naturally, marketing leaders are taking note of the connection between social media and buying behavior.

Lead Gen 113

Lead Gen Paid Content Social Media Sales Qualified Leads 113

KoMarketing Associates

DECEMBER 8, 2021

And, they might not reach out to your company in person until they are ready to buy. Here are a few stats that highlight the differences in the B2B buyer’s cycle: The B2B buying cycle is six to twelve months, much longer than the few weeks most consumers take to make a purchase. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Granted, those factors make content marketing a long-term investment.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. Understand their needs, pain points, and decision-making processes.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.” Trust is earned slowly.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Tiecas

APRIL 23, 2024

Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise. Quick Takeaways.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Smart and thoughtful mature woman holding her chin and pondering idea, making difficult decision, looking uncertain doubtful. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. For marketers, the real issue is how to meet the buyer’s need for a humanized, personalized buying experience at a time when technology threatens to overtake our interactions. This one is a little different. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Heinz Marketing

MARCH 15, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B purchases are complex, involving multiple decision-makers, each with specific needs. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 111

Top of Funnel Work Management Verticals Marketing Management 111

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. It was hard to use. Everything required extra clicks.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Contently

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 105

Paid Content ROI Content Marketing Marketing Analytics Tools 105

Top Rank Marketing

NOVEMBER 10, 2023

With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? .” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 104

Advertising Benchmark Marketing Report B2B Marketing Linkedin 104

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? How Does AI Impact Industrial Content Creation and Distribution? They value content that speaks directly to their unique challenges and requirements.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. – B2B Decision Maker Pulse. B2B Customers are Buying Big Online. – B2B Decision Maker Pulse. – B2B Decision Maker Pulse.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Binary Demand

MARCH 26, 2024

The reason is that businesses recognize a fundamental truth that purchasing decisions aren’t solely made by companies. This realization underscores the immense value of understanding the intent of these individual decision-makers. Analyzing download patterns across different buying timeframes (e.g.,

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Oktopost

SEPTEMBER 12, 2023

Over 80% of B2B companies are now using intent data to personalize their marketing efforts , and to stay competitive, you need to be too. Intent data simplifies lead discovery by pinpointing prospects showing buying signals. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

ClearVoice

OCTOBER 27, 2023

Also, the buying habits of shoppers have evolved manifold. Why has content marketing gained such prominence in the modern marketing mix? This method was especially used for encyclopedias, books, pots, pans, etc. The marketing landscape has undergone such massive shifts. Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

SalesIntel

NOVEMBER 17, 2022

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Focus on Search Engine Optimization (SEO). Technology has had a huge influence on how these decision-makers find solutions and can have a big effect on how you maximize your marketing.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Optinmonster

APRIL 8, 2024

They aid with navigation and help visitors discover related content on your site. It’s kind of like using your browser’s ‘Back’ button. That’s why it’s important to use both hierarchy- and history-based breadcrumbs on your product pages. People need to be able to see what they’re buying and see it as realistically as possible.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

Choozle

APRIL 30, 2024

The real game-changer is knowing how to use them to get real results—increasing engagement, driving up ROI, and building meaningful connections with your audience. Brands buy exposure and visibility across digital channels like search engines, social media, display networks, Connected TV (CTV), and other online spaces.

52

52

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. This enable you to make better decisions and improve customer experiences. Identify content gaps.

CMS Development 103

CMS Development Examples Work Management Touchpoints 103

BOP Design

SEPTEMBER 7, 2021

A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker. For example, 21% of millennials look to analyst rankings and reports as part of their decision-making process. Is Search Engine Optimization Still Relevant?

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Only B2B

FEBRUARY 21, 2024

Imagine delivering content that resonates perfectly with their current situation, not just broad topics based on keywords. Sure, it might get you moving, but it won’t take you far and could even damage your engine. Relying solely on demographics or past purchases misses the key ingredient: active buying intent.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Reaching the right audience with relevant content is not easy.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Martech

APRIL 17, 2024

Use incremental innovation to create change. Use customer data to inform email programs. Look for something to fix instead of using the same playbook year after year. Call on vendor and tech partners to help us succeed. Your full use of AI depends on the data proximity I discussed in the previous section.

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Only B2B

FEBRUARY 6, 2024

Put simply, B2B intent data reveals the buying intentions of potential customers. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points.

Intent Data 62

Intent Data Intent B2B Sales ROI 62