Remove Emarketing Remove Mobile Advertising Remove Mobile Marketing Remove Profiling
article thumbnail

The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. They can be used for wider targeting, audience profiling , and cross-tracking of ads.

article thumbnail

The Essential List of Content Marketing Statistics and Data

ClearVoice

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. eMarketer ). eMarketer ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook’s Booming Ad Business Is Only Getting Bigger

Contently

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million.

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

article thumbnail

A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

article thumbnail

10 Common Social Media Statements Verified or Debunked

ClearVoice

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. If your goal is to reach people, consider adding paid media spend into your marketing strategy. The influencer marketing trend is phasing out.

article thumbnail

A Step-by-Step Guide for Resharing Content on Instagram

ClearVoice

According to eMarketer ’s research, Instagram will have 26.9 marketers will use Instagram this year. Individuals can choose to archive these stories or save them to highlights , which live on your profile, under your bio. Which involves reposting and/or resharing a particular post or story on Instagram to your own profile.

WOM 95