Brandpoint
MARCH 23, 2020
Don’t send out an article that has an alarming headline like ‘Warning Signs Your Car Needs New Brakes,’ but instead make the story more positivity-focused, such as articles about keeping your family safe on the roads.” Most all trade shows and conferences are canceled, and information is coming at us all times of the day.
ViewPoint
FEBRUARY 11, 2014
Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. How valuable are trade shows? Click to start video at this point — Ever wonder how much value B2B companies derive from trade shows and events? The cake still consists of the tried and true standby media channels.
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ViewPoint
MAY 9, 2013
Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via eMarketer. Via ClickZ.
Bluetext
APRIL 22, 2020
If your business is more B2B and your target audience is a specific position type in a company, your audience might have shifted even more than a typical consumer audience. Another result of this pandemic is that trade shows and conferences have been canceled or are going virtual. Target Audience Hours.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
B2B Marketing Traction
JUNE 4, 2015
According to eMarketer , adults spend (on average) five and a half hours on video content every day. Highlight their strengths and the relationship you have that results in a successful business and positive results for customers. A video of your exhibit at a trade show. Beyond customer service videos, what can you do?
Webbiquity
FEBRUARY 16, 2016
The top three responsibilities (in order of importance) of B2B marketers are brand and positioning, lead generation, and brand communications followed. eMarketer ). Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. The CMO Survey ). Direct Marketing ). MediaPost ).
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