Porch Group Media

JUNE 9, 2022

This, combined with advancements in data, personalization, and automation, makes email marketing a key component of today’s successful marketing programs. Check out these 30 stats on email marketing to learn why email is a vital channel for your mover marketing strategy. – Statista The average person has 1.75 In 2022, 4.03

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

SnapApp

MARCH 15, 2017

Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. The Big Marketing Automation Stats. eMarketer. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Convince & Convert

MARCH 22, 2013

Social Media Stat of the Week: Social Still Not for Everybody. Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7% ” via eMarketer. ” via eMarketer.

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Our team curated the latest stats we could find to help you stay current and informed for 2023. Email Personalization. Take a look at these stats on how it has grown and who is using email.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

QuanticMind

MAY 31, 2023

The goal: to better predict likely user behaviors and deliver more relevant ads while using less personal data (important, given how Meta was affected by Apple’s iOS 14 update). Highlights from YouTube Brandcast: 2023 [:04] During this year’s upfronts, YouTube shared a slew of new stats related to the rise of their app on home TV sets.

Paid Content 77

Paid Content Marketing AI Paid Search Agency Amazon 77

Porch Group Media

NOVEMBER 4, 2022

Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1 An estimate by eMarketer shows that U.S advertisers will spend about $38.83 billion on CTV ads in 2023.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. Campaign Monitor ) Emails with personalized subject lines are 50% more likely to be opened. List segmentation is all about creating more personalized content for your emails. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Statistic Stats). Statistic Stats). SEO Tribunal ).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Hubspot

JULY 31, 2013

17 Must-Read Stats About Website Design and Optimization. Source: Econsultancy ) ( Tweet This Stat! ). Source: Forrester Research ) ( Tweet This Stat! ). Source: Keynote ) ( Tweet This Stat! ). Source: Mobile Joomla ) ( Tweet This Stat! ). Source: MarketingSherpa ) ( Tweet This Stat! ).

Stats 28

Stats Design Emarketing Mobile Marketing 28

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Video stats from the 2019 State of Social Media report. What a difference a few years make, right?

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Huptech Web

MARCH 2, 2023

The ability for businesses to interact with customers in real time and provide personalized recommendations and support is another advantage of social commerce. Almost half of the internet users in the country shop on social networking sites, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Porch Group Media

JANUARY 29, 2019

Personalization and Segmentation. However, segmenting your lists and using personalization are much more effective than you may realize. For example, something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails. eMarketer).

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Digilant

MARCH 2, 2023

Here are a few stats showcasing just how powerful video consumption is in 2023: The average consumer watches 18 hours of video weekly, about 2.5 Source: eMarketer) Video is the number 1 source of information for 66% of people. Video Consumption in 2023 A year later, consumers continue hitting play on their favorite video content.

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Hubspot

AUGUST 28, 2014

And I''m not the only person who does this. The following 13 stats explain why. Source: eMarketer ). I don''t know about you, but when I get an email on my phone and have to squint my eyes to try and make out the words, I hit delete. And your mobile readiness may just be what makes or breaks you. Source: Gartner ).

Stats 28

Stats Optimization Mobile Marketing CAN-SPAM 28

Convince & Convert

MARCH 15, 2013

Grumpy Cat kept her cool, of course, and reminded us that social is evolving more and more into in-person and community-related events. Social Media Stat of the Week. Jeff’s Social Media Stat of the Week is not your traditional Facebook or Pinterest announcement.

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Contently

JUNE 3, 2016

According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. eMarketer’s findings from April suggest that desktop has seen underspending while mobile spend almost exactly aligns with its share of time spent—a good reminder not to take Meeker’s slides as law.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

EveryoneSocial

JUNE 14, 2022

Additionally, when employees actively create, share, and engage on social media, it benefits their own personal brands as well. Think about the two stats below for a second: The average global social ad CTRs are down 30% year over year. eMarketer ). MSLGroup ). A win-win! 3 Ways Employee Influencers Improve Paid Ad Strategies.

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 262

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 262

Hubspot

MAY 4, 2011

For example, a person could scan a barcode to watch a video, visit a website, get a text message, call a phone number, or perform other actions. Emarketer has compiled data on mobile barcode usage that can provide guidance for mobile barcode best practices. 7 Key Mobile Barcode Stats for Marketers.

Mobile Marketing 28

Mobile Marketing Stats Mobile Advertising Emarketing 28

Huptech Web

MAY 12, 2023

Ecommerce Return Stats Should I Offer Free Returns? Ecommerce Return Stats You Should Know eCommerce Returns Account for 20-30% The average eCommerce return rate, according to eMarketer, is between 20-30%. Table Of Contents Introduction What are eCommerce Returns? What Should Be Done on Order Being Returned?

eCommerce 52

eCommerce Practices Terms and Conditions Tips 52

Martech Advisor

DECEMBER 12, 2019

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Personalize coupons and last-minute offers. Nothing can beat personalized holiday shopping experiences.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

SnapApp

DECEMBER 20, 2018

Personas also distort an important reality of B2B marketing – there is rarely just one person making the buying decision. Personalize Where Possible. Personalization has been a priority for most B2B marketers for the last few years. 74 percent of customers feel frustrated if a brand’s website content isn’t personalized.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Adobe Experience Cloud Blog

DECEMBER 7, 2016

The average cost-per-install (CPI) in the US is only $2, but these retention figures put that stat in a new light. For a mobile team planning a large-scale acquisition campaign, these stats are scary. What do personalized push notifications entail? By day 90, our findings show that retention drops to 1.89%.

Opt-out 48

Opt-out Opt-in Mobile Marketing Thought Leadership 48

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Optinmonster

OCTOBER 30, 2019

Engaging can be anything from liking and commenting to personally messaging people to let them know you enjoyed their last piece of content. Get blogging stats and facts and social proof statistics here. Here are some tips: Engage With Your Audience. The more you engage with people, the higher your brand presence will be.

Statistics 77

Statistics Social Media Social Marketing Media 77

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link].

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

SnapApp

AUGUST 3, 2016

In this post, we’ll examine some stats that indicate how interactive content is effective for the ever-shrinking attention span, as well as what aspects make it so engaging for users. Data from eMarketer shows that Internet users find interactive content more interesting and prefer this content format (compared to non-interactive formats).

Emarketing 48

Emarketing Storytelling Class Interactive Marketing 48

Valasys

MAY 15, 2020

According to a report from eMarketer , most of the web users prefer watching a video to reading. Research from Oberlo stats establishes that an average user is likely to spend 88% more time on a website with videos as compared to the one without it. One can find video carousels easily for a large number of Google searches.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Vidyard

MARCH 23, 2021

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Bannerflow

MAY 27, 2019

However, as we can see from the above stats, some marketing teams are adopting more modern technologies – and the possibilities they enable – faster than others. According to a recent study by Emarketer , the number one priority for CMOs is efficiency. Priorities of today’s CMO. Or flexibility is fixing an embarrassing typo in seconds.

Advertising Agencies 65

Advertising Agencies Display Webinar Metrics Advertisements 65

markempa

SEPTEMBER 30, 2006

Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." " You can see why this is a good topic to explore."

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Webbiquity

AUGUST 11, 2015

Here are a few highlights from the social networks stats and facts below: • Everyone’s on Facebook–except CEOs? Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. eMarketer ). 8 Twitter Facts and Stats. Image credit: The Wonder of Tech.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

FEBRUARY 2, 2011

. “56% (of corporate bloggers) say that their blog has helped their company establish a positioning as a thought leader within the industry&# ; and offers 10 tips to maximize the impact of content marketing, from “personality is essential&# to tone is more important than perfection.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category). Experian. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122