Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Use this data to make informed decisions about future campaigns and optimize your strategy for better results.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Digilant

APRIL 23, 2024

People spend more time listening to digital audio than they spend on other popular digital channels, including viewing subscription OTT content, watching videos on their phones, or scrolling social networks. Use this data to make informed decisions about future campaigns and optimize your strategy for better results.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Convince & Convert

JULY 17, 2017

Tying Social to Business Goals. Marketers are spending record amounts of money on social advertising. By the end of 2017, social network ad spending could reach $35.98 billion, representing 16 percent of all digital ad spending globally, according to eMarketer. percent) are what marketers need most. Click To Tweet.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Regardless of the social network , you’re on, you want your ad copy to drive engagement. There are several critical factors in this process: Copy.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% When the quarantine is over , people will still search with voice, which is an opportunity for digital marketers to optimize their advertising towards voice search. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. So doesn’t it make sense to test and optimize your website to reach the right audience at the right time with the right content? If you think investing the time, resources and dollars into testing and optimizing your site for smartphones and tablets isn’t that urgent, think again.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Porch Group Media

JULY 13, 2021

More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%). 74% shoppers are unlikely to share a product on social network after purchase. eMarketer).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Fluent) Not optimizing emails for mobile is simply no longer an option. Sprout Social). Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sprout Social

JANUARY 9, 2017

Early mornings and late nights are the least optimal posting times. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% of customers prefer social media as the point of contact (the highest rated method). Also it’s just as important to know the best times to Tweet so you optimize your maximum audience potential each day.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EveryoneSocial

JUNE 14, 2022

Whether employees have 100 or 1 million connections, every member of your team is capable of driving growth by leveraging their social network. LinkedIn ) On average, your employees have a network reach that is 10x larger than your company’s follower base. They optimize paid ad dollars. eMarketer ). MSLGroup ).

Paid Content 55

Paid Content Paid Search Agency Marketing Budget Ads 55

Hubspot

JANUARY 21, 2011

Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. Optimize for Mobile. Establish Trust With Your Audience.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Huptech Web

MARCH 2, 2023

By leveraging social media, the brand has reduced its customer acquisition costs and increased its return on investment. This high level of user engagement has made social media an attractive platform for eCommerce businesses to sell their products.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Tools you may want to check out: WordStream – helps analyze, optimize and cut costs of your paid ads. Digital Ad Spending Worldwide.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Porch Group Media

NOVEMBER 12, 2019

In fact, according to one research study by PwC, social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Additionally, Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ).

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Contently

SEPTEMBER 12, 2016

With that in mind, here are seven social media stats we’ve compiled from around the web that should help you start to crack that cube. Clicks can be bought on social networks for cheap these days. You might assume that teens and tweens would be most active on social. Remember when Snapchat was a punchline?

Stats 60

Stats Social Media Social Marketing Media 60

Porch Group Media

JULY 8, 2019

Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. Facebook continues to be the most popular social networking site in terms of number of active users.

Social Media 58

Social Media Social Marketing Trends Media 58

Digilant

AUGUST 10, 2023

DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization. Social Ads are commonly used to drive brand awareness and reach new audiences. There are multiple ways to buy ads programmatically.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization. Social Ads are commonly used to drive brand awareness and reach new audiences. There are multiple ways to buy ads programmatically.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Maria Pergolino wraps up the key takeaways from this virtual conference, covering areas from social media integration and landing page optimization to relationship-building and sales-marketing alignment.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Porch Group Media

JULY 16, 2018

TWO: BE SOCIAL. Millennials have grown up with social media and tend to share everything with their social networks. According to a study by eMarketer, 84% use social media. Social advertisements offer an ideal way to engage these social media users.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. The social media heavyweight now averages 8 billion daily video views from 500 million users, USA Today noted.

Stats 60

Stats Video Marketing Verticals Emarketing 60

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% When the quarantine is over , people will still search with voice, which is an opportunity for digital marketers to optimize their advertising towards voice search. of all digital display ad spend by the end of 2021.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% When the quarantine is over , people will still search with voice, which is an opportunity for digital marketers to optimize their advertising towards voice search. CTV, audio and dynamic ad creatives will define programmatic.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. This reinforces (at least for women) the sense that social networks are rapidly emerging as the dominant Web activity. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

KoMarketing Associates

JUNE 13, 2013

For B2B marketers looking to expand their expertise in social media, this is an excellent group to help them do so. There is information about every type of social media platform along with the best techniques for fully optimizing yourself or business on a social network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Outbrain

JANUARY 25, 2021

Native ads on Google and social networks have paved the way for a different understanding of digital marketing. According to eMarketer, for 61% of customers, inclusion is a crucial factor for brand loyalty. Marketers have been working with the paradox for years: customers should ideally not be bothered with ads.

Trends 41

Trends Advertisements Advertising Buy 41

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. Tools you may want to check out: WordStream – helps analyze, optimize and cut costs of your paid ads. Digital Ad Spending Worldwide.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

Exo B2B

MARCH 29, 2018

The idea for this blog came to me last weekend when I was doing my daily browsing on social networks dedicated to marketing. Sounds like beautiful optimism. And how many have inbound marketing strategies or use B2B social networks effectively? Promising technologies (for the few adopters). tools ten years ago.

Marketing AI 40

Marketing AI Marketing Attribution Marketing Management Gartner 40

KoMarketing Associates

DECEMBER 30, 2013

Image courtesy of eMarketer. Here are a few reference links on mobile site development, including best practices outlined by KoMarketing Associates: 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. Social Media Markup. 5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

NuSpark Consulting

JANUARY 21, 2012

If you’ve toured the NuSpark Marketing website, it’s evident that proper funnel optimization and lead management approaches must focus on the specific micro elements of the funnel in order for the entire lead generation process to work seamlessly. eMarketing Strategies for the Complex Sale. Content Marketing. Ardath Albee. Matt Bailey.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Webbiquity

FEBRUARY 2, 2011

How can you optimize your content for search? 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. Trend 4 - Mobile Optimization Becomes a Reality. In other words, all of the traditional search engine optimization rules apply and become vitally important to follow.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Hubspot

JUNE 3, 2012

Between new feature releases on your favorite (or maybe not) social networks, websites still recovering from the recent Google Penguin updates , and the usual thought-provoking inbound marketing content that fills our tweet streams, we have a lot to catch up on. Recovering From an Over Optimization Penalty From SEOmoz.

Emarketing 28

Emarketing Paid Search Agency SEO Companies 28