illumin

DECEMBER 6, 2023

According to eMarketer analyst Debra Aho Williamson, the reason for this competitive edge comes down to user preference; advertisers continue to have a strong preference for Meta. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Porch Group Media

FEBRUARY 26, 2020

Social media is used by consumers across generations. According to recent research by Emarketer, 90.4% of Baby Boomers are active social media users. source ) Social media platforms also take up a large chunk of our daily lives. 40% of 18-29 year olds use Twitter. 27% of 30-49 year olds use Twitter.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Webbiquity

JUNE 7, 2018

B2B brands are looking to tap the increased social media penetration for generating more leads. Image Source: eMarketer. LinkedIn is the primary social network for professionals, about 546 million , round the world. Connect with Twitter. Influencer Marketing on Social Media. Leverage LinkedIn.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Porch Group Media

APRIL 22, 2021

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Convince & Convert

JUNE 27, 2014

Social Media Number of the Week: 63% The TV is the top device of choice for FIFA World Cup viewers to follow the games, but smartphones come in second. 63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. via FIFA.com Nick loves this idea.

Social Marketing 146

Social Marketing Work Management Marketing Management Emarketing 146

Hubspot

OCTOBER 10, 2018

Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer. Market Dominance Could Take Time. Even if Amazon does take the lead in U.S.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

illumin

NOVEMBER 2, 2018

We’ve been following along with eMarketer’s Social Series, where each day they focused on the audiences of today’s most relevant social platforms including: Facebook , Instagram , Twitter , Pinterest and SnapChat. Twitter will add the fewest number of new users this year out of any social network.

Advertising Agencies 40

Advertising Agencies Advertisements Advertising Social Networks 40

Porch Group Media

JULY 13, 2021

74% shoppers are unlikely to share a product on social network after purchase. eMarketer). The top three traffic sources driving sales for eCommerce are organic (22%), email (20%) and CPC (19%), with display and social accounting for just 1% and 2% respectively. (Big (Rapt Media). Big Commerce). ReadyCloud). Salesforce).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Sprout Social

JANUARY 9, 2017

Let’s take a look at each major network and see what we found on the best times to post on social media: Jump to Facebook. Jump to Twitter. billion monthly active users , Facebook is king of social media. Best Time to Post on Twitter. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Optinmonster

OCTOBER 30, 2019

Instead of cold approaching people with ads, promotional emails , or unsolicited phone calls, you’re using social media to find prospects, build brand awareness, and build relationships with potential customers. Most companies already have some sort of social selling set up. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Sprout Social). Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

JULY 8, 2019

In 1999, the first blogging sites became popular and social media took off from there with sites like MySpace and LinkedIn gaining in popularity in the early 2000s. By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

Martech Advisor

MARCH 6, 2020

Unable to stave off competition from Instagram, which released its own 15-second video clip feature on its app, Vine quickly lost users and Twitter, which purchased Vine for $30 million, shut down the app. aged 13-16 are on TikTok, according to eMarketer. But Vine was short-lived. As of September, 42% of internet users in the U.S.

Video Marketing 71

Video Marketing Mobile Advertising Emarketing Youtube 71

Biznology

DECEMBER 14, 2012

Recent studies have shown that while marketers are flocking to social networks like Facebook and Twitter to hawk their wares and services they may be going there without having the blessings of a pretty important party; their customers. Look at these findings that were reported by eMarketer a short while back.

Social Media 80

Social Media Media Social Networks Case Studies 80

Contently

AUGUST 3, 2016

Every social network has a personality. Twitter is for the clever individual trying to turn current events into a punchline. Twitter even more so, where intellectual opponents (and trolls) can volley back and forth with ease. By comparison, LinkedIn is the social media equivalent of elevator music. But LinkedIn?

Linkedin 60

Linkedin Facebook Thought Leadership Work Management 60

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . There is a shift away from a Facebook-first mentality to now include Twitter, Instagram, and Amazon. Twitter’s advertising revenue growth has increased by 29%. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. In the U.S.,

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Engage With Your Followers.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Buffer

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. Along with this, it’s useful to know the larger themes with social commerce, too.

Social Media 98

Social Media Rules Media Click Rate 98

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. But, in an era of unprecedented interconnectivity, there should be no excuses for allowing an advertising campaign to fall flat. Digital Ad Spending Worldwide.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Contently

SEPTEMBER 20, 2016

It was on Twitter—and you didn’t even need an account to watch. Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. But is Twitter’s latest effort the beginning of a new era for live sports, or much ado about nothing?

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

AUGUST 20, 2016

Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Research from GlobalWebIndex, cited by eMarketer , logged similar results.

Social Media 40

Social Media Buy Media Emarketing 40

Buzz Marketing for Technology

OCTOBER 18, 2013

According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Huptech Web

MARCH 2, 2023

This high level of user engagement has made social media an attractive platform for eCommerce businesses to sell their products. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. The social media heavyweight now averages 8 billion daily video views from 500 million users, USA Today noted.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. The Twitter figures are surely much higher by now.) This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. for TV and 10.2%

Spending 120

Spending Media Mobile Advertising Forrester 120

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Image courtesy of eMarketer. Social Media Markup. Schema markup , Open Graph Tagging , and Twitter Cards are all vocabularies designed to help search engines and marketers more quickly identify and display key elements within web page architecture.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120